| RANK | ENTRY | BEST FOR | SCORE | FROM |
|---|---|---|---|---|
| 1 |  KlaviyoKlaviyo powers email and SMS marketing for over 130,000 paying brands worldwide. | E-commerce stores and Shopify merchants | 95.0 | Custom |
| 2 |  BluecoreBluecore connects shopper identity across devices to trigger real-time lifecycle campaigns. | Enterprise retail personalization | 92.7 | Custom |
| 3 |  SailthruSailthru uses sophisticated machine learning algorithms to predict individual customer churn risk. | Media and publishing personalization | 90.3 | Custom |
| 4 |  IterableIterable processes billions of data points to help brands deliver unified messaging experiences. | Cross-channel lifecycle orchestration | 88.0 | Custom |
| 5 |  BrazeBraze delivers billions of personalized messages monthly for major global consumer brands. | Mobile-first retention strategies | 85.7 | Custom |
| 6 |  OmetriaOmetria combines customer data platform capabilities with native retail marketing action channels. | Retail customer data unification | 83.3 | Custom |
| 7 |  OptimoveOptimove uses predictive micro-segmentation to calculate the optimal marketing action for every customer. | AI-driven multi-channel orchestration | 81.0 | Custom |
| 8 |  LatticeLattice integrates people success data with customer advocacy tracking for comprehensive business growth. | Growing companies and tech startups | 78.7 | $11 per user per month |
| 9 |  YotpoYotpo works with thousands of direct-to-consumer brands to build community-driven retention loops. | E-commerce loyalty and reviews | 76.3 | Free |
| 10 |  Smile.ioSmile.io powers rewards programmes for tens of thousands of active online stores globally. | Small business rewards programmes | 74.0 | Free |
CURATED · UPDATED HOW WE RANK → | ||||
Start from what you need it for. Where each entry fits best:
Each entry's full verdict is below.
An integrated marketing automation platform focused on email and SMS, helping brands own their customer data and drive targeted retention.
A retail marketing technology platform designed to transform customer data into immediate retention actions across channels.
A cross-channel marketing platform owned by CM Group that uses machine learning to improve customer retention and lifetime value.
A growth marketing platform that empowers brands to create, execute, and optimize cross-channel customer retention campaigns.
A comprehensive customer engagement platform that drives lifecycle marketing through real-time data streaming and cross-channel messaging.
A customer data platform and marketing automation provider built specifically for retail brands to increase customer lifetime value.
A customer-led marketing platform driven by a customer data platform, helping brands maximize customer retention through AI.
Though primarily known for talent management, Lattice also offers customer marketing and retention solutions for B2B enterprises.
An e-commerce retention marketing platform offering solutions for reviews, loyalty, SMS marketing, and subscriptions.
A loyalty and rewards platform that helps e-commerce brands turn one-time shoppers into loyal, repeat customers.
Ask us for a quote for one, two or three years. Nothing recurring.
Positions #4 to #10 are available to larger companies. Contact us.
Tell us about your company and we will reply by email.
A customer retention marketing agency is a specialized service provider or software platform that helps businesses increase customer lifetime value, reduce churn, and encourage repeat purchases through targeted lifecycle campaigns.
Costs vary widely depending on whether you use software-as-a-service tools or full-service agencies, ranging from free tiers for small businesses to custom enterprise pricing models exceeding thousands of pounds per month.
Klaviyo and Yotpo are widely considered the leading choices for e-commerce brands due to their deep integrations with platforms like Shopify and specialised tools for email, SMS, and loyalty programmes.
Where we checked each company's facts, and when.