01
Klaviyo
An integrated marketing automation platform focused on email and SMS, helping brands own their customer data and drive targeted retention.
95.0
For top tier customer retention marketing, Klaviyo is ideal for direct to consumer e-commerce brands wanting automated email and SMS workflows. Meanwhile, Bluecore suits enterprise retailers requiring predictive customer data intelligence to personalise omnichannel campaigns at scale.
RANKENTRYSCORETRENDFROM
1
KlaviyoKlaviyo powers email and SMS marketing for over 130,000 paying brands worldwide.95.0NEWCustom
KlaviyoKlaviyo powers email and SMS marketing for over 130,000 paying brands worldwide.95.0NEWCustom2
BluecoreBluecore connects shopper identity across devices to trigger real-time lifecycle campaigns.92.7NEWCustom
BluecoreBluecore connects shopper identity across devices to trigger real-time lifecycle campaigns.92.7NEWCustom3
SailthruSailthru uses sophisticated machine learning algorithms to predict individual customer churn risk.90.3NEWCustom
SailthruSailthru uses sophisticated machine learning algorithms to predict individual customer churn risk.90.3NEWCustom4
IterableIterable processes billions of data points to help brands deliver unified messaging experiences.88.0NEWCustom
IterableIterable processes billions of data points to help brands deliver unified messaging experiences.88.0NEWCustom5
BrazeBraze delivers billions of personalized messages monthly for major global consumer brands.85.7NEWCustom
BrazeBraze delivers billions of personalized messages monthly for major global consumer brands.85.7NEWCustom6
OmetriaOmetria combines customer data platform capabilities with native retail marketing action channels.83.3NEWCustom
OmetriaOmetria combines customer data platform capabilities with native retail marketing action channels.83.3NEWCustom7
OptimoveOptimove uses predictive micro-segmentation to calculate the optimal marketing action for every customer.81.0NEWCustom
OptimoveOptimove uses predictive micro-segmentation to calculate the optimal marketing action for every customer.81.0NEWCustom8
LatticeLattice integrates people success data with customer advocacy tracking for comprehensive business growth.78.7NEW$11 per user per month
LatticeLattice integrates people success data with customer advocacy tracking for comprehensive business growth.78.7NEW$11 per user per month9
YotpoYotpo works with thousands of direct-to-consumer brands to build community-driven retention loops.76.3NEWFree
YotpoYotpo works with thousands of direct-to-consumer brands to build community-driven retention loops.76.3NEWFree10
Smile.ioSmile.io powers rewards programmes for tens of thousands of active online stores globally.74.0NEWFree
Smile.ioSmile.io powers rewards programmes for tens of thousands of active online stores globally.74.0NEWFreeLAST UPDATED 2026-07-20CURATED · UPDATED REGULARLY
The ranking, in detail
02
Bluecore
A retail marketing technology platform designed to transform customer data into immediate retention actions across channels.
92.7
03
Sailthru
A cross-channel marketing platform owned by CM Group that uses machine learning to improve customer retention and lifetime value.
90.3
04
Iterable
A growth marketing platform that empowers brands to create, execute, and optimize cross-channel customer retention campaigns.
88.0
05
Braze
A comprehensive customer engagement platform that drives lifecycle marketing through real-time data streaming and cross-channel messaging.
85.7
06
Ometria
A customer data platform and marketing automation provider built specifically for retail brands to increase customer lifetime value.
83.3
07
Optimove
A customer-led marketing platform driven by a customer data platform, helping brands maximize customer retention through AI.
81.0
08
Lattice
People success platform
Though primarily known for talent management, Lattice also offers customer marketing and retention solutions for B2B enterprises.
78.7
09
Yotpo
An e-commerce retention marketing platform offering solutions for reviews, loyalty, SMS marketing, and subscriptions.
76.3
10
Smile.io
A loyalty and rewards platform that helps e-commerce brands turn one-time shoppers into loyal, repeat customers.
74.0
Frequently asked questions
What is a customer retention marketing agency?
A customer retention marketing agency is a specialized service provider or software platform that helps businesses increase customer lifetime value, reduce churn, and encourage repeat purchases through targeted lifecycle campaigns.
How much do retention marketing services cost?
Costs vary widely depending on whether you use software-as-a-service tools or full-service agencies, ranging from free tiers for small businesses to custom enterprise pricing models exceeding thousands of pounds per month.
Which retention platform is best for e-commerce?
Klaviyo and Yotpo are widely considered the leading choices for e-commerce brands due to their deep integrations with platforms like Shopify and specialised tools for email, SMS, and loyalty programmes.
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