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Braze

RANKED #2 · TOP 10 SMS MARKETING PLATFORMSLISTERSCORE 92.7

A comprehensive customer engagement platform that drives lifecycle marketing through real-time data streaming and cross-channel messaging.

Pricing from	Custom
Best for	Mobile-first retention strategies
Website	www.braze.com

Company facts

Founded	2011
Headquarters	New York City
Industry	Software industry
Social profiles	LinkedIn, X, Instagram

Facilities and features

Published pricing
Free trial
Integrations
Mobile app

What stands out

The AI tool helps marketers build campaigns and optimise performance using generative AI.

“Build campaigns, create content, optimize performance, and discover new opportunities—all with AI built for marketers, not AI experts.”Braze, own website

Braze supports cross-channel messaging including email, SMS, WhatsApp, and in-app notifications.

“Data export, reporting, & analytics Cross-channel messaging Email Push Notifications SMS, MMS, RCS WhatsApp, KakaoTalk, LINE”Braze, own website

Strengths and trade-offs

Real-time data streaming for instant campaign triggers
Powerful mobile push and in-app messaging tools

High cost barrier for early-stage companies
Complex interface requires trained specialists

Appears in

AIVERIFIED

How Braze ranks

#8 in AI email marketing tools for enterprises

How the score is made up: Evidence on its own site 20; How complete its published information is 14; Fit to this ranking's criteria 40; Buying information on its own site 12.

“Create customer experiences people actually want by bringing your data and messaging channels into one AI platform built for outcomes, not just output.”Braze, own website

“For forward-thinking enterprises running engagement at massive scale. Everything in Braze Pro, plus:”Braze, own website

#4 in Best customer communications management software

How the score is made up: Evidence on its own site 20; How complete its published information is 14; Fit to this ranking's criteria 40; Buying information on its own site 16.

“We’re the leading customer engagement platform that’s passionate about helping brands forge lasting connections through engaging customer experiences.”Braze, own website

Alternatives to Braze

Twilio API-first communications platform trusted by enterprises worldwide	#1 in Top 10 SMS Marketing Platforms	95.0
Mailchimp	#3 in Top 10 SMS Marketing Platforms	90.3
Sinch Cloud communications platform for messaging and voice	#4 in Top 10 SMS Marketing Platforms	88.0
Segment The customer data platform for developers	#5 in Top 10 SMS Marketing Platforms	85.7
Klaviyo	#6 in Top 10 SMS Marketing Platforms	83.3
Bandwidth Communications API platform with high-volume SMS and voice capabilities	#7 in Top 10 SMS Marketing Platforms	81.0

Questions about Braze

How much does Braze cost?

Lister lists Braze's pricing as: Custom.

Who is Braze best for?

Braze is best for mobile-first retention strategies.

Where does Braze rank?

Braze is ranked #2 in Top 10 SMS Marketing Platforms (Lister Score 92.7), #3 in Top 10 Email Delivery Services (Lister Score 90.3), #3 in Top 10 Push Notification Platforms (Lister Score 90.3), #3 in Top 10 Push Notification Services (Lister Score 90.3), #4 in Best customer communications management software (Lister Score 90.0), #4 in Top 10 SMS Marketing Software (Lister Score 88.0), #5 in Top 10 Customer Retention Marketing Agencies (Lister Score 85.7), #8 in AI email marketing tools for enterprises (Lister Score 86.0) and #9 in Top 10 AI Personalization Engines (Lister Score 76.3).

What are the best alternatives to Braze?

The closest alternatives on Lister are Twilio (#1 in Top 10 SMS Marketing Platforms), Mailchimp (#3 in Top 10 SMS Marketing Platforms) and Sinch (#4 in Top 10 SMS Marketing Platforms).

Where is Braze based?

Braze is headquartered in New York City, and was founded in 2011.

Is this your company?

Claim Braze to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.