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A data-driven marketing automation platform built specifically for e-commerce brands with deep integration into stores like Shopify.

Pricing fromCustom
Best forE-commerce stores and Shopify merchants
Websitewww.klaviyo.com

Company facts

Founded2012
IndustriesInformation technology, Marketing software industry
Social profilesLinkedIn, X, Facebook, Instagram, YouTube

Facilities and features

  • Published pricing
  • Self-serve sign-up
  • API
  • Integrations
  • SOC 2
  • GDPR

What stands out

Klaviyo creates entire on-brand campaigns to maximise revenue with one prompt.

“With one prompt, Composer audits your flows, segments and forms, and creates an entire on-brand campaign to maximise your revenue.”Klaviyo, own website

The AI tool resolves customer questions autonomously using pre-trained brand data.

“Customer Agent resolves 65% of questions autonomously. Pre-trained on your brand from day one, and customisable with skills.”Klaviyo, own website

Strengths and trade-offs

  • Incredible data integration with e-commerce platforms
  • Advanced predictive analytics and customer segmentation
  • Can become very expensive for large subscriber databases

Appears in

AIVERIFIED

AI email marketing tools for enterprises

1Clerk io94.02Getresponse94.03Klaviyo94.0RANKINGfull ranking →
AIVERIFIED

AI email marketing tools with a free trial

1AWeber96.02Getresponse94.03Klaviyo94.0RANKINGfull ranking →
AIVERIFIED

AI email marketing tools for ecommerce

1Clerk io94.02Getresponse94.03Klaviyo94.0RANKINGfull ranking →
SAASVERIFIED

Top 10 Email Marketing Platforms

1Klaviyo95.02Brevo92.53MailerLite90.0RANKINGfull ranking →
AI TOOLS

Top 10 AI Email Copywriting Tools

1Jasper95.02Copy.ai92.73Mailchimp90.3RANKINGfull ranking →
AI TOOLS

Top 10 AI Email-Subject-Line Generators

1Mailchimp95.02HubSpot92.73Phrasee90.3RANKINGfull ranking →
AI TOOLS

Top 10 AI Email Subject-Line Optimizers

1Getresponse95.02Mailchimp92.73Sendinblue (Brevo)90.3RANKINGfull ranking →
AI TOOLS

Top 10 AI Recommendation Engines

1Hello Retail96.02Algolia95.03Salesforce Commerce Cloud92.7RANKINGfull ranking →
SAAS

Top 10 Customer Data Platforms

1Segment95.02Tealium92.73mParticle90.3RANKINGfull ranking →
AGENCIES

Top 10 Customer Retention Marketing Agencies

1Klaviyo95.02Bluecore92.73Sailthru90.3RANKINGfull ranking →
SAAS

Top 10 Email Delivery Services

1SendGrid95.02Mailgun92.73Braze90.3RANKINGfull ranking →
SAAS

Top 10 Email Newsletter Platforms

1Mailchimp95.02Kit92.73HubSpot90.3RANKINGfull ranking →
SAAS

Top 10 Email Service Providers

1Mailchimp95.02ActiveCampaign92.73MailerLite90.3RANKINGfull ranking →
SAAS

Top 10 Marketing Automation

1HubSpot95.02Marketo Engage92.73Klaviyo90.3RANKINGfull ranking →
SAAS

Top 10 Marketing Automation Platforms

1HubSpot95.02ActiveCampaign92.73Salesforce Marketing Cloud90.3RANKINGfull ranking →
SAAS

Top 10 Rewards Program Software

1Yotpo95.02Smile.io92.73LoyaltyLion90.3RANKINGfull ranking →
SAAS

Top 10 SMS Marketing Platforms

1Twilio95.02Braze92.73Mailchimp90.3RANKINGfull ranking →
SAAS

Top 10 SMS Marketing Software

1Twilio95.02Klaviyo92.73Salesmsg90.3RANKINGfull ranking →

How Klaviyo ranks

#3 in AI email marketing tools for ecommerce

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.

“AI built for every customer moment Klaviyo AI generates and personalises campaigns, optimises interactions,”Klaviyo, own website
“Customer Hub Helpdesk Personalisation Advanced Klaviyo Data Platform Segmentation Reviews Templates Klaviyo For Ecommerce and retail Gyms and wellness Restaurant marketing Partners Developers Spotlight The Klaviyo omniverse”Klaviyo, own website

#3 in AI email marketing tools for enterprises

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.

“AI built for every customer moment Klaviyo AI generates and personalises campaigns, optimises interactions,”Klaviyo, own website
“Free Marketing Data + Analytics Service Composer Customer Agent Professional Services Enterprise Platform Get started Free Solutions Pricing Marketing Data + Analytics Service AI AGENTS Composer Customer Agent TALK TO SALES Professional Services Enterprise Total: USD 1 🇺🇸 USD View breakdown”Klaviyo, own website

#3 in AI email marketing tools with a free trial

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.

“AI built for every customer moment Klaviyo AI generates and personalises campaigns, optimises interactions,”Klaviyo, own website
“Start with a free plan Explore Klaviyo’s free plan – get started at no cost with email marketing sends, text messages, Customer Hub and built-in reporting.”Klaviyo, own website

Alternatives to Klaviyo

Brevo#2 in Top 10 Email Marketing Platforms92.5
MailerLite#3 in Top 10 Email Marketing Platforms90.0
ActiveCampaign#4 in Top 10 Email Marketing Platforms87.5
Getresponse#5 in Top 10 Email Marketing Platforms85.0
Omnisend
Ecommerce email and SMS marketing
#6 in Top 10 Email Marketing Platforms82.5
HubSpot#7 in Top 10 Email Marketing Platforms80.0

Questions about Klaviyo

How much does Klaviyo cost?

Lister lists Klaviyo's pricing as: Custom.

Who is Klaviyo best for?

Klaviyo is best for E-commerce stores and Shopify merchants.

Where does Klaviyo rank?

Klaviyo is ranked #1 in Top 10 Email Marketing Platforms (Lister Score 95.0), #1 in Top 10 Customer Retention Marketing Agencies (Lister Score 95.0), #2 in Top 10 SMS Marketing Software (Lister Score 92.7), #3 in AI email marketing tools for enterprises (Lister Score 94.0), #3 in AI email marketing tools with a free trial (Lister Score 94.0), #3 in AI email marketing tools for ecommerce (Lister Score 94.0), #3 in Top 10 Marketing Automation (Lister Score 90.3), #5 in Top 10 AI Email-Subject-Line Generators (Lister Score 85.7), #5 in Top 10 AI Recommendation Engines (Lister Score 88.0), #5 in Top 10 Marketing Automation Platforms (Lister Score 85.7), #6 in Top 10 Customer Data Platforms (Lister Score 83.3), #6 in Top 10 Email Delivery Services (Lister Score 83.3), #6 in Top 10 Email Newsletter Platforms (Lister Score 83.3), #6 in Top 10 SMS Marketing Platforms (Lister Score 83.3), #7 in Top 10 AI Email Subject-Line Optimizers (Lister Score 81.0), #9 in Top 10 Email Service Providers (Lister Score 76.3), #9 in Top 10 Rewards Program Software (Lister Score 76.3) and #10 in Top 10 AI Email Copywriting Tools (Lister Score 74.0).

What are the best alternatives to Klaviyo?

The closest alternatives on Lister are Brevo (#2 in Top 10 Email Marketing Platforms), MailerLite (#3 in Top 10 Email Marketing Platforms) and ActiveCampaign (#4 in Top 10 Email Marketing Platforms).

When was Klaviyo founded?

Klaviyo was founded in 2012.

Is this your company?

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