The closest alternatives to Klaviyo on Lister are ActiveCampaign, Getresponse and Brevo, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Klaviyo
Start from what you need it for. Where each fits best, as Lister records it:
- ActiveCampaign: Advanced automation and CRM needs
- Getresponse: Webinars and sales funnels
- Brevo: Multi-channel marketing on a budget
- Omnisend: Ecommerce stores
- HubSpot: All in one inbound marketing and ease of use
- MailerLite: Budget-conscious creators and bloggers
- Kit: Creators and bloggers seeking to monetise audiences through digital product and subscription sales
- Mailchimp: Small businesses and beginners
- Clerk io: All-in-one automation
- Mailchimp Landing Pages: Email marketers wanting integrated landing pages without additional platform costs
Closest to Klaviyo by the rankings they share: ActiveCampaign (6 rankings), Getresponse (5 rankings) and Brevo (4 rankings).
Free to start, by their stated pricing: Kit and Mailchimp Landing Pages.
Stated starting prices: ActiveCampaign ($29 per month), Getresponse ($19 per month), Brevo ($25 per month), Omnisend ($16/month), HubSpot ($20/month), MailerLite ($10 per month) and Mailchimp ($13 per month).
Custom or quote-based pricing: Clerk io.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
#4 in AI email marketing tools for enterprises: ActiveCampaign is a marketing automation platform designed for any business. It enables teams to automate and optimise customer journeys across multiple channels.
PROS- Industry-leading automation capabilities
- Robust built-in CRM and pipeline management
CONS- Steeper learning curve for complete beginners
92.0
02
#2 in AI email marketing tools for ecommerce: GetResponse is an email marketing and automation platform. It uses AI to optimise customer journeys and grow repeat revenue.
PROS- Built-in webinar hosting on higher tiers
- Comprehensive conversion funnel builder
CONS- Interface can feel cluttered due to the large number of features
94.0
03
#2 in Top 10 Email Marketing Platforms: Brevo offers email, SMS, and CRM functionality in a single platform with flexible pay-as-you-go pricing based on emails sent rather than contacts stored. This makes it ideal for businesses with large lists but occasional sending.
PROS- Unlimited contact storage on all paid plans
- Includes SMS and WhatsApp marketing channels
CONS- Free plan daily sending limit is restricted to 300 emails
92.5
04
Ecommerce email and SMS marketing
#5 in AI email marketing tools for enterprises: Omnisend is an omnichannel marketing platform designed for ecommerce businesses. It combines email, SMS, and push notifications to help brands grow.
PROS- Tailored for online shops
- Combines email and SMS effortlessly
CONS- Limited utility outside ecommerce
90.0
05
#1 in Top 10 Marketing Automation: HubSpot combines CRM, email marketing, lead management, and sales automation in one integrated platform. Known for an intuitive user interface, extensive app marketplace, and excellent free tier option.
PROS- Extremely intuitive user interface
- Seamless integration between CRM and marketing tools
CONS- Pricing can escalate rapidly as contact lists grow
95.0
06
#3 in Top 10 Email Marketing Platforms: MailerLite combines a clean, intuitive drag-and-drop builder with landing page functionality and automation features. The platform offers a genuinely free plan and low-cost paid tiers, making it accessible for startups and small businesses.
PROS- Clean and intuitive drag-and-drop editor
- Affordable pricing structure for smaller lists
CONS- Fewer advanced features compared to enterprise alternatives
90.0
07
Email marketing platform built for digital creators
#8 in Top 10 Email Marketing Platforms: Kit, formerly ConvertKit, specialises in serving creators, bloggers, and digital product sellers. The platform offers unlimited email sending on the free plan and includes built-in functionality for selling digital products and subscriptions.
PROS- Built-in digital product and subscription selling eliminates need for separate tools
- Free plan genuinely generous for creators with large audiences
CONS- Limited automation compared to business-focused platforms
- Lacks SMS and advanced CRM features
77.5
08
#1 in Top 10 AI Email-Subject-Line Generators: Mailchimp's AI Subject Line Helper suggests optimised subject lines based on your audience and campaign type. Integrated directly into their email editor, it provides instant recommendations powered by historical performance data.
PROS- Very user-friendly interface for beginners
- Massive integration ecosystem with other software
CONS- Pricing can scale up steeply as your subscriber list grows
95.0
09
#1 in AI email marketing tools for ecommerce: Clerk.io is an AI-powered platform that helps ecommerce businesses turn traffic into revenue. It assists shoppers in finding products and encourages repeat visits to boost sales.
PROS- Combines email and on-site recommendations
- Straightforward setup process
CONS- Customer support can sometimes be slow to respond
94.0
10
Email-integrated landing pages
#4 in AI email marketing tools for ecommerce: Mailchimp Landing Pages allows users to design websites easily as part of an all-in-one marketing platform. It drives revenue using powerful features from the UK's leading email marketing and automations service.
PROS- Free tier removes cost barriers for testing
- Seamless integration with email campaigns and subscriber management
CONS- Landing page features less advanced than dedicated builders
- Design customisation limited on free plan
94.0