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An all in one inbound marketing, sales, and service platform designed to scale with businesses of all sizes.

Pricing from$20/month
Best forAll in one inbound marketing and ease of use
Websitewww.hubspot.com

Company facts

Founded2006
HeadquartersCambridge, US
Employees5,001 to 10,000
IndustriesAutomation, Cloud computing, Email marketing
Social profilesLinkedIn, X, Facebook, Instagram, YouTube, TikTok
Brand colour#ff7a59

Facilities and features

  • Published pricing
  • Self-serve sign-up
  • Integrations

What stands out

HubSpot helps customers acquire significantly more leads and close more deals within a year.

“After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.”HubSpot, own website

The AI tool is trusted by over 306,000 customers worldwide.

“TRUSTED BY 306,000+ CUSTOMERS WORLDWIDE”HubSpot, own website

Strengths and trade-offs

  • Extremely intuitive user interface
  • Seamless integration between CRM and marketing tools
  • Pricing can escalate rapidly as contact lists grow

Appears in

AIVERIFIED

AI CRM software for small businesses

1Close96.02Oppora AI96.03iSlash AI92.0RANKINGfull ranking →
AIVERIFIED

AI lead generation tools for enterprises

1ZoomInfo98.02Apollo.io96.03Hachly AI96.0RANKINGfull ranking →
AIVERIFIED

AI lead generation tools for small businesses

1Apollo.io96.02LeadMachine96.03Oppora AI96.0RANKINGfull ranking →
SOFTWAREVERIFIED

CPQ software for small businesses

1Kylas96.02PandaDoc94.03Vtiger94.0RANKINGfull ranking →
SOFTWAREVERIFIED

Best CPQ software

1Conga CLM94.02DealHub94.03PandaDoc94.0RANKINGfull ranking →
SAASVERIFIED

Top 10 CRMs for Agencies

1HubSpot95.02Productive92.53HighLevel90.0RANKINGfull ranking →
SAASVERIFIED

Top 10 Email Marketing Platforms

1Klaviyo95.02Brevo92.53MailerLite90.0RANKINGfull ranking →
AI TOOLS

Top 10 AI Blog-Post Writers

1Jasper95.02Copy.ai92.73Writesonic90.3RANKINGfull ranking →
AI TOOLS

Top 10 AI Content Calendars

1Semrush95.02HubSpot92.73Later90.3RANKINGfull ranking →
AI TOOLS

Top 10 AI Email Copywriting Tools

1Jasper95.02Copy.ai92.73Mailchimp90.3RANKINGfull ranking →
AI TOOLS

Top 10 AI Email-Subject-Line Generators

1Mailchimp95.02HubSpot92.73Phrasee90.3RANKINGfull ranking →
AI TOOLS

Top 10 AI Email Subject-Line Optimizers

1Getresponse95.02Mailchimp92.73Sendinblue (Brevo)90.3RANKINGfull ranking →
AI TOOLS

Top 10 AI Lead-Scoring Tools

1HubSpot95.02Clearbit92.73Outreach90.3RANKINGfull ranking →
SAAS

Top 10 Email Newsletter Platforms

1Mailchimp95.02Kit92.73HubSpot90.3RANKINGfull ranking →
SAAS

Top 10 Lead Generation Platforms

1HubSpot95.02ZoomInfo92.73Leadfeeder90.3RANKINGfull ranking →
SAAS

Top 10 Lead Generation Tools

1HubSpot95.02Clearbit92.73LinkedIn Sales Navigator90.3RANKINGfull ranking →
SAAS

Top 10 Marketing Automation

1HubSpot95.02Marketo Engage92.73Klaviyo90.3RANKINGfull ranking →
SAAS

Top 10 Marketing Automation Platforms

1HubSpot95.02ActiveCampaign92.73Salesforce Marketing Cloud90.3RANKINGfull ranking →
SAAS

Top 10 SMS Marketing Platforms

1Twilio95.02Braze92.73Mailchimp90.3RANKINGfull ranking →

How HubSpot ranks

#8 in AI CRM software for small businesses

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 8.

“Free and premium plans Smart CRM AI-powered, flexible CRM software”HubSpot, own website
“Learn more Small Business Bundle The Starter edition of each product, built for startups and small businesses”HubSpot, own website

#8 in AI lead generation tools for enterprises

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 8.

“Automate sales prospecting Identify and engage high-value leads with an AI prospecting agent.”HubSpot, own website
“For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.”HubSpot, own website

#8 in AI lead generation tools for small businesses

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 8.

“Automate sales prospecting Identify and engage high-value leads with an AI prospecting agent.”HubSpot, own website
“The Starter edition of each product, built for startups and small businesses Learn more AEO (Beta)”HubSpot, own website

#5 in Best CPQ software

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 12.

“Free and premium plans Data Hub Data management software Free and premium plans Revenue Hub CPQ, billing, and payments software”HubSpot, own website

#6 in CPQ software for small businesses

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 12.

“Free and premium plans Data Hub Data management software Free and premium plans Revenue Hub CPQ, billing, and payments software”HubSpot, own website
“Learn more Small Business Bundle The Starter edition of each product, built for startups and small businesses”HubSpot, own website

Alternatives to HubSpot

Productive
All-in-one CRM plus project management, budgeting and invoicing for agencies
#2 in Top 10 CRMs for Agencies92.5
HighLevel
White-label CRM with unlimited sub-accounts built for agency resellers
#3 in Top 10 CRMs for Agencies90.0
Insightly
CRM and project management for growing businesses
#4 in Top 10 CRMs for Agencies87.5
Pipedrive
Sales CRM and lead management software built for sales teams
#5 in Top 10 CRMs for Agencies85.0
Zoho CRM
Comprehensive suite with pipeline tracking, analytics, and integrated marketing automation
#6 in Top 10 CRMs for Agencies82.5
Monday.com
A platform where you can build anything
#7 in Top 10 CRMs for Agencies80.0

Questions about HubSpot

How much does HubSpot cost?

Lister lists HubSpot's pricing as: $20/month.

Who is HubSpot best for?

HubSpot is best for all in one inbound marketing and ease of use.

Where does HubSpot rank?

HubSpot is ranked #1 in Top 10 CRMs for Agencies (Lister Score 95.0), #1 in Top 10 AI Lead-Scoring Tools (Lister Score 95.0), #1 in Top 10 Lead Generation Platforms (Lister Score 95.0), #1 in Top 10 Lead Generation Tools (Lister Score 95.0), #1 in Top 10 Marketing Automation (Lister Score 95.0), #1 in Top 10 Marketing Automation Platforms (Lister Score 95.0), #2 in Top 10 AI Content Calendars (Lister Score 92.7), #2 in Top 10 AI Email-Subject-Line Generators (Lister Score 92.7), #3 in Top 10 Email Newsletter Platforms (Lister Score 90.3), #4 in Top 10 AI Email Copywriting Tools (Lister Score 88.0), #5 in Best CPQ software (Lister Score 90.0), #5 in Top 10 AI Blog-Post Writers (Lister Score 85.7), #6 in CPQ software for small businesses (Lister Score 90.0), #7 in Top 10 Email Marketing Platforms (Lister Score 80.0), #8 in AI CRM software for small businesses (Lister Score 86.0), #8 in AI lead generation tools for enterprises (Lister Score 86.0), #8 in AI lead generation tools for small businesses (Lister Score 86.0), #8 in Top 10 SMS Marketing Platforms (Lister Score 78.7) and #9 in Top 10 AI Email Subject-Line Optimizers (Lister Score 76.3).

What are the best alternatives to HubSpot?

The closest alternatives on Lister are Productive (#2 in Top 10 CRMs for Agencies), HighLevel (#3 in Top 10 CRMs for Agencies) and Insightly (#4 in Top 10 CRMs for Agencies).

Where is HubSpot based?

HubSpot is headquartered in Cambridge, US, and was founded in 2006.

Is this your company?

Claim HubSpot to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.