Apollo.io
The unified sales intelligence platform for prospecting and engagement
Apollo combines a database of over 200 million business contacts with email finding, outreach automation and CRM integration. Built for sales teams at any size.
| Pricing from | $49/month |
| Best for | Sales and marketing teams needing affordable prospecting data with built-in outreach automation |
| Website | www.apollo.io |
Company facts
| Founded | 2015 |
| Headquarters | San Francisco, US |
| Employees | 501 to 1,000 |
| Industry | Information technology industry |
| Social profiles | LinkedIn, X, Facebook, Instagram, YouTube, TikTok, Crunchbase |
Facilities and features
- Published pricing
- Self-serve sign-up
- API
- Integrations
- SOC 2
- GDPR
What stands out
The AI tool provides access to over 240 million contacts and 30 million accounts.
“240M+ contacts and 30M+ accounts with trusted B2B data Data refresh that improves over time”Apollo.io, own website
The AI tool offers more than 200 integrations to connect with existing tools.
“Apollo Anywhere to work from your CRM, ChatGPT, Claude, Gmail, browser, and more 200+ integrations to connect the tools you already use”Apollo.io, own website
Worth knowing
All seats on an account must be on the same plan level.
“No. All seats on an Apollo account are on the same plan — you can t have some users on Professional and others on Basic.”Apollo.io, own website
Strengths and trade-offs
- Competitive pricing for contact data and email finding capabilities
- Built-in automation for email outreach and follow-ups
- Data quality can be inconsistent compared to premium providers
- Interface can feel cluttered for new users
Appears in
AI lead generation tools for enterprises
1
ZoomInfo98.02Apollo.io96.03
Hachly AI96.0RANKINGfull ranking →AIVERIFIEDAI lead generation tools for small businesses
1Apollo.io96.02
LeadMachine96.03
Oppora AI96.0RANKINGfull ranking →AIVERIFIEDAI lead generation tools for startups
1Apollo.io96.02
Seamless.ai96.03
Smartlead94.0RANKINGfull ranking →AIVERIFIEDAI lead generation tools that integrate with Salesforce
1ZoomInfo98.02Apollo.io96.03
LimeCall96.0RANKINGfull ranking →AIVERIFIEDAI lead generation tools with a free plan
1Apollo.io96.02
FinalScout94.03
iSlash AI92.0RANKINGfull ranking →AIVERIFIEDGDPR compliant AI lead generation tools
1ZoomInfo98.02Apollo.io96.03FinalScout94.0RANKINGfull ranking →AIVERIFIEDSOC 2 compliant AI lead generation tools
1ZoomInfo98.02Apollo.io96.03
Aidentified92.0RANKINGfull ranking →SAASTop 10 Lead Generation Platforms
1
HubSpot95.02ZoomInfo92.73
Leadfeeder90.3RANKINGfull ranking →SAASTop 10 Lead Generation Tools
1HubSpot95.02
Clearbit92.73
LinkedIn Sales Navigator90.3RANKINGfull ranking →How Apollo.io ranks
#2 in AI lead generation tools for enterprises
How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Agents will research, build lists, write outreach, follow up, and book meetings — prompting you at all the key moments.”Apollo.io, own website
“Custom — Teams needing custom volumes, SSO, advanced security, and dedicated support.”Apollo.io, own website
#1 in AI lead generation tools for small businesses
How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Agents will research, build lists, write outreach, follow up, and book meetings — prompting you at all the key moments.”Apollo.io, own website
“Is Apollo a good fit for small businesses? Yes — Apollo is built to work for companies of all sizes.”Apollo.io, own website
#1 in AI lead generation tools for startups
How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Agents will research, build lists, write outreach, follow up, and book meetings — prompting you at all the key moments.”Apollo.io, own website
“Yes — Apollo is built to work for companies of all sizes.”Apollo.io, own website
#2 in AI lead generation tools that integrate with Salesforce
How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 16.
“along with sales intelligence tools to engage and convert, and execution workflows with AI-powered assistance — transforming the way sales and marketing teams operate.”Apollo.io, own website
“Integration Salesforce Salesforce, the #1 AI CRM, brings together all your data, from any source.”Apollo.io, own website
#1 in AI lead generation tools with a free plan
How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Agents will research, build lists, write outreach, follow up, and book meetings — prompting you at all the key moments.”Apollo.io, own website
“Free — Exploring Apollo or very light usage. Good for founders and early-stage teams.”Apollo.io, own website
#2 in GDPR compliant AI lead generation tools
How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Agents will research, build lists, write outreach, follow up, and book meetings — prompting you at all the key moments.”Apollo.io, own website
“4.7/5 based on 9,690 reviews | GDPR Compliant”Apollo.io, own website
#2 in SOC 2 compliant AI lead generation tools
How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 16.
“Agents will research, build lists, write outreach, follow up, and book meetings — prompting you at all the key moments.”Apollo.io, own website
“Enterprise-grade security and certifications, including SOC 2 Type II and ISO 27001.”Apollo.io, own website
Alternatives to Apollo.io
| LeadMachine The AI CRM that tells you what to do next | #2 in AI lead generation tools for small businesses | 96.0 |
| Oppora AI Reach out to decision makers on autopilot with hands-free outreach. | #3 in AI lead generation tools for small businesses | 96.0 |
| iSlash AI Fast and smart engagement for lead generation | #4 in AI lead generation tools for small businesses | 92.0 |
 Hunter.ioEmail finder and verification tool for B2B outreach | #5 in AI lead generation tools for small businesses | 90.0 |
 LeadScore AIThe lead-scoring workspace for small sales teams | #6 in AI lead generation tools for small businesses | 90.0 |
 OneMatix.AIAI Agents that converts | #7 in AI lead generation tools for small businesses | 90.0 |
Questions about Apollo.io
How much does Apollo.io cost?
Lister lists Apollo.io's pricing as: $49/month.
Who is Apollo.io best for?
Apollo.io is best for sales and marketing teams needing affordable prospecting data with built-in outreach automation.
Where does Apollo.io rank?
Apollo.io is ranked #1 in AI lead generation tools for small businesses (Lister Score 96.0), #1 in AI lead generation tools for startups (Lister Score 96.0), #1 in AI lead generation tools with a free plan (Lister Score 96.0), #2 in AI lead generation tools for enterprises (Lister Score 96.0), #2 in AI lead generation tools that integrate with Salesforce (Lister Score 96.0), #2 in GDPR compliant AI lead generation tools (Lister Score 96.0), #2 in SOC 2 compliant AI lead generation tools (Lister Score 96.0), #5 in Top 10 Lead Generation Platforms (Lister Score 85.7) and #5 in Top 10 Lead Generation Tools (Lister Score 85.7).
What are the best alternatives to Apollo.io?
The closest alternatives on Lister are LeadMachine (#2 in AI lead generation tools for small businesses), Oppora AI (#3 in AI lead generation tools for small businesses) and iSlash AI (#4 in AI lead generation tools for small businesses).
Where is Apollo.io based?
Apollo.io is headquartered in San Francisco, US, and was founded in 2015.
Is this your company?
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