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ZoomInfo

The go-to enterprise intelligence platform

RANKED #1 · AI LEAD GENERATION TOOLS FOR ENTERPRISESLISTERSCORE 98.0

A comprehensive B2B database offering company profiles, direct dial phone numbers, email addresses, and buying intent data.

Pricing from	Custom
Best for	Enterprise sales and marketing teams
Website	www.zoominfo.com

Company facts

Headquarters	Vancouver, US
Social profiles	LinkedIn, X, Facebook, Instagram, YouTube

Facilities and features

Published pricing
Free trial
Free plan
Self-serve sign-up
API
Integrations
SOC 2
GDPR

What stands out

ZoomInfo has a larger verified database than key competitors like Apollo.io and Lusha.

“A larger database than Apollo.io, Lusha, and Cognism”ZoomInfo, own website

ZoomInfo offers a free to start model with consumption credits based on usage.

“Free to start, unlike quote-only competitors”ZoomInfo, own website

Worth knowing

ZoomInfo does not charge by fixed seat tiers but scales costs with usage credits.

“ZoomInfo doesn t charge by fixed seat tiers: teams pay for the credits they use, so cost scales with how much data and how many workflows they run.”ZoomInfo, own website

Strengths and trade-offs

Extensive contact coverage
Advanced intent data features

High cost for small businesses

Appears in

AIVERIFIED

How ZoomInfo ranks

#1 in AI data enrichment tools that integrate with HubSpot

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.

“ZoomInfo is an all-in-one AI GTM Platform that helps B2B sales, marketing, RevOps, and customer success teams find, win, and grow business.”ZoomInfo, own website

“ZoomInfo integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, plus 120+ sales engagement,”ZoomInfo, own website

#1 in AI data enrichment tools that integrate with Salesforce

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.

“ZoomInfo helps you enrich data at scale, automate sales processes, and prioritize high-value opportunities - so your reps can spend more time selling.”ZoomInfo, own website

“ZoomInfo integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, plus 120+ sales engagement,”ZoomInfo, own website

#1 in AI data enrichment tools with a free trial

How the score is made up: Evidence on its own site 20; How complete its published information is 20; Fit to this ranking's criteria 40; Buying information on its own site 20.

“Yes. AI runs through every layer of ZoomInfo.”ZoomInfo, own website

“sales Free trial Pricing & Plans ZoomInfo offers flexible packages across a variety of solutions, from B2B contact and company data to premium GTM applications”ZoomInfo, own website

#1 in AI lead generation tools for enterprises

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.

“ZoomInfo is an all-in-one AI GTM Platform that helps B2B sales, marketing, RevOps, and customer success teams find, win, and grow business.”ZoomInfo, own website

“Go to market plays AI generated Buying Group AI-generated talking points Copilot Enterprise Scale your GTM strategy through AI-generated account summaries, advanced signals & more.”ZoomInfo, own website

#1 in AI lead generation tools that integrate with HubSpot

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.

“ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation Skip to main content ZoomInfo Products Product ZoomInfo Copilot AI sales agent GTM Workspace”ZoomInfo, own website

“ZoomInfo integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, plus 120+ sales engagement, marketing automation, and data warehouse tools, including Outreach, Salesloft, Marketo, and Snowflake.”ZoomInfo, own website

#1 in AI lead generation tools that integrate with Salesforce

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.

“ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation”ZoomInfo, own website

“ZoomInfo integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, plus 120+ sales engagement,”ZoomInfo, own website

#1 in GDPR compliant AI lead generation tools

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.

“ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation Skip to main content ZoomInfo Products Product ZoomInfo Copilot AI sales agent GTM Workspace”ZoomInfo, own website

“Is ZoomInfo GDPR and CCPA compliant? Yes. ZoomInfo processes professional contact data under GDPR s legitimate-interest basis, honors data subject rights,”ZoomInfo, own website

#1 in SOC 2 compliant AI lead generation tools

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.

“ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation Skip to main content ZoomInfo Products Product ZoomInfo Copilot AI sales agent GTM Workspace”ZoomInfo, own website

“ZoomInfo processes professional contact data under GDPR s legitimate-interest basis, honors data subject rights, and holds ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, and TRUSTe CCPA certifications.”ZoomInfo, own website

Alternatives to ZoomInfo

Apollo.io The unified sales intelligence platform for prospecting and engagement	#2 in AI lead generation tools for enterprises	96.0
Hachly AI Never lose another lead with instant AI responses	#3 in AI lead generation tools for enterprises	96.0
Cleanlist Agents that run your GTM by describing the job	#4 in AI lead generation tools for enterprises	94.0
Persana Scale your prospecting with AI agents	#5 in AI lead generation tools for enterprises	92.0
Precept AI agent for modern go-to-market teams to grow revenue quicker	#6 in AI lead generation tools for enterprises	92.0
Leadfeeder B2B website visitor tracking	#7 in AI lead generation tools for enterprises	90.0

Questions about ZoomInfo

How much does ZoomInfo cost?

Lister lists ZoomInfo's pricing as: Custom.

Who is ZoomInfo best for?

ZoomInfo is best for enterprise sales and marketing teams.

Where does ZoomInfo rank?

ZoomInfo is ranked #1 in AI lead generation tools for enterprises (Lister Score 98.0), #1 in AI data enrichment tools that integrate with HubSpot (Lister Score 98.0), #1 in AI data enrichment tools that integrate with Salesforce (Lister Score 98.0), #1 in AI data enrichment tools with a free trial (Lister Score 100.0), #1 in AI lead generation tools that integrate with HubSpot (Lister Score 98.0), #1 in AI lead generation tools that integrate with Salesforce (Lister Score 98.0), #1 in GDPR compliant AI lead generation tools (Lister Score 98.0), #1 in SOC 2 compliant AI lead generation tools (Lister Score 98.0), #1 in Top 10 B2B Database Providers (Lister Score 95.0), #2 in Top 10 Lead Generation Platforms (Lister Score 92.7) and #4 in Top 10 Lead Generation Tools (Lister Score 88.0).

What are the best alternatives to ZoomInfo?

The closest alternatives on Lister are Apollo.io (#2 in AI lead generation tools for enterprises), Hachly AI (#3 in AI lead generation tools for enterprises) and Cleanlist (#4 in AI lead generation tools for enterprises).

Where is ZoomInfo based?

ZoomInfo is headquartered in Vancouver, US.

Is this your company?

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