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Best AI data enrichment tools

10 AI tools ranked, each with a short verdict.

VERIFIEDLISTER SCORE · UPDATED

Best AI data enrichment tools: Top 10 Ranked. Apollo.io ranks first, with a Lister Score of 96.0.

Apollo.io comes first on this list for Sales and RevOps teams. Cleanlist is built for Sales teams seeking automated prospecting. Lusha serves GTM teams.
Best AI data enrichment tools, compared
RANKENTRYBEST FORSCOREFROM
1Apollo.ioApollo.io is an AI go-to-market system for sales and marketing teamsStartups and mid-market outbound teams96.0Free
2CleanlistThe AI tool verifies emails using a waterfall of over twenty-five providersSales teams seeking automated prospecting94.0–
3LushaThe AI tool uses Deep Intelligence to predict which accounts are likely to buyRecruiters and small sales teams94.0$29 per month
4ZoomInfoThe AI tool has a larger database than competitors like Apollo.io and LushaEnterprise sales and marketing teams94.0Custom
5SurfeSearches across fifteen data sources to find verified contact detailsgo-to-market teams92.0–
6Highperformr AISurfaces real-time intent signals from a vast databaseRevOps and marketing teams90.0–
7PersanaBuilt for SDRs and foundersSDRs and founders90.0–
8Regie.aiRegie.ai is an agentic sales workspace that handles prospecting end-to-end from a single chat–88.0–
9PromptLoopBuilt for Sales and GTM teamsSales and GTM teams84.0–
10ClearbitReduces form friction by enriching records using only an email addressMarketing automation enrichment and deanonymisation78.0Custom
CURATED · UPDATED HOW WE RANK →

How to choose

Start from what you need it for. Where each entry fits best:

  • Apollo.io (#1): Startups and mid-market outbound teams
  • Cleanlist (#2): Sales teams seeking automated prospecting
  • Lusha (#3): Recruiters and small sales teams
  • ZoomInfo (#4): Enterprise sales and marketing teams
  • Surfe (#5): go-to-market teams
  • Highperformr AI (#6): RevOps and marketing teams
  • Persana (#7): SDRs and founders
  • PromptLoop (#9): Sales and GTM teams
  • Clearbit (#10): Marketing automation enrichment and deanonymisation

Each entry's Lister Score on this ranking weighs fit to the list (40%), evidence on the site (20%), published detail (20%) and buying signals (20%).

Each entry's full verdict is below.

The ranking, in detail

01

Apollo.io

Data-first sales engagement

Apollo.io is an AI go-to-market system for sales and marketing teams. It unifies data, intelligence, and execution into one connected platform.

Best for: Startups and mid-market outbound teams
PROS
  • Generous free tier available
  • Integrated email sequencing tools
CONS
  • Data accuracy can occasionally vary
96.0
02

Cleanlist

Agents that run your GTM

Cleanlist is a GTM playbook engine built on clean data. It uses an AI agent named Clu to find buyers, verify their contact details and start outreach.

Best for: Sales teams seeking automated prospecting
PROS
  • The AI tool verifies emails using a waterfall of over twenty-five providers.
  • The AI tool builds agents from simple one-sentence job descriptions.
94.0
03

Lusha

Simple B2B contact enrichment

Lusha provides verified contacts and buying signals to sales, marketing, recruiting, and RevOps professionals.

Best for: Recruiters and small sales teams
PROS
  • Very easy to use
  • Affordable entry plans
CONS
  • Credit limits can deplete quickly
94.0
04

ZoomInfo

The go-to enterprise intelligence platform

ZoomInfo is an AI tool. It says it is built for B2B go-to-market teams.

Best for: Enterprise sales and marketing teams
PROS
  • Extensive contact coverage
  • Advanced intent data features
CONS
  • High cost for small businesses
94.0
05

Surfe

Pipeline generation for GTM teams built on better data

Surfe helps teams find accounts and prioritise them using real-time signals.

Best for: go-to-market teams
PROS
  • Surfe searches across fifteen data sources to find verified contact details.
  • The AI tool offers a Chrome extension for seamless browser-based prospecting.
CONS
  • The free plan limits daily CRM additions to just one contact.
92.0
06

Highperformr AI

AI GTM Platform to find and engage high-intent prospects

Highperformr AI is an intelligence platform for go-to-market teams.

Best for: RevOps and marketing teams
PROS
  • Highperformr AI surfaces real-time intent signals from a vast database.
  • The AI tool enriches CRM data without disturbing existing workflows.
90.0
07

Persana

Scale your prospecting with AI agents

This allows teams to find, engage, and boost revenue on autopilot through CRM automation.

Best for: SDRs and founders
PROS
  • The AI tool provides access to over 100 premium data providers on one platform.
  • The AI tool generates messages and sequences outreach at scale around the clock.
90.0
08

Regie.ai

The AI sales assistant for sellers

Regie.ai is an agentic sales workspace that handles prospecting end-to-end from a single chat. It combines built-in enrichment, emailing, dialing and workflows to streamline the process.

PROS
  • Regie.ai delegates sourcing, ranking and follow-ups so you can talk to active prospects.
  • The AI tool sends emails from your own Gmail or Outlook address.
CONS
  • Paid plan credits do not roll over between billing periods.
88.0
09

PromptLoop

AI-powered GTM data & automated B2B research

PromptLoop builds high-quality GTM datasets automatically using powerful AI agents.

Best for: Sales and GTM teams
PROS
  • The AI tool enriches entire lists of websites or search terms in minutes with agents that read thousands of pages per minute.
  • The AI tool offers native integrations with Salesforce, HubSpot, and Excel to push enriched records instantly.
84.0
10

Clearbit

B2B data enrichment and intelligence

Clearbit gathers public and proprietary data to create precise datasets.

Best for: Marketing automation enrichment and deanonymisation
PROS
  • Real-time data enrichment APIs
  • Seamless integration with HubSpot ecosystem
CONS
  • Pricing has shifted following the HubSpot acquisition
  • Can be technical to configure advanced triggers
78.0

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Frequently asked questions

What are the best AI data enrichment tools?

Apollo.io ranks first on Lister. Apollo.io is an AI go-to-market system for sales and marketing teams. It unifies data, intelligence, and execution into one connected platform.

What are the top 10 AI data enrichment tools?

1. Apollo.io; 2. Cleanlist; 3. Lusha; 4. ZoomInfo; 5. Surfe; 6. Highperformr AI; 7. Persana; 8. Regie.ai; 9. PromptLoop; 10. Clearbit.

Are there free options for AI data enrichment tools?

Apollo.io lists a free option in the recorded pricing. Check the provider's current terms and limits.

What do the top three say they are built for?

Apollo.io says it is built for Sales and RevOps teams, and Cleanlist for Sales teams seeking automated prospecting. Lusha says it is built for GTM teams.

What should a buyer check before signing up?

Surfe states that the free plan limits daily CRM additions to just one contact, and Regie.ai that Paid plan credits do not roll over between billing periods. Those are the limits each AI tool publishes itself, not a full account of any plan.

Sources

Where we checked each company's facts, and when.

Sources for 5 more companies

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