ZoomInfo and
Apollo.io are the leading B2B database providers on the market. ZoomInfo suits enterprise organisations requiring deep data enrichment and robust intent signals, whereas Apollo.io is ideal for startups and growing sales teams seeking an affordable, all-in-one prospecting and outreach platform.
Top 10 B2B Database Providers, compared| RANK | ENTRY | BEST FOR | SCORE | FROM |
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| 1 | ZoomInfoZoomInfo tracks over 100 million company profiles globally. | Enterprise sales and marketing teams | 95.0 | Custom |
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| 2 | Apollo.ioApollo.io includes a database of over 275 million contacts. | Startups and mid-market outbound teams | 92.7 | Free |
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| 3 | LinkedIn Sales NavigatorIt accesses the largest professional network in the world. | Social selling and relationship building | 90.3 | $99 per month |
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| 4 | CognismCognism phone numbers are manually verified for compliance. | European and international mobile number prospecting | 88.0 | Custom |
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| 5 | LushaLusha is widely used for its simple browser extension lookup. | Recruiters and small sales teams | 85.7 | $29 per month |
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| 6 | ClearbitClearbit was acquired by HubSpot to enhance marketing data. | Marketing automation enrichment and deanonymisation | 83.3 | Custom |
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| 7 | Hunter.ioHunter verifies email deliverability using its own algorithms. | Email-based outreach and domain searching | 81.0 | €34 per month |
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| 8 | RocketReachRocketReach covers over 700 million professionals globally. | General prospecting and recruitment | 78.7 | $39 per month |
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| 9 | UpLeadUpLead guarantees a 95% data accuracy rate. | Teams requiring high email deliverability | 76.3 | $99 per month |
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| 10 | KasprKaspr pulls direct phone numbers and emails straight from LinkedIn profiles. | LinkedIn-heavy prospecting in Europe | 74.0 | €49 per month |
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How to choose
Start from what you need it for. Where each entry fits best:
- ZoomInfo (#1): Enterprise sales and marketing teams
- Apollo.io (#2): Startups and mid-market outbound teams
- LinkedIn Sales Navigator (#3): Social selling and relationship building
- Cognism (#4): European and international mobile number prospecting
- Lusha (#5): Recruiters and small sales teams
- Clearbit (#6): Marketing automation enrichment and deanonymisation
- Hunter.io (#7): Email-based outreach and domain searching
- RocketReach (#8): General prospecting and recruitment
- UpLead (#9): Teams requiring high email deliverability
- Kaspr (#10): LinkedIn-heavy prospecting in Europe
Each entry's full verdict is below.
The ranking, in detail
01

The go-to enterprise intelligence platform
A comprehensive B2B database offering company profiles, direct dial phone numbers, email addresses, and buying intent data.
From CustomBest for: Enterprise sales and marketing teams
PROS- Extensive contact coverage
- Advanced intent data features
CONS- High cost for small businesses
95.0
02

Data-first sales engagement
An all-in-one sales engagement platform that combines a massive B2B contact database with built-in email sequencing.
FreeBest for: Startups and mid-market outbound teams
PROS- Generous free tier available
- Integrated email sequencing tools
CONS- Data accuracy can occasionally vary
92.7
03

Prospecting powered by professional networks
A powerful networking and prospecting tool leveraging LinkedIn social data to target decision makers directly.
From $99 per monthBest for: Social selling and relationship building
PROS- Real-time profile updates
- Excellent filtering capabilities
CONS- Limited export options for data
90.3
04

Sales intelligence platform
A sales intelligence platform specialising in compliant mobile numbers and international data coverage, particularly in Europe.
From CustomBest for: European and international mobile number prospecting
PROS- Excellent mobile phone number coverage
- Compliant data collection methods
CONS- Intent data relies on third-party integration
- Export limits apply on lower tiers
88.0
05

Simple B2B contact enrichment
A user-friendly B2B database designed for finding direct contact details via a browser extension.
From $29 per monthBest for: Recruiters and small sales teams
PROS- Very easy to use
- Affordable entry plans
CONS- Credit limits can deplete quickly
85.7
06

B2B data enrichment and intelligence
A data enrichment API and B2B database that updates company and contact information in real time.
From CustomBest for: Marketing automation enrichment and deanonymisation
PROS- Real-time data enrichment APIs
- Seamless integration with HubSpot ecosystem
CONS- Pricing has shifted following the HubSpot acquisition
- Can be technical to configure advanced triggers
83.3
07

Find professional email addresses instantly
A targeted email finder tool that allows users to find professional email addresses associated with any website.
From €34 per monthBest for: Email-based outreach and domain searching
PROS- Simple domain search functionality
- Reliable email verification tool
CONS- Lacks deep company firmographics
81.0
08

Connect with any professional worldwide
A large professional contact database providing emails, phone numbers, and social media links.
From $39 per monthBest for: General prospecting and recruitment
PROS- Massive global contact database
- Multiple contact channels included
CONS- Some outdated contact records
78.7
09

High-accuracy B2B prospecting
A B2B data provider focusing on high data accuracy with real-time email verification before download.
From $99 per monthBest for: Teams requiring high email deliverability
PROS- Real-time email verification
- Transparent monthly pricing
CONS- Smaller overall database than competitors
76.3
10

Automate your LinkedIn prospecting
A European-focused B2B data provider that automates prospecting through a LinkedIn extension.
From €49 per monthBest for: LinkedIn-heavy prospecting in Europe
PROS- Great LinkedIn workflow integration
- GDPR compliant data
CONS- Fewer records outside of Europe
74.0
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Frequently asked questions
What is a B2B database provider?
A B2B database provider is a service that aggregates business contact information, company firmographics, and technographics to help sales and marketing teams find prospective clients.
How much do B2B database providers cost?
Costs vary significantly depending on the provider and features. Some offer basic plans starting around $30 to $100 per month, while enterprise platforms like ZoomInfo require custom annual contracts costing thousands.
Are B2B databases GDPR compliant?
Compliance depends on the specific provider. Reputable vendors like Cognism and Kaspr explicitly focus on GDPR compliance by ensuring phone numbers and contact data are vetted according to European regulations.
Sources
Where we checked each company's facts, and when.
Sources for 2 more companies