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RANKINGS/SAAS/B2B DATABASE PROVIDERS

Top 10 B2B Database Providers

10 ranked on capability, adoption, value, momentum and trust, with a plain verdict on every entry.

LISTER SCORE · UPDATED REGULARLY
ZoomInfo and Apollo.io are the leading B2B database providers on the market. ZoomInfo suits enterprise organisations requiring deep data enrichment and robust intent signals, whereas Apollo.io is ideal for startups and growing sales teams seeking an affordable, all-in-one prospecting and outreach platform.
RANKENTRYSCORETRENDFROM
1ZoomInfoZoomInfo tracks over 100 million company profiles globally.95.0NEWCustom
2Apollo.ioApollo.io includes a database of over 275 million contacts.92.7NEWFree
3LinkedIn Sales NavigatorIt accesses the largest professional network in the world.90.3NEW$99 per month
4CognismCognism phone numbers are manually verified for compliance.88.0NEWCustom
5LushaLusha is widely used for its simple browser extension lookup.85.7NEW$29 per month
6ClearbitClearbit was acquired by HubSpot to enhance marketing data.83.3NEWCustom
7Hunter.ioHunter verifies email deliverability using its own algorithms.81.0NEW€34 per month
8RocketReachRocketReach covers over 700 million professionals globally.78.7NEW$39 per month
9UpLeadUpLead guarantees a 95% data accuracy rate.76.3NEW$99 per month
10KasprKaspr pulls direct phone numbers and emails straight from LinkedIn profiles.74.0NEW€49 per month
LAST UPDATED 2026-07-20CURATED · UPDATED REGULARLY

The ranking, in detail

01

ZoomInfo

The go-to enterprise intelligence platform

A comprehensive B2B database offering company profiles, direct dial phone numbers, email addresses, and buying intent data.

From CustomBest for Enterprise sales and marketing teams
95.0
02

Apollo.io

Data-first sales engagement

An all-in-one sales engagement platform that combines a massive B2B contact database with built-in email sequencing.

From FreeBest for Startups and mid-market outbound teams
92.7
03

LinkedIn Sales Navigator

Prospecting powered by professional networks

A powerful networking and prospecting tool leveraging LinkedIn social data to target decision makers directly.

From $99 per monthBest for Social selling and relationship building
90.3
04

Cognism

Sales intelligence platform

A sales intelligence platform specialising in compliant mobile numbers and international data coverage, particularly in Europe.

From CustomBest for European and international mobile number prospecting
88.0
05

Lusha

Simple B2B contact enrichment

A user-friendly B2B database designed for finding direct contact details via a browser extension.

From $29 per monthBest for Recruiters and small sales teams
85.7
06

Clearbit

B2B data enrichment and intelligence

A data enrichment API and B2B database that updates company and contact information in real time.

From CustomBest for Marketing automation enrichment and deanonymisation
83.3
07

Hunter.io

Find professional email addresses instantly

A targeted email finder tool that allows users to find professional email addresses associated with any website.

From €34 per monthBest for Email-based outreach and domain searching
81.0
08

RocketReach

Connect with any professional worldwide

A large professional contact database providing emails, phone numbers, and social media links.

From $39 per monthBest for General prospecting and recruitment
78.7
09

UpLead

High-accuracy B2B prospecting

A B2B data provider focusing on high data accuracy with real-time email verification before download.

From $99 per monthBest for Teams requiring high email deliverability
76.3
10

Kaspr

Automate your LinkedIn prospecting

A European-focused B2B data provider that automates prospecting through a LinkedIn extension.

From €49 per monthBest for LinkedIn-heavy prospecting in Europe
74.0

Frequently asked questions

What is a B2B database provider?

A B2B database provider is a service that aggregates business contact information, company firmographics, and technographics to help sales and marketing teams find prospective clients.

How much do B2B database providers cost?

Costs vary significantly depending on the provider and features. Some offer basic plans starting around $30 to $100 per month, while enterprise platforms like ZoomInfo require custom annual contracts costing thousands.

Are B2B databases GDPR compliant?

Compliance depends on the specific provider. Reputable vendors like Cognism and Kaspr explicitly focus on GDPR compliance by ensuring phone numbers and contact data are vetted according to European regulations.

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