01
6Sense
Account engagement platform
An account based orchestration platform that uses AI and intent data to help B2B organisations identify anonymous buyers and predict purchase intent.
95.0
ZoomInfo Marketing and 6Sense stand out as the top intent data platforms for enterprise demand generation. ZoomInfo suits teams seeking vast contact data combined with buyer signals, while 6Sense excels for account based marketing programmes requiring deep predictive analytics and automated orchestration across the buying committee.
RANKENTRYSCORETRENDFROM
1
6Sense6Sense uses a patented Revenue AI engine to uncover anonymous web traffic and match it to target accounts.95.0NEWCustom
6Sense6Sense uses a patented Revenue AI engine to uncover anonymous web traffic and match it to target accounts.95.0NEWCustom2
ZoomInfo MarketingZoomInfo tracks intent signals across tens of thousands of domains to spot active research trends.92.7NEWCustom
ZoomInfo MarketingZoomInfo tracks intent signals across tens of thousands of domains to spot active research trends.92.7NEWCustom3
BomboraBombora operates the Company Surge data cooperative, which tracks content consumption across thousands of B2B websites.90.3NEWCustom
BomboraBombora operates the Company Surge data cooperative, which tracks content consumption across thousands of B2B websites.90.3NEWCustom4
DemandbaseDemandbase acquired Engagio to strengthen its account based marketing and orchestration capabilities.88.0NEWCustom
DemandbaseDemandbase acquired Engagio to strengthen its account based marketing and orchestration capabilities.88.0NEWCustom5
CognismCognism guarantees high compliance with global data privacy regulations such as GDPR.85.7NEWCustom
CognismCognism guarantees high compliance with global data privacy regulations such as GDPR.85.7NEWCustom6
TechTarget Priority EnginePriority Engine provides direct visibility into individual named researchers rather than just anonymous accounts.83.3NEWCustom
TechTarget Priority EnginePriority Engine provides direct visibility into individual named researchers rather than just anonymous accounts.83.3NEWCustom7
G2 Buyer IntentG2 intent data shows when accounts are viewing your specific product profile or competitor comparison pages.81.0NEWCustom
G2 Buyer IntentG2 intent data shows when accounts are viewing your specific product profile or competitor comparison pages.81.0NEWCustom8
CapterraCapterra is part of the Gartner digital markets portfolio, giving it broad visibility into tech buyer intent.78.7NEWCustom
CapterraCapterra is part of the Gartner digital markets portfolio, giving it broad visibility into tech buyer intent.78.7NEWCustom9
LeadfeederLeadfeeder integrates directly with Google Analytics to reveal the companies behind anonymous web traffic.76.3NEW£139/month
LeadfeederLeadfeeder integrates directly with Google Analytics to reveal the companies behind anonymous web traffic.76.3NEW£139/month10
ClearbitClearbit was acquired by HubSpot in 2023 to enhance its inbound marketing and data capabilities.74.0NEWCustom
ClearbitClearbit was acquired by HubSpot in 2023 to enhance its inbound marketing and data capabilities.74.0NEWCustomLAST UPDATED 2026-07-20CURATED · UPDATED REGULARLY
The ranking, in detail
02
ZoomInfo Marketing
Modern go-to-market platform
A comprehensive go-to-market platform that integrates intent signals directly with a massive B2B contact and company database.
92.7
03
Bombora
B2B demographic and intent data
A leading provider of B2B demographic and company-level intent data gathered from a proprietary cooperative of publishers.
90.3
04
Demandbase
Smart account engagement
An account based marketing platform that unites account intelligence, advertising, and intent data into a single solution.
88.0
05
Cognism
Sales intelligence platform
A sales intelligence platform providing phone-verified contact data alongside B2B intent signals powered by Bombora.
85.7
06
TechTarget Priority Engine
Purchase intent for technology sales
An intent-driven platform focused specifically on technology buyers researching enterprise software and hardware solutions.
83.3
07
G2 Buyer Intent
Software marketplace and intent data
An intent data solution derived from software buyers actively researching and comparing products on the G2 review marketplace.
81.0
08
Capterra
Software reviews and buyer intent
A software review directory that offers vendor intelligence and intent data based on buyer category searches.
78.7
09
Leadfeeder
B2B website visitor tracking
A website visitor tracking tool by Dealfront that identifies companies visiting your website and turns them into sales leads.
76.3
10
Clearbit
B2B data enrichment and intelligence
A data enrichment and IP tracking platform by HubSpot that helps companies identify anonymous website traffic and enrich records.
74.0
Frequently asked questions
What is B2B intent data?
B2B intent data is information about the digital research habits of businesses, showing which companies are actively looking for solutions like yours by tracking content consumption, search queries, and website visits.
What is the difference between first-party and third-party intent data?
First-party intent data comes from interactions directly on your own properties, such as website visits and form fills. Third-party intent data tracks research behavior across external publisher sites, review platforms, and content networks.
How do sales teams use intent data?
Sales teams use intent data to prioritize outreach by reaching out to accounts showing a surge in relevant research topics before those accounts formally issue a request for proposal.
Related rankings
More SaaS rankings to compare.
SAASJUL 21
HubSpot CRM68.22
Zoho CRM62.93
monday Sales CRM55.6UPDATED JUL 21full ranking →SAASJUL 21
Adobe Sign82.02
DocuSign69.33
HelloSign66.1UPDATED JUL 21full ranking →SAASJUL 21
Apple Passwords75.72
Bitwarden72.63
1Password69.9UPDATED JUL 21full ranking →SAASJUL 21
HostGator75.42
Bluehost74.63
DreamHost74.6UPDATED JUL 21full ranking →SAASJUL 20
QuickBooks Online95.02
Xero92.53
FreshBooks90.0UPDATED JUL 20full ranking →SAASJUL 20
Microsoft Power BI95.02
Tableau92.53
ThoughtSpot90.0UPDATED JUL 20full ranking →
Top 10 CRMs for Startups
1HubSpot CRM68.22Zoho CRM62.93monday Sales CRM55.6UPDATED JUL 21full ranking →SAASJUL 21Top 10 Document Signing Services
1Adobe Sign82.02DocuSign69.33HelloSign66.1UPDATED JUL 21full ranking →SAASJUL 21Top 10 Password Managers
1Apple Passwords75.72Bitwarden72.631Password69.9UPDATED JUL 21full ranking →SAASJUL 21Top 10 Web Hosting Services
1HostGator75.42Bluehost74.63DreamHost74.6UPDATED JUL 21full ranking →SAASJUL 20Top 10 Accounting Software
1QuickBooks Online95.02Xero92.53FreshBooks90.0UPDATED JUL 20full ranking →SAASJUL 20Top 10 Analytics Platforms
1Microsoft Power BI95.02Tableau92.53ThoughtSpot90.0UPDATED JUL 20full ranking →