KlaviyoNative Shopify integration pulls real-time customer data including purchase history and browsing behaviour.95.0NEWCustom
BrevoPricing model charges for emails sent, not contacts stored, making it cost-effective for large lists.92.5NEW$25 per month
MailerLiteFree plan supports 1,000 subscribers with 12,000 sends per month and includes landing page builder.90.0NEW$10 per month
ActiveCampaignBalances intuitive interface with sophisticated automation that connects entire customer journey across sales and service.87.5NEW$29 per month
GetresponseUnlimited emails included at base tier with 1,000 contacts, simplifying cost structure for growing businesses.85.0NEW$19 per month
OmnisendStandard plan includes email and SMS credits with Pro tier offering unlimited emails for coordinated omnichannel campaigns.82.5NEW$16/month
HubSpotFree tier includes CRM, email marketing, and contact management; paid tiers unlock sophisticated automation and additional tools.80.0NEW$20/month
KitFree plan supports up to 10,000 subscribers with unlimited emails and digital product sales functionality.77.5NEWFree (up to 10,000 subscribers)
DripAll-features-included pricing model with no feature tiers ensures every subscriber accesses complete automation and CRM functionality.75.0NEW£29/month
Mailtrap Email MarketingSpecialises in email delivery with 90 percent plus inbox placement rate through advanced reputation management.74.0NEWFree (limited volume)
Klaviyo specialises in e-commerce marketing with native Shopify integration and real-time customer data including purchase history and browsing behaviour. The platform delivers sophisticated automation for online businesses at an accessible price point.
Brevo offers email, SMS, and CRM functionality in a single platform with flexible pay-as-you-go pricing based on emails sent rather than contacts stored. This makes it ideal for businesses with large lists but occasional sending.
MailerLite combines a clean, intuitive drag-and-drop builder with landing page functionality and automation features. The platform offers a genuinely free plan and low-cost paid tiers, making it accessible for startups and small businesses.
ActiveCampaign balances user-friendly design with sophisticated automation capabilities and CRM functionality. The platform connects email marketing with broader sales and customer service tools to manage complete customer journeys.
GetResponse offers a straightforward pricing structure with unlimited emails, an intuitive drag-and-drop editor, and core automation features. The platform suits startups and small businesses seeking accessible marketing automation without complexity.
Omnisend specialises in omnichannel marketing with seamless email and SMS integration, particularly for Shopify and WooCommerce stores. The platform provides pre-built automation flows optimised for e-commerce conversion.
HubSpot combines email marketing with a comprehensive CRM, sales, and service platform. The free tier provides basic email marketing and CRM functionality, whilst paid tiers unlock advanced automation and multi-tool integration.
Kit, formerly ConvertKit, specialises in serving creators, bloggers, and digital product sellers. The platform offers unlimited email sending on the free plan and includes built-in functionality for selling digital products and subscriptions.
Drip specialises in behavioural automation for e-commerce businesses with an all-inclusive pricing model that includes all features at every tier. The platform excels at tracking customer behaviour and triggering sophisticated, rules-based automations.
Mailtrap Email Marketing prioritises email deliverability with tools designed to achieve high inbox placement rates. Originally a testing platform, Mailtrap now offers production email sending for high-volume senders and product companies.
MailerLite offers the best combination of ease of use and affordability, with a free plan supporting 1,000 subscribers and 12,000 sends monthly, plus landing pages included. Brevo and Kit also offer generous free tiers with more generous contact limits if you prefer SMS or creator features respectively.
Contact-based pricing charges based on list size regardless of sending frequency (e.g., Klaviyo), whilst send-based pricing charges per email sent (e.g., Brevo). Send-based is better for businesses with large, inactive lists; contact-based suits those sending frequently to smaller, engaged lists.
Klaviyo leads for Shopify with native real-time customer data integration. Omnisend offers excellent omnichannel email and SMS for both Shopify and WooCommerce. ActiveCampaign and HubSpot also integrate well with both platforms, though with less e-commerce specialisation.
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