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Drip

E-commerce marketing automation for direct-to-consumer brands

Drip is a marketing automation platform built for e-commerce and online stores. Focused on email marketing, SMS, and customer data platform capabilities optimised for revenue growth.

Pricing from£29/month
Best forE-commerce entrepreneurs, digital product creators, and direct-to-consumer brands focused on email revenue
Websitewww.drip.com

Strengths and trade-offs

  • E-commerce-focused features and integrations with Shopify, WooCommerce, and Stripe
  • Excellent customer segmentation and dynamic content personalisation
  • Smaller ecosystem compared to HubSpot or ActiveCampaign
  • Limited CRM and sales automation features outside email and SMS

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