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Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation solution.

Pricing fromCustom
Best forB2B sales and marketing alignment using Salesforce
Websitewww.salesforce.com

Strengths and trade-offs

  • Exceptional alignment between sales and marketing teams
  • Advanced B2B ROI reporting
  • High cost and complex setup process

Appears in

Alternatives to Pardot

HubSpot#1 in Top 10 Marketing Automation95.0
Marketo Engage#2 in Top 10 Marketing Automation92.7
Klaviyo#3 in Top 10 Marketing Automation90.3
ActiveCampaign#4 in Top 10 Marketing Automation88.0
Mailchimp#6 in Top 10 Marketing Automation83.3
Constant Contact#7 in Top 10 Marketing Automation81.0

Questions about Pardot

How much does Pardot cost?

Lister lists Pardot's pricing as: Custom.

Who is Pardot best for?

Pardot is best for B2B sales and marketing alignment using Salesforce.

Where does Pardot rank?

Pardot is ranked #5 in Top 10 Marketing Automation (Lister Score 85.7) and #10 in Top 10 Marketing Automation Platforms (Lister Score 74.0).

What are the best alternatives to Pardot?

The closest alternatives on Lister are HubSpot (#1 in Top 10 Marketing Automation), Marketo Engage (#2 in Top 10 Marketing Automation) and Klaviyo (#3 in Top 10 Marketing Automation).

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