Pardot

RANKED #5 · TOP 10 MARKETING AUTOMATIONLISTERSCORE 85.7

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation solution.

Pricing from	Custom
Best for	B2B sales and marketing alignment using Salesforce
Website	www.salesforce.com

Strengths and trade-offs

Exceptional alignment between sales and marketing teams
Advanced B2B ROI reporting

High cost and complex setup process

Appears in

SAAS

Top 10 Marketing Automation

1HubSpot95.02Marketo Engage92.73Klaviyo90.3RANKINGfull ranking →SAAS

Top 10 Marketing Automation Platforms

1HubSpot95.02ActiveCampaign92.73Salesforce Marketing Cloud90.3RANKINGfull ranking →

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