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Pardot alternatives

10 companies ranked alongside Pardot on Lister's rankings, compared on what each is best for, its starting price and its Lister Score.

FROM 2 RANKINGS · UPDATED
The closest alternatives to Pardot on Lister are HubSpot, ActiveCampaign and Marketo Engage, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
Pardot alternatives, compared
#ALTERNATIVEBEST FORSCOREFROMRANKED
1HubSpotAll in one inbound marketing and ease of use95.0$20/month#1 in Top 10 Marketing AutomationOn 2 of Pardot's rankings
2ActiveCampaignAdvanced automation and CRM needs92.7$29 per month#2 in Top 10 Marketing Automation PlatformsOn 2 of Pardot's rankings
3Marketo EngageB2B enterprise lead generation92.7Custom#2 in Top 10 Marketing AutomationOn 2 of Pardot's rankings
4KlaviyoE-commerce stores and Shopify merchants90.3Custom#3 in Top 10 Marketing AutomationOn 2 of Pardot's rankings
5MailchimpSmall businesses and beginners88.0$13 per month#4 in Top 10 Marketing Automation PlatformsOn 2 of Pardot's rankings
6Constant ContactEvent management and local businesses81.0$12 per month#7 in Top 10 Marketing AutomationOn 2 of Pardot's rankings
7Salesforce Marketing CloudLarge enterprises with complex data needs90.3Custom#3 in Top 10 Marketing Automation Platforms
8BrevoMulti-channel marketing on a budget81.0$25 per month#7 in Top 10 Marketing Automation Platforms
9DripE-commerce marketing automation for direct-to-consumer brandsE-commerce entrepreneurs, digital product creators, and direct-to-consumer brands focused on email revenue78.7£29/month#8 in Top 10 Marketing Automation
10GetresponseWebinars and sales funnels78.7$19 per month#8 in Top 10 Marketing Automation Platforms
FROM LISTER RANKINGS · UPDATED HOW WE RANK →

How to choose an alternative to Pardot

Start from what you need it for. Where each fits best, as Lister records it:

Closest to Pardot by the rankings they share: HubSpot (2 rankings), ActiveCampaign (2 rankings) and Marketo Engage (2 rankings).

Stated starting prices: HubSpot ($20/month), ActiveCampaign ($29 per month), Mailchimp ($13 per month), Constant Contact ($12 per month), Brevo ($25 per month), Drip (£29/month) and Getresponse ($19 per month).

Custom or quote-based pricing: Marketo Engage, Klaviyo and Salesforce Marketing Cloud.

Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.

Each alternative in brief

01

HubSpot

#1 in Top 10 Marketing Automation: HubSpot combines CRM, email marketing, lead management, and sales automation in one integrated platform. Known for an intuitive user interface, extensive app marketplace, and excellent free tier option.

From $20/monthBest for: All in one inbound marketing and ease of useFull profile
PROS
  • Extremely intuitive user interface
  • Seamless integration between CRM and marketing tools
CONS
  • Pricing can escalate rapidly as contact lists grow
95.0
02

ActiveCampaign

#2 in Top 10 Marketing Automation Platforms: A robust marketing automation and CRM platform focusing on customer experience automation.

From $29 per monthBest for: Advanced automation and CRM needsFull profile
PROS
  • Industry-leading automation capabilities
  • Robust built-in CRM and pipeline management
CONS
  • Steeper learning curve for complete beginners
92.7
03

Marketo Engage

#2 in Top 10 Marketing Automation: Marketo Engage (owned by Adobe) specialises in lead management, multi-channel campaign orchestration, and account-based marketing. Designed for complex B2B enterprises with sophisticated workflow needs.

Pricing: CustomBest for: B2B enterprise lead generationFull profile
PROS
  • Powerful lead scoring and nurturing tools
  • Robust account based marketing capabilities
CONS
  • Requires dedicated technical expertise to manage
92.7
04

Klaviyo

#3 in Top 10 Marketing Automation: Klaviyo specialises in email and SMS marketing automation with advanced segmentation and personalisation for online retailers. Deep integrations with Shopify, WooCommerce, and other e-commerce platforms enable seamless customer data flow.

Pricing: CustomBest for: E-commerce stores and Shopify merchantsFull profile
PROS
  • Incredible data integration with e-commerce platforms
  • Advanced predictive analytics and customer segmentation
CONS
  • Can become very expensive for large subscriber databases
90.3
05

Mailchimp

#4 in Top 10 Marketing Automation Platforms: A widely used email marketing and automation platform tailored for small businesses and creators.

From $13 per monthBest for: Small businesses and beginnersFull profile
PROS
  • Very user-friendly interface for beginners
  • Massive integration ecosystem with other software
CONS
  • Pricing can scale up steeply as your subscriber list grows
88.0
06

Constant Contact

#7 in Top 10 Marketing Automation: Constant Contact provides email marketing, automation, landing pages, and event management tools. Designed for small business owners with limited technical skills seeking straightforward campaigns.

From $12 per monthBest for: Event management and local businessesFull profile
PROS
  • Great event registration and management tools
  • Extensive collection of professional email templates
CONS
  • Advanced automation features are less flexible than competitors
81.0
07

Salesforce Marketing Cloud

#3 in Top 10 Marketing Automation Platforms: An enterprise grade digital marketing platform offering deep data integration and personalized customer journeys.

Pricing: CustomBest for: Large enterprises with complex data needsFull profile
PROS
  • Unmatched enterprise scalability
  • Deep integration with the broader Salesforce ecosystem
CONS
  • High cost and complex implementation process
90.3
08

Brevo

#7 in Top 10 Marketing Automation Platforms: Formerly known as Sendinblue, this platform offers email, SMS, WhatsApp, and live chat automation.

From $25 per monthBest for: Multi-channel marketing on a budgetFull profile
PROS
  • Unlimited contact storage on all paid plans
  • Includes SMS and WhatsApp marketing channels
CONS
  • Free plan daily sending limit is restricted to 300 emails
81.0
09

Drip

E-commerce marketing automation for direct-to-consumer brands

#8 in Top 10 Marketing Automation: Drip is a marketing automation platform built for e-commerce and online stores. Focused on email marketing, SMS, and customer data platform capabilities optimised for revenue growth.

From £29/monthBest for: E-commerce entrepreneurs, digital product creators, and direct-to-consumer brands focused on email revenueFull profile
PROS
  • E-commerce-focused features and integrations with Shopify, WooCommerce, and Stripe
  • Excellent customer segmentation and dynamic content personalisation
CONS
  • Smaller ecosystem compared to HubSpot or ActiveCampaign
  • Limited CRM and sales automation features outside email and SMS
78.7
10

Getresponse

#8 in Top 10 Marketing Automation Platforms: An online marketing software featuring email marketing, landing page creation, and conversion funnels.

From $19 per monthBest for: Webinars and sales funnelsFull profile
PROS
  • Built-in webinar hosting on higher tiers
  • Comprehensive conversion funnel builder
CONS
  • Interface can feel cluttered due to the large number of features
78.7