01
HubSpot
An all in one inbound marketing, sales, and service platform designed to scale with businesses of all sizes.
95.0
HubSpot is our top pick for growing businesses needing an all in one platform, while ActiveCampaign suits budget conscious teams prioritizing powerful email marketing. Salesforce Marketing Cloud is the best choice for large enterprises requiring complex, cross channel data integration and advanced customization capabilities.
RANKENTRYSCORETRENDFROM
2
ActiveCampaignActiveCampaign offers over 900 pre built automations combining email, social, and messaging.92.7NEW$29 per month
ActiveCampaignActiveCampaign offers over 900 pre built automations combining email, social, and messaging.92.7NEW$29 per month3
Salesforce Marketing CloudSalesforce acquired ExactTarget in 2013 to form the foundation of its Marketing Cloud.90.3NEWCustom
Salesforce Marketing CloudSalesforce acquired ExactTarget in 2013 to form the foundation of its Marketing Cloud.90.3NEWCustom4
MailchimpMailchimp began as a paid email service in 2001 before introducing a freemium model in 2009.88.0NEW$13 per month
MailchimpMailchimp began as a paid email service in 2001 before introducing a freemium model in 2009.88.0NEW$13 per month5
KlaviyoKlaviyo stands for co-founder Andrew Bialecki and co-founder Ed Hallen combining key data points.85.7NEWCustom
KlaviyoKlaviyo stands for co-founder Andrew Bialecki and co-founder Ed Hallen combining key data points.85.7NEWCustom6
Marketo EngageAdobe acquired Marketo in 2018 to strengthen its enterprise digital experience offerings.83.3NEWCustom
Marketo EngageAdobe acquired Marketo in 2018 to strengthen its enterprise digital experience offerings.83.3NEWCustom7
BrevoBrevo rebranded from Sendinblue in 2023 to reflect its broader CRM and messaging offerings.81.0NEW$25 per month
BrevoBrevo rebranded from Sendinblue in 2023 to reflect its broader CRM and messaging offerings.81.0NEW$25 per month8
GetresponseGetResponse was founded in Poland in 1998 and serves customers in over 160 countries.78.7NEW$19 per month
GetresponseGetResponse was founded in Poland in 1998 and serves customers in over 160 countries.78.7NEW$19 per month9
Constant ContactConstant Contact was established in 1995, making it one of the oldest surviving email marketing pioneers.76.3NEW$12 per month
Constant ContactConstant Contact was established in 1995, making it one of the oldest surviving email marketing pioneers.76.3NEW$12 per month10PardotPardot was acquired by Salesforce in 2013 before being rebranded under the Marketing Cloud umbrella.74.0NEWCustom
PardotPardot was acquired by Salesforce in 2013 before being rebranded under the Marketing Cloud umbrella.74.0NEWCustomCURATED · UPDATED REGULARLY
The ranking, in detail
02
ActiveCampaign
A robust marketing automation and CRM platform focusing on customer experience automation.
92.7
03
Salesforce Marketing Cloud
An enterprise grade digital marketing platform offering deep data integration and personalized customer journeys.
90.3
04
Mailchimp
A widely used email marketing and automation platform tailored for small businesses and creators.
88.0
05
Klaviyo
A dedicated marketing automation platform built specifically for ecommerce brands and online retailers.
85.7
06
Marketo Engage
An enterprise marketing automation software by Adobe tailored for B2B lead management and account based marketing.
83.3
07
Brevo
Formerly known as Sendinblue, this platform offers email, SMS, WhatsApp, and live chat automation.
81.0
08
Getresponse
An online marketing software featuring email marketing, landing page creation, and conversion funnels.
78.7
09
Constant Contact
A straightforward email marketing and digital marketing platform geared towards small businesses and non-profits.
76.3
10
Pardot
Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation solution.
74.0
Frequently asked questions
What is a marketing automation platform?
A marketing automation platform is software that automates repetitive marketing tasks such as email campaigns, social media posting, and lead scoring to nurture prospects more efficiently.
How much do marketing automation platforms cost?
Pricing varies widely from entry level plans starting around $12 to $25 per month for small businesses, up to custom enterprise pricing running into thousands of dollars monthly based on features and contact volume.
Are these platforms suitable for small businesses?
Yes, platforms like Mailchimp, ActiveCampaign, and HubSpot offer scaled pricing tiers and user friendly interfaces designed specifically for small businesses and startups.
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