01
Mailchimp
An all-in-one marketing platform known for its comprehensive feature set, ease of use, and extensive library of third-party integrations.
95.0
For most small businesses and creators, Mailchimp offers the most user-friendly ecosystem and extensive integrations. However, if advanced automation and superior deliverability on a budget are your main priorities, ActiveCampaign and MailerLite stand out as exceptional choices depending on your technical requirements and scaling needs.
RANKENTRYSCORETRENDFROM
1
MailchimpMailchimp started as a side project in 2001 before growing into one of the dominant names in email marketing.95.0NEW$13 per month
MailchimpMailchimp started as a side project in 2001 before growing into one of the dominant names in email marketing.95.0NEW$13 per month2
ActiveCampaignActiveCampaign provides over 800 pre-built automation recipes for complex marketing strategies.92.7NEW$29 per month
ActiveCampaignActiveCampaign provides over 800 pre-built automation recipes for complex marketing strategies.92.7NEW$29 per month3
MailerLiteMailerLite is well known for offering a fully-featured free tier for up to 1,000 subscribers.90.3NEW$10 per month
MailerLiteMailerLite is well known for offering a fully-featured free tier for up to 1,000 subscribers.90.3NEW$10 per month4
ConvertKitConvertKit transitioned its brand name to Kit to better reflect its broader platform offerings for creators.88.0NEW$15 per month
ConvertKitConvertKit transitioned its brand name to Kit to better reflect its broader platform offerings for creators.88.0NEW$15 per month5
BrevoBrevo prices its plans based on the volume of emails sent rather than the total number of contacts stored.85.7NEW$25 per month
BrevoBrevo prices its plans based on the volume of emails sent rather than the total number of contacts stored.85.7NEW$25 per month6
GetresponseGetResponse was founded in Poland in 1998 and now serves hundreds of thousands of global customers.83.3NEW$19 per month
GetresponseGetResponse was founded in Poland in 1998 and now serves hundreds of thousands of global customers.83.3NEW$19 per month7
AWeberAWeber has been operating since 1998, making it one of the oldest surviving email service providers.81.0NEW$15 per month
AWeberAWeber has been operating since 1998, making it one of the oldest surviving email service providers.81.0NEW$15 per month8
Constant ContactConstant Contact was acquired by a private equity firm in 2015 for over one billion dollars.78.7NEW$12 per month
Constant ContactConstant Contact was acquired by a private equity firm in 2015 for over one billion dollars.78.7NEW$12 per month10
Campaign MonitorCampaign Monitor was acquired by CM Group, which later rebranded as Marigold.74.0NEW$19 per month
Campaign MonitorCampaign Monitor was acquired by CM Group, which later rebranded as Marigold.74.0NEW$19 per monthLAST UPDATED 2026-07-20CURATED · UPDATED REGULARLY
The ranking, in detail
02
ActiveCampaign
A powerful customer experience automation platform offering advanced segmentation, CRM tools, and intricate email workflows.
92.7
03
MailerLite
A streamlined, modern email marketing tool focused on simplicity, clean design, and great value for money.
90.3
04
ConvertKit
An email marketing platform designed specifically for creators, bloggers, and online educators with a focus on text-based emails.
88.0
05
Brevo
Formerly known as Sendinblue, this platform offers email marketing alongside SMS, WhatsApp campaigns, and a built-in live chat.
85.7
06
Getresponse
A comprehensive online marketing software that includes email campaigns, built-in landing pages, webinars, and conversion funnels.
83.3
07
AWeber
One of the industry pioneers providing reliable email marketing solutions, autoresponders, and landing page creation.
81.0
08
Constant Contact
A well-established email marketing platform featuring robust event management tools and strong social media marketing features.
78.7
09
Klaviyo
A data-driven marketing automation platform built specifically for e-commerce brands with deep integration into stores like Shopify.
76.3
10
Campaign Monitor
An email marketing service focused on gorgeous template designs, easy customisation, and reliable customer journey tracking.
74.0
Frequently asked questions
What is an Email Service Provider?
An Email Service Provider is a software platform that allows businesses to manage contact lists, design email newsletters, and send automated messages to subscribers at scale.
How do I choose the best ESP for my needs?
You should consider your budget, the size of your contact list, your technical skill level, and whether you require advanced automation or specific integrations like e-commerce platforms.
Do ESPs offer free trials or free plans?
Many ESPs offer limited free tiers for small subscriber lists, while others provide short-term free trials with full access to test their paid features before committing.
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