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Salesforce Marketing Cloud

An enterprise grade digital marketing platform offering deep data integration and personalized customer journeys.

Pricing fromCustom
Best forLarge enterprises with complex data needs
Websitewww.salesforce.com

Company facts

HeadquartersSan Francisco, US

Facilities and features

  • Published pricing

What stands out

The AI tool automates customer communications across every channel at scale.

“Evolve how marketers work by harnessing AI to personalise and automate customer communications across every channel, at scale.”Salesforce Marketing Cloud, own website

Salesforce Marketing Cloud powers campaign generation and lead nurturing efficiently.

“It powers everything from lead nurturing to 24/7 customer support to campaign”Salesforce Marketing Cloud, own website

Strengths and trade-offs

  • Unmatched enterprise scalability
  • Deep integration with the broader Salesforce ecosystem
  • High cost and complex implementation process

Appears in

How Salesforce Marketing Cloud ranks

#10 in AI email marketing tools for enterprises

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 8.

“Evolve how marketers work by harnessing AI to personalise and automate customer communications across every channel, at scale.”Salesforce Marketing Cloud, own website
“SCIM user management Get Started Enterprise+ Maximise performance on the most comprehensive work OS”Salesforce Marketing Cloud, own website

Alternatives to Salesforce Marketing Cloud

HubSpot#1 in Top 10 Marketing Automation Platforms95.0
ActiveCampaign#2 in Top 10 Marketing Automation Platforms92.7
Mailchimp#4 in Top 10 Marketing Automation Platforms88.0
Klaviyo#5 in Top 10 Marketing Automation Platforms85.7
Marketo Engage#6 in Top 10 Marketing Automation Platforms83.3
Brevo#7 in Top 10 Marketing Automation Platforms81.0

Questions about Salesforce Marketing Cloud

How much does Salesforce Marketing Cloud cost?

Lister lists Salesforce Marketing Cloud's pricing as: Custom.

Who is Salesforce Marketing Cloud best for?

Salesforce Marketing Cloud is best for large enterprises with complex data needs.

Where does Salesforce Marketing Cloud rank?

Salesforce Marketing Cloud is ranked #3 in Top 10 Marketing Automation Platforms (Lister Score 90.3) and #10 in AI email marketing tools for enterprises (Lister Score 84.0).

What are the best alternatives to Salesforce Marketing Cloud?

The closest alternatives on Lister are HubSpot (#1 in Top 10 Marketing Automation Platforms), ActiveCampaign (#2 in Top 10 Marketing Automation Platforms) and Mailchimp (#4 in Top 10 Marketing Automation Platforms).

Where is Salesforce Marketing Cloud based?

Salesforce Marketing Cloud is headquartered in San Francisco, US.

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