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Looker Studio alternatives

10 companies ranked alongside Looker Studio on Lister's rankings, compared on what each is best for, its starting price and its Lister Score.

FROM 2 RANKINGS · UPDATED
The closest alternatives to Looker Studio on Lister are Tableau and Domo, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
Looker Studio alternatives, compared
#ALTERNATIVEBEST FORSCOREFROMRANKED
1TableauSee and understand your dataAdvanced enterprise data visualisation95.0$75 per user per month#1 in Top 10 Business Intelligence DashboardsOn 2 of Looker Studio's rankings
2DomoThe Business CloudCloud native business intelligence90.3Custom#3 in Top 10 Marketing IntelligenceOn 2 of Looker Studio's rankings
3Microsoft Power BITurn data into insights with Power BIMicrosoft-centric organisations92.7$10 per user/month#2 in Top 10 Business Intelligence Dashboards
4SupermetricsMove your marketing data anywhereData integration and reporting automation92.7€39 per month#2 in Top 10 Marketing Intelligence
5Qlik SenseLead with dataComplex associative data discovery88.0Custom#4 in Top 10 Business Intelligence Dashboards
6BrandwatchUnderstand and engage your consumersSocial listening and consumer research85.7Custom#5 in Top 10 Marketing Intelligence
7MixpanelThe product analytics solutionDigital product user behaviour tracking83.3Free#6 in Top 10 Marketing Intelligence
8SisenseInfuse analytics everywhereEmbedding analytics into products83.3Custom#6 in Top 10 Business Intelligence Dashboards
9C3 MetricsAttribution and marketing intelligenceCross channel attribution modeling81.0Custom#7 in Top 10 Marketing Intelligence
10Zoho AnalyticsModern self-service BI softwareSmall to medium businesses81.0$24 per month#7 in Top 10 Business Intelligence Dashboards
FROM LISTER RANKINGS · UPDATED HOW WE RANK →

How to choose an alternative to Looker Studio

Start from what you need it for. Where each fits best, as Lister records it:

Closest to Looker Studio by the rankings they share: Tableau (2 rankings) and Domo (2 rankings).

Free to start, by their stated pricing: Mixpanel.

Stated starting prices: Tableau ($75 per user per month), Microsoft Power BI ($10 per user/month), Supermetrics (€39 per month) and Zoho Analytics ($24 per month).

Custom or quote-based pricing: Domo, Qlik Sense, Brandwatch, Sisense and C3 Metrics.

Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.

Each alternative in brief

01

Tableau

See and understand your data

#1 in Top 10 Business Intelligence Dashboards: A powerful and industry-standard visual analytics platform that helps people see and understand data.

From $75 per user per monthBest for: Advanced enterprise data visualisationFull profile
PROS
  • Exceptional data visualisation capabilities
  • Handles massive datasets with ease
CONS
  • Steep learning curve for beginners
  • Can become expensive at scale
95.0
02

Domo

The Business Cloud

#3 in Top 10 Marketing Intelligence: A cloud based business intelligence platform offering modern BI, data integration, and custom application creation.

Pricing: CustomBest for: Cloud native business intelligenceFull profile
PROS
  • Strong cloud native architecture
  • Real time data updates and alerts
CONS
  • High cost for smaller businesses
  • Complex implementation process
90.3
03

Microsoft Power BI

Turn data into insights with Power BI

#2 in Top 10 Business Intelligence Dashboards: A business analytics service by Microsoft that provides interactive visualisations and business intelligence capabilities.

From $10 per user/monthBest for: Microsoft-centric organisationsFull profile
PROS
  • Affordable pricing tiers
  • Deep integration with Microsoft 365
CONS
  • Complex data models can slow performance
  • Report sharing requires paid licenses for all viewers
92.7
04

Supermetrics

Move your marketing data anywhere

#2 in Top 10 Marketing Intelligence: A data pipeline tool that pulls marketing metrics from various platforms into spreadsheets, data warehouses, and BI tools.

From €39 per monthBest for: Data integration and reporting automationFull profile
PROS
  • Saves hours of manual reporting
  • Easy integration with Google Sheets and Excel
CONS
  • Pricing scales quickly with multiple destinations
  • Relies heavily on destination tool capabilities
92.7
05

Qlik Sense

Lead with data

#4 in Top 10 Business Intelligence Dashboards: An active intelligence platform that runs on a unique associative analytics engine for deep exploration.

Pricing: CustomBest for: Complex associative data discoveryFull profile
PROS
  • Unique associative data model
  • Strong automated AI insights
CONS
  • Resource intensive setup
  • High cost for enterprise deployment
88.0
06

Brandwatch

Understand and engage your consumers

#5 in Top 10 Marketing Intelligence: A digital consumer intelligence suite helping brands understand consumer sentiment and industry trends online.

Pricing: CustomBest for: Social listening and consumer researchFull profile
PROS
  • Industry leading social listening tools
  • Advanced AI powered sentiment analysis
CONS
  • High subscription cost
  • Interface can feel overwhelming
85.7
07

Mixpanel

The product analytics solution

#6 in Top 10 Marketing Intelligence: Product analytics software that helps companies track user behaviour and engagement across web and mobile apps.

FreeBest for: Digital product user behaviour trackingFull profile
PROS
  • Fast query speeds for event data
  • Generous free tier for startups
CONS
  • Requires careful event tracking setup
  • Less focused on traditional marketing channels
83.3
08

Sisense

Infuse analytics everywhere

#6 in Top 10 Business Intelligence Dashboards: An embedded analytics platform that infuses analytics everywhere through AI-driven insights and flexible dashboards.

Pricing: CustomBest for: Embedding analytics into productsFull profile
PROS
  • Great for embedded analytics
  • Handles large volumes of disparate data
CONS
  • Can require dedicated IT resources
  • Custom styling requires coding knowledge
83.3
09

C3 Metrics

Attribution and marketing intelligence

#7 in Top 10 Marketing Intelligence: An attribution platform providing unified marketing intelligence to measure multi channel campaign performance.

Pricing: CustomBest for: Cross channel attribution modelingFull profile
PROS
  • Precise multi touch attribution data
  • Improves media spend efficiency
CONS
  • Requires significant setup and onboarding
  • Pricing is out of reach for SMEs
81.0
10

Zoho Analytics

Modern self-service BI software

#7 in Top 10 Business Intelligence Dashboards: Self-service business intelligence and analytics software that allows you to create visual reports quickly.

From $24 per monthBest for: Small to medium businessesFull profile
PROS
  • Cost-effective for smaller teams
  • Seamless integration with other Zoho apps
CONS
  • Interface can feel cluttered
  • Advanced features require higher tiers
81.0