The closest alternatives to Looker Studio on Lister are Tableau and Domo, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Looker Studio
Start from what you need it for. Where each fits best, as Lister records it:
Closest to Looker Studio by the rankings they share: Tableau (2 rankings) and Domo (2 rankings).
Free to start, by their stated pricing: Mixpanel.
Stated starting prices: Tableau ($75 per user per month), Microsoft Power BI ($10 per user/month), Supermetrics (€39 per month) and Zoho Analytics ($24 per month).
Custom or quote-based pricing: Domo, Qlik Sense, Brandwatch, Sisense and C3 Metrics.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01

See and understand your data
#1 in Top 10 Business Intelligence Dashboards: A powerful and industry-standard visual analytics platform that helps people see and understand data.
PROS- Exceptional data visualisation capabilities
- Handles massive datasets with ease
CONS- Steep learning curve for beginners
- Can become expensive at scale
95.0
02

The Business Cloud
#3 in Top 10 Marketing Intelligence: A cloud based business intelligence platform offering modern BI, data integration, and custom application creation.
PROS- Strong cloud native architecture
- Real time data updates and alerts
CONS- High cost for smaller businesses
- Complex implementation process
90.3
03

Turn data into insights with Power BI
#2 in Top 10 Business Intelligence Dashboards: A business analytics service by Microsoft that provides interactive visualisations and business intelligence capabilities.
PROS- Affordable pricing tiers
- Deep integration with Microsoft 365
CONS- Complex data models can slow performance
- Report sharing requires paid licenses for all viewers
92.7
04

Move your marketing data anywhere
#2 in Top 10 Marketing Intelligence: A data pipeline tool that pulls marketing metrics from various platforms into spreadsheets, data warehouses, and BI tools.
PROS- Saves hours of manual reporting
- Easy integration with Google Sheets and Excel
CONS- Pricing scales quickly with multiple destinations
- Relies heavily on destination tool capabilities
92.7
05

Lead with data
#4 in Top 10 Business Intelligence Dashboards: An active intelligence platform that runs on a unique associative analytics engine for deep exploration.
PROS- Unique associative data model
- Strong automated AI insights
CONS- Resource intensive setup
- High cost for enterprise deployment
88.0
06

Understand and engage your consumers
#5 in Top 10 Marketing Intelligence: A digital consumer intelligence suite helping brands understand consumer sentiment and industry trends online.
PROS- Industry leading social listening tools
- Advanced AI powered sentiment analysis
CONS- High subscription cost
- Interface can feel overwhelming
85.7
07

The product analytics solution
#6 in Top 10 Marketing Intelligence: Product analytics software that helps companies track user behaviour and engagement across web and mobile apps.
PROS- Fast query speeds for event data
- Generous free tier for startups
CONS- Requires careful event tracking setup
- Less focused on traditional marketing channels
83.3
08

Infuse analytics everywhere
#6 in Top 10 Business Intelligence Dashboards: An embedded analytics platform that infuses analytics everywhere through AI-driven insights and flexible dashboards.
PROS- Great for embedded analytics
- Handles large volumes of disparate data
CONS- Can require dedicated IT resources
- Custom styling requires coding knowledge
83.3
09

Attribution and marketing intelligence
#7 in Top 10 Marketing Intelligence: An attribution platform providing unified marketing intelligence to measure multi channel campaign performance.
PROS- Precise multi touch attribution data
- Improves media spend efficiency
CONS- Requires significant setup and onboarding
- Pricing is out of reach for SMEs
81.0
10

Modern self-service BI software
#7 in Top 10 Business Intelligence Dashboards: Self-service business intelligence and analytics software that allows you to create visual reports quickly.
PROS- Cost-effective for smaller teams
- Seamless integration with other Zoho apps
CONS- Interface can feel cluttered
- Advanced features require higher tiers
81.0