Product analytics software that helps companies track user behaviour and engagement across web and mobile apps.
| Pricing from | Free |
| Best for | Digital product user behaviour tracking |
| Website | mixpanel.com |
Company facts
| Social profiles | LinkedIn, X, Instagram, YouTube |
Facilities and features
- Published pricing
- Self-serve sign-up
- Integrations
What stands out
Mixpanel offers lightning-speed queries powered by its proprietary database Arb.
“With lightning-speed queries powered by our proprietary database Arb, you can spot critical behavioral trends and patterns in seconds. Contextual AI”Mixpanel, own website
The AI tool provides Context Engine and Verified Mode to ensure accurate insights.
“Context Engine and Verified Mode ensure all your insights are accurate. Ask a follow-up… Mixpanel AI”Mixpanel, own website
Strengths and trade-offs
- Fast query speeds for event data
- Generous free tier for startups
- Requires careful event tracking setup
- Less focused on traditional marketing channels
Appears in
AI product analytics tools for startups
1
Pendo94.02
ClarityQ92.03
Sourcetable92.0RANKINGfull ranking →AIVERIFIEDAI marketing analytics tools that integrate with HubSpot
1
Abmatic AI92.02
Seventh Sense88.03
Certain86.0RANKINGfull ranking →AIVERIFIEDAI marketing analytics tools with a free plan
1
Toffu92.02
Adsroid90.03
Markifact90.0RANKINGfull ranking →AIVERIFIEDAI product analytics tools with a free trial
1
Wren AI98.02
Veezoo94.03
Actable AI92.0RANKINGfull ranking →SOFTWAREVERIFIEDProduct analytics software for startups
1
DataFast98.02
AFS Analytics94.03
Browsee94.0RANKINGfull ranking →AIVERIFIEDBest AI product analytics tools
1
FireAI100.02
Countly94.03Veezoo94.0RANKINGfull ranking →SAASTop 10 Marketing Intelligence
1
Tableau95.02
Supermetrics92.73
Domo90.3RANKINGfull ranking →SAASTop 10 Web Analytics Platforms
1
Google Analytics95.02
Adobe Analytics92.73
Matomo90.3RANKINGfull ranking →SAASTop 10 Web Analytics Tools
1
Google Analytics 495.02
Mixpanel92.73
Hotjar90.3RANKINGfull ranking →SAASTop 10 Website Analytics Tools
1Google Analytics 495.02Adobe Analytics92.73Hotjar90.3RANKINGfull ranking →How Mixpanel ranks
#10 in AI marketing analytics tools that integrate with HubSpot
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 8.
“Complete your stack with AI-powered product intelligence. Book a Demo Get Started Free”Mixpanel, own website
“We connect with your existing analytics and ad tracking implementation and make them work better with a 5-minute integration. We integrate with: • Google Analytics • Hubspot • Facebook • Pinterest • And much more...”Mixpanel, own website
#8 in AI marketing analytics tools with a free plan
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 8.
“Complete your stack with AI-powered product intelligence. Book a Demo Get Started Free”Mixpanel, own website
“Analytics Session Replay Heatmaps Experiments Feature Flags Free Free forever Explore product intelligence for free.”Mixpanel, own website
#10 in AI product analytics tools for startups
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 8.
“Complete your stack with AI-powered product intelligence. Book a Demo Get Started Free”Mixpanel, own website
“Early-stage companies that were founded less than 5 years ago, with up to $8M in total funding, and haven't redeemed any other offers receive their first year free on the Startup Plan.”Mixpanel, own website
#8 in AI product analytics tools with a free trial
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 8.
“Complete your stack with AI-powered product intelligence. Book a Demo Get Started Free”Mixpanel, own website
“Explore product intelligence for free. No credit card required.”Mixpanel, own website
#9 in Best AI product analytics tools
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 8.
“Complete your stack with AI-powered product intelligence. Book a Demo Get Started Free”Mixpanel, own website
#8 in Product analytics software for startups
How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 12.
“Get the benchmark report → Mixpanel Copy wordmark as SVG Brand guidelines Platform Product Product Analytics Measure & optimize products Web Analytics Track & improve website performance Mobile Analytics Analyze & refine mobile apps Experiments & Feature Flagging Validate every release Metric Trees”Mixpanel, own website
“Early-stage companies that were founded less than 5 years ago, with up to $8M in total funding, and haven't redeemed any other offers receive their first year free on the Startup Plan.”Mixpanel, own website
Alternatives to Mixpanel
| Google Analytics 4 Industry-leading free web analytics platform with AI-powered insights | #1 in Top 10 Web Analytics Tools | 95.0 |
| Hotjar Understand how your users behave | #3 in Top 10 Web Analytics Tools | 90.3 |
 AmplitudeUnderstand user behaviour to grow your product | #4 in Top 10 Web Analytics Tools | 88.0 |
| Matomo Ethical web analytics with 100 percent data ownership | #5 in Top 10 Web Analytics Tools | 85.7 |
 ClickyReal time web analytics you can trust | #6 in Top 10 Web Analytics Tools | 83.3 |
 KissmetricsCustomer analytics for marketing and product teams | #7 in Top 10 Web Analytics Tools | 81.0 |
Questions about Mixpanel
How much does Mixpanel cost?
Lister lists Mixpanel's pricing as: Free.
Is Mixpanel free?
Yes. Its pricing reads: Free.
Who is Mixpanel best for?
Mixpanel is best for digital product user behaviour tracking.
Where does Mixpanel rank?
Mixpanel is ranked #2 in Top 10 Web Analytics Tools (Lister Score 92.7), #4 in Top 10 Web Analytics Platforms (Lister Score 88.0), #5 in Top 10 Website Analytics Tools (Lister Score 85.7), #6 in Top 10 Marketing Intelligence (Lister Score 83.3), #8 in AI marketing analytics tools with a free plan (Lister Score 84.0), #8 in AI product analytics tools with a free trial (Lister Score 84.0), #8 in Product analytics software for startups (Lister Score 88.0), #9 in Best AI product analytics tools (Lister Score 84.0), #10 in AI product analytics tools for startups (Lister Score 84.0) and #10 in AI marketing analytics tools that integrate with HubSpot (Lister Score 84.0).
What are the best alternatives to Mixpanel?
The closest alternatives on Lister are Google Analytics 4 (#1 in Top 10 Web Analytics Tools), Hotjar (#3 in Top 10 Web Analytics Tools) and Amplitude (#4 in Top 10 Web Analytics Tools).
Is this your company?
Claim Mixpanel to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.