Matomo (formerly Piwik) offers businesses full data ownership through self-hosting or cloud deployment. GDPR compliant with no third-party sharing and includes core analytics features comparable to Google Analytics.
| Pricing from | Free (self-hosted) |
| Best for | Organisations prioritising data privacy and regulatory compliance |
| Website | matomo.org/ |
Strengths and trade-offs
- Complete data ownership with self-hosting option
- Full GDPR and privacy regulation compliance
- Self-hosting requires technical expertise
- Smaller ecosystem of third-party integrations
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