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Matomo

Ethical web analytics with 100 percent data ownership

RANKED #3 · TOP 10 WEB ANALYTICS PLATFORMSLISTERSCORE 90.3

A privacy focused web analytics platform that gives full control over data, available as a cloud hosted service or on premise installation.

Pricing from	USD 19 per month
Best for	Privacy conscious organisations
Website	matomo.org

Company facts

Social profiles

LinkedIn, X, Facebook, YouTube, GitHub

Facilities and features

Published pricing
Free trial
Integrations
GDPR

What stands out

The product provides unsampled data for accurate insights.

“Unsampled data”Matomo, own website

Matomo offers full data ownership with cloud or on-premise hosting.

“Host Matomo on-premise or in the cloud with full ownership,”Matomo, own website

Strengths and trade-offs

Full compliance with GDPR and HIPAA
No data sampling even on large traffic

Paid features can add up quickly
Self hosting requires server maintenance

Appears in

SOFTWAREVERIFIED

How Matomo ranks

#5 in Best marketing attribution software

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Explore › Multi attribution Accurately estimate any marketing channel and make smarter decisions when determining advertising spend.”Matomo, own website

#5 in Enterprise product analytics software

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.”Matomo, own website

“Trusted by 1M+ organisations worldwide, from enterprises to public sector leader .”Matomo, own website

#8 in Product analytics software with a free plan

How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.”Matomo, own website

“Start a 21-day free Cloud trial, or self-host forever for free.”Matomo, own website

Alternatives to Matomo

Google Analytics The market leader in digital measurement	#1 in Top 10 Web Analytics Platforms	95.0
Adobe Analytics Enterprise intelligence for complex data needs	#2 in Top 10 Web Analytics Platforms	92.7
Mixpanel The product analytics solution	#4 in Top 10 Web Analytics Platforms	88.0
Amplitude Understand user behaviour to grow your product	#5 in Top 10 Web Analytics Platforms	85.7
Plausible Analytics Simple, privacy friendly website analytics	#6 in Top 10 Web Analytics Platforms	83.3
Fathom Analytics Privacy focused analytics without the noise	#7 in Top 10 Web Analytics Platforms	81.0

Questions about Matomo

How much does Matomo cost?

Lister lists Matomo's pricing as: USD 19 per month.

Who is Matomo best for?

Matomo is best for privacy conscious organisations.

Where does Matomo rank?

Matomo is ranked #3 in Top 10 Web Analytics Platforms (Lister Score 90.3), #4 in Top 10 Website Analytics Tools (Lister Score 88.0), #5 in Best marketing attribution software (Lister Score 94.0), #5 in Enterprise product analytics software (Lister Score 94.0), #5 in Top 10 Web Analytics Tools (Lister Score 85.7) and #8 in Product analytics software with a free plan (Lister Score 94.0).

What are the best alternatives to Matomo?

The closest alternatives on Lister are Google Analytics (#1 in Top 10 Web Analytics Platforms), Adobe Analytics (#2 in Top 10 Web Analytics Platforms) and Mixpanel (#4 in Top 10 Web Analytics Platforms).

Is this your company?

Claim Matomo to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.