Improvado is an AI-powered marketing intelligence platform that connects, analyses, creates and optimises data. It serves as a central operating system for marketing teams to automate reporting and gain insights.
| Best for | marketing teams at large enterprises and agencies |
| Website | improvado.io |
Company facts
| Headquarters | San Diego, US |
| Social profiles | LinkedIn, X, Facebook, YouTube, Crunchbase |
| Brand colour | #6d28d9 |
Facilities and features
- Published pricing
- Integrations
- SOC 2
- GDPR
What stands out
The AI tool integrates complex revenue data across more than 1,350 sources.
“Its platform integrates, simplifies, governs, and attributes complex revenue data across 1,350+ sources, providing a unified and clear view of marketing ROI and performance.”Improvado, own website
Improvado accelerates decisions with an always-on AI analytics assistant.
“AI Agent Accelerate decisions with an always-on AI analytics assistant.”Improvado, own website
Strengths and trade-offs
- The AI tool automates data integration from over 1,400 sources.
- The AI tool accelerates decisions with an always-on analytics assistant.
Appears in
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Semrush92.03
CausalFunnel90.0RANKINGfull ranking →AIVERIFIEDBest AI marketing analytics tools
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Agentcy92.02
Toffu92.03
Improvado90.0RANKINGfull ranking →How Improvado ranks
#4 in AI marketing analytics tools for ecommerce
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 12.
“Improvado is an AI-powered marketing intelligence and analytics platform designed for large enterprises and agencies.”Improvado, own website
“Role CMOs / VPs Marketing Marketing managers Analytics / Ops Industry eCommerce Retail CPG Food & Bev Healthcare Entertainment Gaming Education Agency Other CMO / VP Marketing · eCommerce Change”Improvado, own website
#3 in Best AI marketing analytics tools
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 12.
“Improvado is an AI-powered marketing intelligence and analytics platform designed for large enterprises and agencies.”Improvado, own website
Alternatives to Improvado
| Agentcy Real insights, not raw data. | #1 in Best AI marketing analytics tools | 92.0 |
| Toffu Your AI marketing teammate and automation platform | #2 in Best AI marketing analytics tools | 92.0 |
 MarkifactOne platform with three ways to run marketing work. | #4 in Best AI marketing analytics tools | 90.0 |
 Pecan AIAsk a question. Get a prediction. Act with confidence. | #5 in Best AI marketing analytics tools | 90.0 |
 CreatiVaultEmpowering global marketing with instant creative intelligence | #6 in Best AI marketing analytics tools | 88.0 |
 Dicer.aiOptimizing $1B+ in ad spend | #7 in Best AI marketing analytics tools | 86.0 |
Questions about Improvado
Who is Improvado best for?
Improvado is best for marketing teams at large enterprises and agencies.
Where does Improvado rank?
Improvado is ranked #3 in Best AI marketing analytics tools (Lister Score 90.0), #4 in AI marketing analytics tools for ecommerce (Lister Score 90.0) and #6 in AI marketing analytics tools that integrate with HubSpot (Lister Score 86.0).
What are the best alternatives to Improvado?
The closest alternatives on Lister are Agentcy (#1 in Best AI marketing analytics tools), Toffu (#2 in Best AI marketing analytics tools) and Markifact (#4 in Best AI marketing analytics tools).
Where is Improvado based?
Improvado is headquartered in San Diego, US.
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