Hotjar combines quantitative analytics with qualitative user feedback through heatmaps, session recordings, and surveys. Helps teams understand not just what users do, but why they do it.
| Pricing from | £39/month |
| Best for | UX teams and conversion rate optimisation specialists |
| Website | www.hotjar.com/ |
Strengths and trade-offs
- Intuitive heatmaps and session replay tools
- Combines quantitative and qualitative insights
- Limited advanced segmentation on lower plans
- Can impact site performance with recordings enabled
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