QualtricsPowers experience management for 13,000+ global companies including 99% of Fortune 10095.0NEWCustom
SurveySparrowTrusted by over 10,000 businesses across 150+ countries with industry-leading mobile response rates92.7NEW£39 per month
TypeformProcesses over 100 million responses annually with completion rates 40% higher than traditional surveys90.3NEW£25 per month
HotjarTracks and analyses user behaviour for over 1.5 million websites with 400 billion+ recorded sessions85.7NEW$32/month
Lucid GroupProvides access to over 30 million verified consumer respondents across 190+ countries83.3NEWCustom
Qualia ResearchDesigned specifically for qualitative researchers with AI-assisted transcription and thematic analysis81.0NEW£30/month
MedalliaEmployed by over 500 large organisations including 40% of the Fortune 100 across multiple industries78.7NEWCustom
ConfirmitSpecialises in sophisticated survey design and supports complex feedback programmes for data-driven enterprises76.3NEWCustom
GetFeedbackNative Salesforce integration processes millions of feedback responses within CRM workflows74.0NEWCustom
Qualtrics is the leading XM (Experience Management) platform, enabling organisations to collect, analyse and act on customer, employee and brand feedback across all touchpoints with advanced AI and automation.
SurveySparrow provides an intuitive survey builder with mobile-optimised templates, real-time collaboration, and advanced reporting designed for modern researchers and marketers.
Typeform specialises in creating engaging, conversational forms and surveys that deliver superior user experience and completion rates through interactive one-question-at-a-time design.
SurveyMonkey offers comprehensive survey tools combining ease of use with robust analytics, sample access, and integrations for businesses of all sizes conducting market research and feedback collection.
Hotjar combines heatmaps, session recordings, feedback widgets and surveys to help businesses visualise user behaviour and gather qualitative insights directly from website visitors.
Lucid operates a large consumer panel and programmatic survey exchange enabling researchers to access verified respondents and conduct market research efficiently at scale.
Qualia Research specialises in qualitative research management, offering tools for interview and focus group transcription, coding and thematic analysis with collaborative features.
Medallia captures, analyses and acts on customer and employee feedback across channels using AI to identify trends, sentiment and drivers of experience improvement.
Confirmit provides customer experience and market research software with advanced analytics, multi-channel feedback collection and sophisticated survey design capabilities.
GetFeedback captures real-time customer feedback integrated with Salesforce CRM, enabling businesses to close feedback loops and drive customer experience improvements.
Survey tools focus on data collection through questionnaires, whilst market research platforms offer end-to-end solutions including sample access, advanced analytics, reporting and integration with business systems. Platforms like Qualtrics and SurveyMonkey combine both, whereas Typeform excels purely as a survey tool.
Quantitative tools (SurveyMonkey, Surveys.io) analyse numerical data from large samples for statistical insights. Qualitative tools (Qualia Research) focus on understanding reasons and motivations through interviews and focus groups. Many organisations use both: quantitative for breadth and qualitative for depth.
Affordable platforms start at £25-35 per month for small teams. Mid-market solutions typically cost £200-500 monthly. Enterprise platforms like Qualtrics and Medallia require custom quotes, often ranging from thousands to six-figures annually depending on scale and features.
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