01
SurveyMonkey
The world's most popular survey tool
A globally recognized survey platform offering intuitive questionnaire building, robust analytics, and a massive audience panel for market research.
95.0
Qualtrics is the top choice for enterprise-grade research and advanced analytics due to its powerful statistical engine. Meanwhile, SurveyMonkey remains the leading option for quick, general-purpose surveys with its intuitive interface. Typeform suits users seeking high-engagement, conversational forms that boost response rates through visually appealing layouts.
RANKENTRYSCORETRENDFROM
1
SurveyMonkeySurveyMonkey was launched in 1999 and processes millions of survey responses every day.95.0NEW$25 per month
2
QualtricsQualtrics was acquired by SAP in 2019 before being taken private again by Silver Lake in 2023.92.7NEWCustom
3
TypeformTypeform was founded in Barcelona in 2012 by Joaquin Lecha and Robert Munoz.90.3NEW$25 per month
4
Google FormsGoogle Forms was originally released as part of Google Docs in 2008 before becoming a standalone app.88.0NEWFree
5
JotformJotform was founded in 2006 and serves over 20 million registered users worldwide.85.7NEW$34 per month
6
Microsoft FormsMicrosoft Forms was first made available to Office 365 Education preview users in 2016.83.3NEWFree
7
SurveySparrowSurveySparrow was founded in 2017 and is headquartered in California with an engineering hub in India.81.0NEW$19 per month
8
HotjarHotjar was founded in Malta in 2014 and operates as a fully remote company.78.7NEW$32 per month
9
Zoho SurveyZoho Corporation has over 100 million users worldwide across its suite of applications.76.3NEW£18 per month
10
AlchemerAlchemer rebranded from SurveyGizmo in 2020 to better reflect its shift towards enterprise workflows.74.0NEW£45 per month
CURATED · UPDATED REGULARLY
The ranking, in detail
02
Qualtrics
The enterprise data collection standard
An enterprise-grade experience management platform designed for complex academic research, advanced data analytics, and large organizations.
92.7
03
Typeform
People-friendly forms and surveys
A stylish survey and form builder focused on human-like, conversational interactions to maximize completion rates.
90.3
04
Google Forms
Simple surveys for everyone
A completely free, straightforward survey tool integrated seamlessly into the Google Workspace ecosystem for basic data gathering.
88.0
05
Jotform
Powerful forms made easy
A versatile online form builder that excels at collecting payments, managing workflows, and designing detailed surveys.
85.7
06
Microsoft Forms
Easy quizzes and surveys for Microsoft users
An intuitive quiz and survey application built into Microsoft 365, ideal for corporate feedback and educational assessments.
83.3
07
SurveySparrow
Next-generation experience management platform
An omni-channel experience platform that transforms traditional surveys into chat-like, conversational questionnaires.
81.0
08
Hotjar
Understand how your users behave
A behaviour analytics tool that combines traditional feedback widgets with heatmaps and session recordings.
78.7
09
Zoho Survey
Create powerful surveys in minutes
An online survey tool that integrates smoothly with the broader Zoho suite of business software and CRM tools.
76.3
10
Alchemer
Turn feedback into action
Formerly known as SurveyGizmo, this platform offers flexible, highly customizable data collection for businesses and researchers.
74.0
Frequently asked questions
Which survey tool is best for market research?
Qualtrics is widely considered the best for enterprise-level market research due to its advanced statistical engines and panels, while SurveyMonkey is ideal for general, mid-market research needs.
Are there any truly free survey tools?
Yes, Google Forms and Microsoft Forms are entirely free to use without artificial limits on the number of surveys or responses you can collect.
How can I improve survey response rates?
Using conversational, one-question-at-a-time platforms like Typeform or SurveySparrow often significantly boosts completion rates compared to long, traditional static forms.
Related rankings
More SaaS rankings to compare.
SAASVERIFIED
WiseStamp96.02
Exclaimer95.03
CodeTwo Email Signatures92.0RANKINGfull ranking →SAASVERIFIED
HubSpot CRM68.22Zoho CRM62.93
monday Sales CRM55.6RANKINGfull ranking →SAASVERIFIED
Adobe Sign82.02
DocuSign69.33
HelloSign66.1RANKINGfull ranking →SAASVERIFIED
Apple Passwords75.72
Bitwarden72.63
1Password69.9RANKINGfull ranking →SAASVERIFIED
HostGator75.42
Bluehost74.63
DreamHost74.6RANKINGfull ranking →SAASVERIFIED
QuickBooks Online95.02
Xero92.53
FreshBooks90.0RANKINGfull ranking →