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Qualtrics

The enterprise data collection standard

RANKED #1 · TOP 10 CUSTOMER FEEDBACK PLATFORMSLISTERSCORE 95.0

An enterprise-grade experience management platform designed for complex academic research, advanced data analytics, and large organizations.

Pricing from	Custom
Best for	Enterprise research and complex data analysis
Website	www.qualtrics.com

Company facts

Founded	2002
Headquarters	Provo
Social profiles	LinkedIn, X, Facebook, Instagram, YouTube

Facilities and features

Published pricing

What stands out

Qualtrics allows you to pressure-test decisions against every outcome before consequences occur.

“Pressure-test a decision against every outcome you own, before a single person lives the consequence. Prediction”Qualtrics, own website

The product unifies all research in one intelligent platform to deliver trusted insights quickly.

“Qualtrics unifies all your research in one intelligent platform that delivers trusted insights before opportunities pass. Learn more”Qualtrics, own website

Strengths and trade-offs

Extremely powerful statistical and text analytics
Highly customizable survey logic and branding

Steep learning curve for non-technical users
Pricing is very high for smaller businesses

Appears in

SOFTWAREVERIFIED

How Qualtrics ranks

#8 in Enterprise usability testing software

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 8.

“Synthetic audiences based on research-grade LLMs validate strategies in hours—test direction, messaging, and creative before launch.”Qualtrics, own website

“Enterprises, governments and healthcare run their most sensitive experience programs on Qualtrics. Pause Video Play Video Introducing XM Data & AI Shape what”Qualtrics, own website

#10 in Enterprise user research software

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 8.

“Qualtrics unifies all your research in one intelligent platform that delivers trusted insights before opportunities pass.”Qualtrics, own website

“Enterprises, governments and healthcare run their most sensitive experience programs on Qualtrics. Pause Video Play Video Introducing XM Data & AI Shape what”Qualtrics, own website

Alternatives to Qualtrics

SurveyMonkey The world's most popular survey tool	#2 in Top 10 Customer Feedback Platforms	92.7
Typeform People-friendly forms and surveys	#3 in Top 10 Customer Feedback Platforms	90.3
Zendesk Complete customer service solution	#4 in Top 10 Customer Feedback Platforms	88.0
Jotform Powerful forms made easy	#5 in Top 10 Customer Feedback Platforms	85.7
Alchemer Turn feedback into action	#6 in Top 10 Customer Feedback Platforms	83.3
GetFeedback Real-time feedback at the moment of experience	#7 in Top 10 Customer Feedback Platforms	81.0

Questions about Qualtrics

How much does Qualtrics cost?

Lister lists Qualtrics's pricing as: Custom.

Who is Qualtrics best for?

Qualtrics is best for enterprise research and complex data analysis.

Where does Qualtrics rank?

Qualtrics is ranked #1 in Top 10 Customer Feedback Platforms (Lister Score 95.0), #1 in Top 10 Customer Feedback Tools (Lister Score 95.0), #1 in Top 10 Market Research Platforms (Lister Score 95.0), #1 in Top 10 Survey and Feedback Tools (Lister Score 95.0), #2 in Top 10 Survey Tools (Lister Score 92.7), #3 in Top 10 NPS & Sentiment Analysis Tools (Lister Score 90.3), #5 in Top 10 Feedback Management Software (Lister Score 85.7), #8 in Enterprise usability testing software (Lister Score 84.0), #8 in Top 10 Competitor Analysis Tools (Lister Score 78.7), #10 in Enterprise user research software (Lister Score 84.0) and #10 in Top 10 Review Management Platforms (Lister Score 74.0).

What are the best alternatives to Qualtrics?

The closest alternatives on Lister are SurveyMonkey (#2 in Top 10 Customer Feedback Platforms), Typeform (#3 in Top 10 Customer Feedback Platforms) and Zendesk (#4 in Top 10 Customer Feedback Platforms).

Where is Qualtrics based?

Qualtrics is headquartered in Provo, and was founded in 2002.

Is this your company?

Claim Qualtrics to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.