Qualtrics and SurveyMonkey lead the market. Qualtrics suits large enterprises needing sophisticated research capabilities and AI-driven insights, whilst SurveyMonkey works best for small to mid-market companies seeking affordable, user-friendly survey tools. Typeform excels for businesses wanting beautiful, conversational feedback experiences.
The ranking, in detail
01

Enterprise-grade experience management platform
Qualtrics provides comprehensive customer experience management with advanced analytics, AI-powered insights, and enterprise-grade deployment options. Used by leading Fortune 500 companies for customer feedback, employee engagement and market research.
From CustomBest for Large enterprises requiring sophisticated multi-channel feedback and predictive analytics
95.0
02

The world's most popular online survey platform
SurveyMonkey is a user-friendly platform enabling businesses to create, distribute and analyse surveys at scale. Features include pre-built templates, robust analysis tools and integrations with popular business applications.
From $35/monthBest for Mid-market and enterprise researchers needing versatile survey tools with built-in sample access
92.7
03

Beautiful, conversational forms and surveys for feedback collection
Typeform specialises in creating beautiful, engaging conversational surveys and forms. Its intuitive drag-and-drop builder makes creating professional feedback surveys accessible to non-technical users.
From £25 per monthBest for Brands prioritising visual design and user experience in feedback collection
90.3
04

Customer service and engagement platform with feedback tools
Zendesk integrates customer feedback collection with helpdesk and ticketing systems, enabling organisations to gather insights directly from support interactions and customer touchpoints.
From $55/monthBest for Organisations seeking integrated customer service and feedback management
88.0
05

Form builder with survey and feedback capabilities
Jotform is a versatile form building platform supporting surveys, quizzes, payments and feedback collection. Its drag-and-drop interface and affordable pricing make it accessible for businesses of all sizes.
From $34/monthBest for Businesses needing flexible form and survey tools with integrated payments
85.7
06

Customer feedback and experience platform
Alchemer provides an omnichannel feedback platform with mobile-first design, real-time analytics and integration capabilities. Purpose-built for collecting customer feedback across web, mobile, email and SMS channels.
From $95/monthBest for Mid-market companies needing omnichannel feedback collection and real-time insights
83.3
07

Real-time feedback at the moment of experience
GetFeedback integrates directly with Salesforce to collect customer feedback and embed insights into CRM workflows. Purpose-designed for Salesforce customers seeking native feedback capabilities.
From CustomBest for Salesforce users seeking seamless feedback integration within their existing CRM environment
81.0
08

Website feedback and heatmap analytics platform
Qualaroo specialises in collecting real-time feedback directly from website visitors through targeted polls, surveys and heatmaps. Designed to understand user behaviour and satisfaction on individual pages.
From $99/monthBest for E-commerce and digital-first businesses optimising website user experience
78.7
09

Customer review and feedback management platform
Trustpilot is primarily a review management platform that helps businesses collect customer reviews, manage reputation and respond to feedback. Includes survey capabilities and review analysis tools.
From $229/monthBest for Service-based businesses prioritising reputation management and review collection
76.3
10

Customer satisfaction platform with CSAT, NPS and sentiment analytics
Nicereply specialises in NPS, CSAT and CES surveys integrated with helpdesk and communication tools. Designed for service and support teams seeking to measure and improve customer satisfaction metrics.
From £49 per monthBest for Customer support teams needing satisfaction tracking tied to individual agent performance
74.0
Frequently asked questions
What is the difference between NPS, CSAT and CES surveys?
NPS (Net Promoter Score) measures customer loyalty on a 0-10 scale. CSAT (Customer Satisfaction) asks how satisfied customers are with specific interactions, typically on a 1-5 scale. CES (Customer Effort Score) measures ease of interaction, helping identify friction points in customer journeys. Most platforms support all three methodologies.
How do I choose between a general survey platform and an industry-specific solution?
General platforms like SurveyMonkey offer flexibility and lower costs, suiting diverse feedback needs. Industry-specific solutions provide pre-built templates and integrations optimised for your sector. Consider your budget, integration requirements, and whether you need specialised analytics before deciding.
Can customer feedback platforms integrate with CRM systems?
Most modern platforms support CRM integration. Qualtrics, SurveyMonkey and Zendesk integrate with Salesforce, HubSpot and other major CRMs. GetFeedback is specifically designed for Salesforce. Check each platform's integration marketplace to confirm compatibility with your systems.