10 ranked on capability, adoption, value, momentum and trust, with a plain verdict on every entry.
LISTER SCORE · UPDATED REGULARLY
Qualtrics and SurveyMonkey lead the market. Qualtrics suits large enterprises needing sophisticated research capabilities and AI-driven insights, whilst SurveyMonkey works best for small to mid-market companies seeking affordable, user-friendly survey tools. Typeform excels for businesses wanting beautiful, conversational feedback experiences.
RANKENTRYSCORETRENDFROM
1QualtricsOffers AI-driven text analytics that automatically categorises feedback themes95.0NEWCustom
2SurveyMonkeyServes over 20 million users globally with over 15 years of market presence92.7NEW$25 per month
3TypeformFocuses on conversational design to increase survey completion rates by up to 40 percent90.3NEW$25 per month
4ZendeskCombines feedback collection with customer support management in one unified platform88.0NEW$55/agent/month
5JotformSupports over 10,000 integrations with popular business and CRM tools85.7NEW$34 per month
6AlchemerOffers mobile-first survey design optimised for smartphone completion rates83.3NEW£45 per month
7GetFeedbackOperates as a native Salesforce application with direct CRM data integration81.0NEWCustom
8QualarooProvides on-page survey triggers based on user behaviour and engagement patterns78.7NEW$99/month
9TrustpilotHosts over 160 million reviews and operates in more than 90 countries globally76.3NEWFree
10NicereplyIntegrates with major helpdesk platforms including Zendesk, Freshdesk and Intercom74.0NEW£49 per month
Qualtrics provides comprehensive customer experience management with advanced analytics, AI-powered insights, and enterprise-grade deployment options. Used by leading Fortune 500 companies for customer feedback, employee engagement and market research.
From CustomBest for Enterprise research and complex data analysis
SurveyMonkey is a user-friendly platform enabling businesses to create, distribute and analyse surveys at scale. Features include pre-built templates, robust analysis tools and integrations with popular business applications.
From $25 per monthBest for General feedback and quick polls
Typeform specialises in creating beautiful, engaging conversational surveys and forms. Its intuitive drag-and-drop builder makes creating professional feedback surveys accessible to non-technical users.
From $25 per monthBest for Engaging and modern forms
Zendesk integrates customer feedback collection with helpdesk and ticketing systems, enabling organisations to gather insights directly from support interactions and customer touchpoints.
From $55/agent/monthBest for Medium to large enterprises
Jotform is a versatile form building platform supporting surveys, quizzes, payments and feedback collection. Its drag-and-drop interface and affordable pricing make it accessible for businesses of all sizes.
From $34 per monthBest for Forms requiring payments and file uploads
Alchemer provides an omnichannel feedback platform with mobile-first design, real-time analytics and integration capabilities. Purpose-built for collecting customer feedback across web, mobile, email and SMS channels.
From £45 per monthBest for Advanced enterprise data collection and workflow automation
GetFeedback integrates directly with Salesforce to collect customer feedback and embed insights into CRM workflows. Purpose-designed for Salesforce customers seeking native feedback capabilities.
From CustomBest for Salesforce users seeking seamless feedback integration within their existing CRM environment
Qualaroo specialises in collecting real-time feedback directly from website visitors through targeted polls, surveys and heatmaps. Designed to understand user behaviour and satisfaction on individual pages.
From $99/monthBest for E-commerce and digital-first businesses optimising website user experience
Trustpilot is primarily a review management platform that helps businesses collect customer reviews, manage reputation and respond to feedback. Includes survey capabilities and review analysis tools.
From FreeBest for E-commerce brands building international trust
Customer satisfaction platform with CSAT, NPS and sentiment analytics
Nicereply specialises in NPS, CSAT and CES surveys integrated with helpdesk and communication tools. Designed for service and support teams seeking to measure and improve customer satisfaction metrics.
From £49 per monthBest for Customer support teams needing satisfaction tracking tied to individual agent performance
74.0
Frequently asked questions
What is the difference between NPS, CSAT and CES surveys?
NPS (Net Promoter Score) measures customer loyalty on a 0-10 scale. CSAT (Customer Satisfaction) asks how satisfied customers are with specific interactions, typically on a 1-5 scale. CES (Customer Effort Score) measures ease of interaction, helping identify friction points in customer journeys. Most platforms support all three methodologies.
How do I choose between a general survey platform and an industry-specific solution?
General platforms like SurveyMonkey offer flexibility and lower costs, suiting diverse feedback needs. Industry-specific solutions provide pre-built templates and integrations optimised for your sector. Consider your budget, integration requirements, and whether you need specialised analytics before deciding.
Can customer feedback platforms integrate with CRM systems?
Most modern platforms support CRM integration. Qualtrics, SurveyMonkey and Zendesk integrate with Salesforce, HubSpot and other major CRMs. GetFeedback is specifically designed for Salesforce. Check each platform's integration marketplace to confirm compatibility with your systems.