For most users, Jotform leads the market with unmatched template variety and team capabilities, whilst Typeform excels for engagement-focused conversational forms. Fillout suits SMBs seeking seamless integrations with modern productivity tools like Airtable and Notion.
RANKENTRYSCORETRENDFROM
1JotformOffers over 20,000 pre-designed templates across every industry vertical95.0NEW$19/month 2TypeformPioneer of the one-question-at-a-time format, proven to drive higher completion rates91.5NEW$25/month 3FilloutDirect integrations with Airtable, Notion, Google Sheets, and Supabase without middleware88.0NEW$15/month (annual billing) 4Cognito FormsStrongest calculation engine with conditional math, repeating line items, quantity pricing, and dynamic totals without custom code85.5NEW$19/month 5involve.meIntegrates forms, quizzes, calculators, and multi-step funnels into a single platform82.0NEW$19/month 6TallyNotion-like editor where you type forms as if creating a document79.5NEWFree 7FormstackReady-to-use builder with smart forms that react to user inputs and comprehensive approval workflows77.0NEW$50/month 8Zonka FeedbackReal-time alerts notify teams when negative feedback is left, enabling quick follow-up76.0NEWContact for pricing 9MakeFormsMost compliant form builder covering GDPR, HIPAA, TCPA, and CPA with OTP verification and unlimited responses75.5NEWContact for pricing 10SurveyMonkeyHandles structured feedback and analytics with comprehensive reporting capabilities74.0NEWFree The ranking, in detail
01
The versatile form builder with 20,000+ templates for every industry
Jotform is a comprehensive form builder offering extensive customisation options and an enormous template library. It serves teams of all sizes seeking volume, variety, and professional form solutions without technical complexity.
From $19/monthBest for Teams that need volume and variety
95.0
02
Conversational forms that guide users one question at a time
Typeform pioneered the one-question-at-a-time format, creating an engaging experience that significantly improves completion rates. It is ideal for surveys, quizzes, and forms where user engagement is paramount.
From $25/monthBest for Users who want a conversational, one-question-at-a-time experience
91.5
03
Modern form builder with seamless integrations to your productivity stack
Fillout provides a straightforward approach to form building with direct integrations to popular tools like Airtable, Notion, Google Sheets, and Supabase. It is particularly attractive to SMBs and teams already invested in modern productivity platforms.
From $15/month (annual billing)Best for Small and medium-sized businesses
88.0
04
The form builder with the strongest calculation engine
Cognito Forms excels at forms requiring dynamic calculations, pricing logic, and complex conditional workflows. Its calculation engine handles everything from quantity discounts to repeating line items without requiring custom code.
From $19/monthBest for Forms that calculate totals based on variable inputs and quantity discounts
85.5
05
Forms combined with quizzes, calculators, and multi-step funnels
involve.me goes beyond traditional forms by combining them with quizzes, calculators, and progressive profiling. It is designed for lead generation campaigns that require engagement and qualification across multiple interaction types.
From $19/monthBest for Lead generation combining forms with quizzes, calculators, and multi-step funnels
82.0
06
Form builder with a Notion-like editor for document-style form creation
Tally offers a refreshingly simple approach using a Notion-like interface where you type forms like a document. It provides a free tier and affordable paid plans, making it ideal for startups and solo founders already familiar with Notion.
From FreeBest for Startups and solo founders; users familiar with Notion
79.5
07
Enterprise form builder with approval workflows and compliance focus
Formstack is an established enterprise-grade form builder offering smart forms that react to user inputs and deep approval workflow capabilities. It caters to larger organisations requiring compliance, security, and sophisticated data handling.
From $50/monthBest for Organisations needing deep compliance and approval workflows
77.0
08
Feedback platform with real-time alerts for swift response to negative feedback
Zonka Feedback specialises in collecting and responding to customer feedback with real-time alerts. It helps teams monitor NPS and CSAT metrics actively, enabling rapid follow-up on negative feedback before issues escalate.
From Contact for pricingBest for Teams focused on improving NPS or CSAT
76.0
09
AI-driven form builder with comprehensive compliance coverage
MakeForms specialises in creating forms for highly regulated industries including healthcare, finance, and government. It features GDPR, HIPAA, TCPA, and CPA compliance with OTP verification and unlimited responses, supporting compliance-first organisations.
From Contact for pricingBest for Businesses needing compliant, AI-driven forms; healthcare, finance, and government enterprises
75.5
10
Comprehensive survey and feedback platform with advanced analytics
SurveyMonkey is a well-established platform handling structured feedback and analytics with professional-grade reporting. It offers a free plan alongside paid options, suiting organisations that prioritise analysis and insight generation from form responses.
From FreeBest for In-depth reporting and analysis
74.0
Frequently asked questions
What is the typical pricing range for form builders?
Most form builders charge between £12 and £50 per month for basic plans. Many offer free tiers with limited features. Enterprise solutions cost significantly more. Annual billing often provides 15-25 percent discounts.
Which form builder is best for small businesses on a tight budget?
Tally offers the most generous free plan with no feature restrictions beyond branding. Fillout provides excellent value at £15 per month annually. Both are ideal for SMBs prioritising cost-effectiveness.
Are form builders suitable for regulated industries like healthcare and finance?
Yes. MakeForms specialises in compliance-heavy industries with HIPAA, GDPR, and TCPA certification. Formstack offers enterprise-grade security. Smaller builders lack these certifications and are unsuitable for highly regulated environments.