Qualtrics and SurveyMonkey lead the market for enterprise and mid-market needs respectively. Qualtrics excels in experience management with advanced analytics; SurveyMonkey suits small-to-medium businesses seeking affordability and simplicity; Typeform appeals to users prioritising beautiful, conversational survey design.
RANKENTRYSCORETRENDFROM
1QualtricsTrusted by over 13,000 organisations including 99% of the Fortune 10095.0NEWCustom 2SurveyMonkeyServes over 20 million annual users across more than 190 countries92.7NEW£408 per year 3TypeformGenerates 3x higher completion rates than traditional surveys due to conversational design90.3NEW£25 per month 4JotformProcesses over 100 million form submissions monthly across 9.5 million forms88.0NEW£34 per month 6GetFeedbackProvides native Salesforce integration enabling feedback visibility within customer records83.3NEWCustom 7Zoho SurveyIntegrates seamlessly with all Zoho applications including CRM, Projects, and People81.0NEW£10 per month 8Qualtrics CoreXMBrings Qualtrics' analytics power to mid-market with simplified interface and pricing78.7NEWCustom 9SurveySparrowConversational survey interface designed specifically for mobile devices to boost engagement76.3NEW£19/month 10Snap SurveysOffline survey collection capability for field research without internet access74.0NEWCustom The ranking, in detail
01
Enterprise experience management and insights platform
Qualtrics offers a comprehensive XM (Experience Management) platform that combines surveys, feedback, analytics, and action management. Used by thousands of enterprises globally to understand and improve customer, employee, and brand experiences.
From CustomBest for Large enterprises requiring advanced analytics, real-time feedback, and integrated experience management
95.0
02
Accessible online survey and feedback platform
SurveyMonkey is a user-friendly platform for creating surveys, collecting responses, and analysing results. Widely used by businesses of all sizes, it offers pre-built templates, basic to intermediate analytics, and integration options.
From £408 per yearBest for Small-to-medium businesses, marketers, and researchers needing straightforward survey functionality
92.7
03
Beautiful conversational forms and survey platform
Typeform specialises in creating visually appealing, interactive surveys and forms that feel like conversations. Known for exceptional user experience and engagement rates, popular with modern brands and creators.
From £25 per monthBest for Brands and teams prioritising design aesthetics and respondent engagement
90.3
04
No-code form builder with survey capabilities
Jotform is a visual form builder enabling creation of surveys, questionnaires, and feedback forms without coding. Offers extensive customisation, integration options, and data collection features for businesses and organisations.
From £34 per monthBest for Small businesses and non-technical users requiring flexible, customisable forms and surveys
88.0
05
Customer feedback and survey platform with NPS focus
Alchemer is a conversational feedback platform enabling businesses to collect and act on customer feedback across channels. Strong emphasis on Net Promoter Score (NPS), customer sentiment analysis, and actionable insights.
From £99 per monthBest for Customer experience teams and businesses focused on NPS tracking and feedback action
85.7
06
Customer feedback platform integrated with Salesforce
GetFeedback is a feedback collection and management platform with deep Salesforce integration. Enables real-time customer feedback capture, closed-loop feedback processes, and integration with CRM workflows.
From CustomBest for Salesforce customers prioritising CRM-integrated feedback and closed-loop processes
83.3
07
Survey tool within Zoho's integrated business suite
Zoho Survey is part of the Zoho ecosystem, offering survey creation, distribution, and analysis integrated with CRM, email, and other Zoho applications. Cost-effective option for existing Zoho users.
From £10 per monthBest for Existing Zoho users and small businesses seeking integrated, affordable survey functionality
81.0
08
Accessible Qualtrics experience management for mid-market
CoreXM is Qualtrics' offering targeted at mid-market organisations, providing a streamlined, more affordable version of the full XM platform with essential survey, analytics, and feedback management capabilities.
From CustomBest for Mid-market organisations seeking Qualtrics functionality without enterprise-level complexity and cost
78.7
09
Mobile-first survey platform with conversational UI
SurveySparrow specialises in mobile-optimised surveys with a conversational, chat-like interface that increases completion rates. The platform offers advanced logic, branching, and customisation options alongside integrations with CRM and marketing tools.
From £19/monthBest for Organisations prioritising mobile survey experiences and conversational engagement
76.3
10
Professional survey software with offline capabilities
Snap Surveys offers comprehensive survey design and distribution with unique offline data collection capabilities. It serves businesses needing robust analysis tools and the ability to collect responses without internet connectivity.
From CustomBest for Enterprise organisations requiring offline survey collection and advanced data analytics
74.0
Frequently asked questions
What is the difference between a survey tool and a feedback management platform?
Survey tools primarily focus on creating and distributing questionnaires and analysing responses. Feedback management platforms add closed-loop capabilities, action workflows, and integration with business systems to turn feedback into organisational change.
Which survey platform is best for NPS (Net Promoter Score) tracking?
Alchemer specialises in NPS tracking with automated workflows for follow-up. Qualtrics also offers robust NPS capabilities integrated with broader experience management. SurveyMonkey provides basic NPS functionality at a lower cost.
Do these platforms offer survey panel access for reaching respondents?
SurveyMonkey and Qualtrics both offer access to respondent panels for fielding surveys to targeted audiences, though this typically incurs additional per-response costs. Specialised panel providers like Respondent or Dynata may offer larger or more targeted panels.