| # | ALTERNATIVE | BEST FOR | SCORE | FROM | RANKED |
|---|---|---|---|---|---|
| 1 |  SurveyMonkeyThe world's most popular survey tool | General feedback and quick polls | 95.0 | $25 per month | #1 in Top 10 Survey ToolsOn 4 of Hotjar's rankings |
| 2 |  TypeformPeople-friendly forms and surveys | Engaging and modern forms | 90.3 | $25 per month | #3 in Top 10 Market Research PlatformsOn 4 of Hotjar's rankings |
| 3 |  QualtricsThe enterprise data collection standard | Enterprise research and complex data analysis | 95.0 | Custom | #1 in Top 10 Market Research PlatformsOn 3 of Hotjar's rankings |
| 4 |  Crazy Egg | Conversion rate optimisation specialists | 92.7 | $29/month | #2 in Top 10 Session Recording & Heatmap ToolsOn 3 of Hotjar's rankings |
| 5 |  Google Analytics 4Industry-leading free web analytics platform with AI-powered insights | Small to enterprise businesses seeking comprehensive analytics without cost | 95.0 | Free | #1 in Top 10 Web Analytics ToolsOn 2 of Hotjar's rankings |
| 6 |  Adobe AnalyticsEnterprise intelligence for complex data needs | Large enterprises | 92.7 | Custom | #2 in Top 10 Website Analytics ToolsOn 2 of Hotjar's rankings |
| 7 |  FullStory | Enterprise companies and digital product teams | 92.7 | Custom | #2 in Top 10 Heat Map & Session RecordingOn 2 of Hotjar's rankings |
| 8 |  MixpanelThe product analytics solution | Digital product user behaviour tracking | 92.7 | Free | #2 in Top 10 Web Analytics ToolsOn 2 of Hotjar's rankings |
| 9 |  SurveySparrowNext-generation experience management platform | Conversational and recurring surveys | 92.7 | $19 per month | #2 in Top 10 Market Research PlatformsOn 2 of Hotjar's rankings |
| 10 |  UserVoice | Mid-market to enterprise companies | 92.0 | Custom | #2 in AI customer feedback tools that integrate with SlackOn 2 of Hotjar's rankings |
FROM LISTER RANKINGS · UPDATED HOW WE RANK → | |||||
Start from what you need it for. Where each fits best, as Lister records it:
Closest to Hotjar by the rankings they share: SurveyMonkey (4 rankings), Typeform (4 rankings) and Qualtrics (3 rankings).
Free to start, by their stated pricing: Google Analytics 4 and Mixpanel.
Stated starting prices: SurveyMonkey ($25 per month), Typeform ($25 per month), Crazy Egg ($29/month) and SurveySparrow ($19 per month).
Custom or quote-based pricing: Qualtrics, Adobe Analytics, FullStory and UserVoice.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
#1 in Top 10 Survey Tools: A globally recognized survey platform offering intuitive questionnaire building, robust analytics, and a massive audience panel for market research.
#3 in Top 10 Market Research Platforms: Typeform specialises in creating engaging, conversational forms and surveys that deliver superior user experience and completion rates through interactive one-question-at-a-time design.
#1 in Top 10 Market Research Platforms: Qualtrics is the leading XM (Experience Management) platform, enabling organisations to collect, analyse and act on customer, employee and brand feedback across all touchpoints with advanced AI and automation.
#2 in Top 10 Session Recording & Heatmap Tools: Crazy Egg provides heatmaps, scroll maps, session recordings and A/B testing capabilities. The platform emphasises visual engagement metrics and offers form analytics to identify friction points in user journeys.
#1 in Top 10 Web Analytics Tools: Google's latest analytics platform offers advanced event tracking, machine learning insights, and seamless integration with Google's marketing ecosystem. Supports cross-platform measurement and provides real-time data processing.
#2 in Top 10 Website Analytics Tools: Part of Adobe Experience Cloud, this platform delivers advanced segmentation, multi-channel attribution, and real-time data analysis. It integrates seamlessly with other Adobe marketing tools for unified customer insights.
#2 in Top 10 Heat Map & Session Recording: A digital intelligence platform that indexes every user interaction to capture rage clicks, errors, and deep session analytics.
#2 in Top 10 Web Analytics Tools: Mixpanel specialises in tracking user actions and events rather than page views, enabling deep product analytics. Offers cohort analysis, funnel visualisation, and retention tracking optimised for SaaS and mobile applications.
#2 in Top 10 Market Research Platforms: SurveySparrow provides an intuitive survey builder with mobile-optimised templates, real-time collaboration, and advanced reporting designed for modern researchers and marketers.
#2 in AI customer feedback tools that integrate with Slack: UserVoice is an enterprise customer intelligence platform that captures feedback from various sources. It utilises AI to enrich and understand this data, helping teams decide, communicate, and close the loop effectively.