The closest alternatives to Semrush One on Lister are Frase, SE Ranking and Surfer SEO, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
Semrush One alternatives, compared| # | ALTERNATIVE | BEST FOR | SCORE | FROM | RANKED |
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| 1 |  Frase | Content researchers and video SEO strategists | 96.0 | $15/month | #1 in Best AI search visibility toolsOn 4 of Semrush One's rankings |
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| 2 |  SE RankingCost-effective platform with strong rank tracking | Freelancers, small agencies, and budget-conscious teams | 96.0 | $39/month | #1 in AI search visibility tools with a free trialOn 3 of Semrush One's rankings |
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| 3 |  Surfer SEOOn-page SEO and content optimisation platform | Content creators and marketers optimising individual pages for ranking | 92.0 | $49/month | #3 in Top 10 AI SEO ToolsOn 3 of Semrush One's rankings |
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| 4 |  Writesonic | YouTube creators focused on search optimisation | 84.5 | $16/month | #8 in Top 10 AI SEO ToolsOn 2 of Semrush One's rankings |
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| 5 |  Ahrefs | Backlink and SEO research | 93.5 | 129 USD per month | #2 in Top 10 AI SEO Tools |
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| 6 |  ClearscopeAI-powered content optimisation and gap analysis for modern content teams | Enterprise content teams and publishing organisations seeking AI-driven content gap insights and workflow integration | 89.0 | Custom | #5 in Top 10 AI SEO Tools |
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| 7 |  Keyword InsightsAI-powered keyword clustering based on SERP similarity, not phrase matching | Content strategists building topical authority and content clusters at scale | 87.5 | $58/month | #6 in Top 10 AI SEO Tools |
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| 8 |  RankabilityEnd-to-end SEO workflow with Google AI Overviews tracking and multi-client management | SEO agencies, multi-client teams, agencies managing complex SEO projects and timelines | 86.0 | $99/month | #7 in Top 10 AI SEO Tools |
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| 9 |  AlsoAskedGoogle's People Also Ask data organised into country and language-specific question maps | Bloggers, SEO specialists, content creators identifying user questions and content gaps | 83.0 | $15/month | #9 in Top 10 AI SEO Tools |
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| 10 |  UbersuggestUser-friendly SEO tool for keyword and content research | Freelancers and small businesses starting their SEO journey | 74.0 | $12/month | #10 in Top 10 AI SEO Tools |
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How to choose an alternative to Semrush One
Start from what you need it for. Where each fits best, as Lister records it:
- Frase: Content researchers and video SEO strategists
- SE Ranking: Freelancers, small agencies, and budget-conscious teams
- Surfer SEO: Content creators and marketers optimising individual pages for ranking
- Writesonic: YouTube creators focused on search optimisation
- Ahrefs: Backlink and SEO research
- Clearscope: Enterprise content teams and publishing organisations seeking AI-driven content gap insights and workflow integration
- Keyword Insights: Content strategists building topical authority and content clusters at scale
- Rankability: SEO agencies, multi-client teams, agencies managing complex SEO projects and timelines
- AlsoAsked: Bloggers, SEO specialists, content creators identifying user questions and content gaps
- Ubersuggest: Freelancers and small businesses starting their SEO journey
Closest to Semrush One by the rankings they share: Frase (4 rankings), SE Ranking (3 rankings) and Surfer SEO (3 rankings).
Stated starting prices: Frase ($15/month), SE Ranking ($39/month), Surfer SEO ($49/month), Writesonic ($16/month), Ahrefs (129 USD per month), Keyword Insights ($58/month), Rankability ($99/month), AlsoAsked ($15/month) and Ubersuggest ($12/month).
Custom or quote-based pricing: Clearscope.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
#1 in Best AI search visibility tools: Frase is a content operating system for AI search. It runs SEO and AI search end to end.
PROS- Exceptional research and outline generation capabilities
- Reasonably priced starting tier
CONS- AI writing capabilities feel secondary to research tools
- Requires manual editing to form a complete spoken script
96.0
02
Cost-effective platform with strong rank tracking
#1 in AI search visibility tools with a free trial: SE Ranking is an AI SEO software platform designed to help businesses grow their online visibility. It provides comprehensive tools for tracking rankings, analysing competitors, and managing content marketing strategies.
PROS- Significantly lower pricing with good value for money
- Reliable rank tracking and useful keyword research functionality
CONS- Smaller database of backlinks and competitor data than market leaders
- Less comprehensive than all-in-one platforms like SEMrush
96.0
03
On-page SEO and content optimisation platform
#3 in Top 10 AI SEO Tools: Surfer SEO analyses 500+ ranking signals from top-ranking pages and provides real-time Content Score updates. Ideal for content marketers, SEO specialists, and agencies seeking data-driven content optimisation.
PROS- Excellent on-page editor with real-time optimisation suggestions
- Strong focus on content gap analysis and semantic relevance
CONS- Not a comprehensive SEO platform, lacks backlink monitoring
- Limited competitive analysis beyond page-level comparison
92.0
04
#8 in Top 10 AI SEO Tools: Writesonic combines SEO, content generation, and AI search tracking in a single GEO platform with integrated writing tools. Ideal for bloggers, marketers, and agencies seeking an all-in-one content and SEO solution.
PROS- Integrates up-to-date internet data for current events
- Affordable entry-level pricing plans
CONS- Word counts on lower tiers deplete quickly
- Interface can feel cluttered with too many features
84.5
05
#2 in Top 10 AI SEO Tools: Ahrefs combines the largest and most frequently updated backlink index in the industry with AI visibility tracking through Brand Radar. Trusted by agencies, in-house teams, and link builders for comprehensive competitive analysis.
PROS- Extremely reliable backlink database
- Clean and logical user interface
CONS- Lacks built-in social media tracking features
93.5
06
AI-powered content optimisation and gap analysis for modern content teams
#5 in Top 10 AI SEO Tools: Clearscope combines deep NLP analysis with unlimited user seats and a clean workflow designed for fast team adoption. Perfect for enterprise content teams and editorial teams seeking collaborative content optimisation at scale.
PROS- AI-powered gap identification with sophisticated semantic content analysis
- Seamless CMS integration and content workflow automation features
CONS- Custom pricing with no published tiers makes cost comparison difficult
- Requires technical setup and editorial workflow changes for full benefit
89.0
07
AI-powered keyword clustering based on SERP similarity, not phrase matching
#6 in Top 10 AI SEO Tools: Keyword Insights clusters keywords by SERP similarity rather than traditional phrase matching, enabling content strategists to build topical authority at scale. Designed for teams creating comprehensive content clusters and pillar pages.
PROS- SERP similarity clustering reveals genuine content competition rather than surface-level matching
- Affordable entry point at $58/month for content scale-building strategies
CONS- Requires deeper content strategy knowledge to leverage clustering insights effectively
87.5
08
End-to-end SEO workflow with Google AI Overviews tracking and multi-client management
#7 in Top 10 AI SEO Tools: Rankability provides an end-to-end SEO workflow from planning to proof, including Google AI Overviews tracking. Designed for SEO agencies and multi-client teams needing integrated project management and visibility tracking.
PROS- Integrated planning-to-proof workflow simplifies agency project management and client reporting
- Google AI Overviews tracking addresses emerging visibility challenges for agencies
CONS- May feel feature-heavy for solo practitioners or teams with simpler workflows
86.0
09
Google's People Also Ask data organised into country and language-specific question maps
#9 in Top 10 AI SEO Tools: AlsoAsked pulls questions from Google's People Also Ask and organises them into branching maps by country and language. Perfect for bloggers and SEO specialists seeking to identify user intent and question-based content opportunities.
PROS- Highly affordable at $15/month entry point for small teams and individual practitioners
- Question mapping reveals genuine user intent and content gaps for targeted topic coverage
CONS- Limited to question discovery; lacks broader SEO and optimisation features of comprehensive platforms
83.0
10
User-friendly SEO tool for keyword and content research
#10 in Top 10 AI SEO Tools: Ubersuggest offers AI Search Visibility tracking with an unusual lifetime access option, making it accessible for small businesses and solopreneurs with limited budgets. Suitable for solo practitioners and bootstrapped agencies.
PROS- Very affordable entry price for complete toolkit
- Strong focus on content research and opportunity identification
CONS- Significantly smaller data sets than major competitors
- Limited backlink accuracy compared to Ahrefs and SEMrush
74.0