RANKINGS/SAAS/PUSH NOTIFICATION PLATFORMS

Top 10 Push Notification Platforms

10 ranked on capability, adoption, value, momentum and trust, with a plain verdict on every entry.

LISTER SCORE · UPDATED REGULARLY

Firebase Cloud Messaging (FCM) leads for developers due to free tier and Google integration. OneSignal excels for cross-platform campaigns with intuitive UI. Braze suits enterprise marketers needing advanced segmentation and analytics.

RANKENTRYSCORETRENDFROM

Firebase Cloud MessagingPowers billions of messages daily across Google Cloud infrastructure.95.0NEWFree (pay-as-you-go for scale)

OneSignalSupports 100+ channels and integrations with minimal coding required.92.7NEWFree (up to 30k MAU)

BrazeEnables real-time, behaviour-triggered campaigns with predictive analytics.90.3NEWCustom

AmplitudeIntegrates detailed product behaviour data with targeted notification campaigns.88.0NEWFree tier available

AirshipDelivers over 100 billion messages annually with advanced personalisation engines.85.7NEWCustom

AWS SNSNative integration with Lambda, CloudWatch, and entire AWS ecosystem.83.3NEW0.50 USD per million notifications

PushEngageAutomates push campaigns based on user behaviour and purchase history.81.0NEWFree (up to 2,000 subscribers)

Twilio SendGridIntegrates push with Twilio's unified communications suite for voice, SMS, and video.78.7NEWFree (limited sends)

AdjustMeasures and attributes push campaigns directly to user acquisition and revenue.76.3NEWCustom

SailthruUses AI to optimise send times, content, and channels per individual user.74.0NEWCustom

LAST UPDATED 2026-07-20CURATED · UPDATED REGULARLY

The ranking, in detail

Firebase Cloud Messaging

Google's free, scalable push infrastructure

Firebase Cloud Messaging (FCM) is Google's unified messaging platform for reaching users across Android, iOS, and web. It offers free tier up to certain volumes with seamless integration into Google Cloud ecosystem.

From Free (pay-as-you-go for scale)Best for Developers and startups needing cost-effective global reach

95.0

OneSignal

Customer engagement platform for all channels

OneSignal provides an intuitive dashboard for sending push notifications, in-app messages, email, and SMS across mobile and web. Known for ease of use and generous free tier supporting up to 30,000 monthly active users.

From Free (up to 30k MAU)Best for Startups and growing teams prioritising user-friendly interface

92.7

Braze

Customer engagement platform with SMS, email, push and in-app messaging

Braze is an enterprise-grade customer engagement platform offering advanced segmentation, journey orchestration, and cross-channel messaging including push, email, SMS, and in-app. Used by major brands for complex, behaviour-driven campaigns.

From CustomBest for Enterprise brands requiring advanced multi-channel orchestration and AI personalisation

90.3

Amplitude

Product analytics for understanding user lifecycles and engagement patterns

Amplitude is a leading product analytics platform with built-in push notification and messaging capabilities. Particularly strong for data-driven engagement based on detailed user behaviour analysis and cohort targeting.

From Free tier availableBest for Product-driven companies and mobile app teams analysing user lifecycle and engagement

88.0

Airship

Customer engagement platform with advanced personalization

Airship (formerly Urban Airship) specialises in mobile-first push notifications, in-app messaging, and SMS with advanced personalization and real-time engagement. Trusted by major brands globally.

From CustomBest for Large organisations needing enterprise mobile engagement

85.7

AWS SNS

Amazon's managed push notification service

Amazon Simple Notification Service (SNS) is a fully managed messaging service offering push notifications to mobile and web applications. Integrates deeply with AWS infrastructure for serverless and cloud-native applications.

From 0.50 USD per million notificationsBest for AWS-centric organisations building on serverless architecture

83.3

PushEngage

Web push notification platform for publishers and e-commerce

PushEngage specialises in web push notifications for websites and e-commerce businesses. Offers intuitive automation, segmentation, and A/B testing without requiring code changes.

From Free (up to 2,000 subscribers)Best for E-commerce and content publishers focused on web audiences

81.0

Twilio SendGrid

Twilio's email, SMS, and push notification platform

Twilio SendGrid (formerly part of SendGrid) provides email, SMS, and push notification capabilities via unified API. Strong for teams that need multi-channel messaging integrated with Twilio's communication platform.

From Free (limited sends)Best for Teams already using Twilio for communications infrastructure

78.7

Adjust

Mobile measurement and engagement analytics platform

Adjust is primarily a mobile app analytics and attribution platform with integrated push notification capabilities. Focuses on app campaigns tied to install attribution and in-app engagement metrics.

From CustomBest for Mobile app marketers prioritising install attribution and ROAS

76.3

Sailthru

AI-powered customer engagement platform

Sailthru combines personalisation engine, customer data platform, and multi-channel messaging (email, SMS, push). Emphasises AI-driven optimisation for lifecycle marketing campaigns.

From CustomBest for Retailers and publishers needing AI-driven cross-channel personalisation

74.0

Frequently asked questions

What is the main difference between FCM and OneSignal?

Firebase Cloud Messaging is Google's low-level API requiring development expertise but offering complete scalability at no cost. OneSignal provides an out-of-the-box dashboard and UI, making it ideal for non-technical teams, but charges per user after free tier. Choose FCM for deep integration and cost at scale; OneSignal for speed to market.

Do these platforms support both web and mobile push notifications?

Yes, most top platforms (FCM, OneSignal, Braze, Airship, AWS SNS) support both web and mobile. PushEngage specialises in web push only. For mobile-first campaigns, Adjust and Airship excel; for web publishers, PushEngage or OneSignal are strong choices.

Which platform is best for a startup with no budget?

Firebase Cloud Messaging is best for developers with no budget, offering unlimited free tier. OneSignal offers the most user-friendly free tier (30k MAU) with no coding required. Amplitude provides free analytics-driven engagement up to a certain event threshold. All three scale smoothly as you grow.

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SAASJUL 21

Top 10 Push Notification Platforms

The ranking, in detail

Frequently asked questions

What is the main difference between FCM and OneSignal?

Do these platforms support both web and mobile push notifications?

Which platform is best for a startup with no budget?

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