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Firebase Cloud Messaging (FCM)
Google-backed push notification infrastructure
Firebase Cloud Messaging is Google's comprehensive platform for sending messages to users across Android, iOS and web. It integrates seamlessly with Firebase Authentication, Realtime Database and Analytics, making it ideal for developers building cross-platform applications.
| Pricing from | Free (pay-as-you-go available) |
| Best for | Developers and startups seeking a free, Google-backed solution |
| Website | firebase.google.com/docs/cloud-messaging |
Strengths and trade-offs
- Completely free tier with unlimited notifications
- Seamless integration with Google's Firebase ecosystem
- Steeper learning curve for non-Firebase apps
- Limited built-in segmentation features
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