RANKINGS/SAAS/WORKFLOW AUTOMATION PLATFORMS

Top 10 Workflow Automation Platforms

10 ranked on capability, adoption, value, momentum and trust, with a plain verdict on every entry.

LISTER SCORE · UPDATED REGULARLY

Top picks are Zapier for small-to-medium businesses seeking ease and breadth, Make for users needing visual workflows and advanced logic, and Workato for enterprises requiring deep integration capabilities. Each excels in different scenarios depending on team size and technical comfort.

RANKENTRYSCORETRENDFROM

1ZapierZapier is trusted by over 4 million users worldwide and handles billions of tasks monthly.95.0NEW£19/month

2MakeMake powers automation for over 1 million users and supports integration with thousands of applications.92.7NEW£10/month

3WorkatoWorkato is used by over 500 enterprise customers including Fortune 500 companies for mission-critical automations.90.3NEWCustom

4Automation AnywhereAutomation Anywhere is used by over 2,000 enterprise customers across 80+ countries automating mission-critical processes.88.0NEWCustom

5UiPathUiPath is used by over 10,000 customers worldwide across banking, finance, healthcare, and manufacturing sectors.85.7NEWCustom

6IFTTTIFTTT connects over 800 apps and services and is used by millions of consumers globally.83.3NEWFree

7Power AutomatePower Automate is built into Microsoft 365 and serves millions of users as part of the Microsoft platform.81.0NEW£5/user/month

8Integromat (now Make)Integromat merged into the Make platform to offer unified workflow automation across all users.78.7NEW£10/month

9SoftomotiveSoftomotive serves enterprise customers across financial services, insurance, and healthcare sectors.76.3NEWCustom

10TalendTalend is used by over 5,000 enterprise customers to manage millions of daily data integration tasks.74.0NEWCustom

LAST UPDATED 2026-07-20CURATED · UPDATED REGULARLY

The ranking, in detail

Zapier

Connect your apps and automate workflows

Zapier is a leading no-code automation platform connecting over 6,000 apps. Users create workflows called Zaps to trigger actions across integrated services without coding.

From £19/monthBest for Small to medium businesses seeking simple, visual automation with minimal technical requirements

95.0

Make

The platform for meaningful work

Make (formerly Integromat) is a visual automation platform offering scenario-based workflows. It combines no-code simplicity with advanced logic for complex process automation.

From £10/monthBest for Teams needing visual workflow builders with moderate complexity and flexible integration options

92.7

Workato

Enterprise integration for the intelligent enterprise

Workato is an enterprise-grade integration and automation platform combining iPaaS and RPA capabilities. It serves large organisations requiring scalable, secure automation across complex systems.

From CustomBest for Large enterprises needing robust security, compliance, and integration across legacy and modern systems

90.3

Automation Anywhere

Intelligent automation at enterprise scale

Automation Anywhere is a robotic process automation (RPA) platform enabling enterprises to automate complex, high-volume business processes. It combines RPA with intelligent document processing and analytics.

From CustomBest for Enterprise organisations processing high volumes of structured and unstructured data across systems

88.0

UiPath

Robotic process automation with AI

UiPath is a leading RPA platform enabling organisations to automate repetitive, rule-based processes. It offers cloud and on-premises deployment with advanced process mining and AI integration.

From CustomBest for Enterprises automating complex, high-volume processes requiring robust governance and process insights

85.7

IFTTT

Automate apps and devices

IFTTT (If This Then That) is a simple, accessible automation platform for non-technical users. It uses straightforward if-then logic to connect consumer apps and IoT devices.

From FreeBest for Individual consumers and small businesses wanting simple task automation with minimal technical knowledge

83.3

Power Automate

Automate anything with Microsoft Power Platform

Power Automate (formerly Microsoft Flow) is Microsoft's cloud-based automation service. It integrates seamlessly with Microsoft 365 and Azure, offering no-code and low-code automation options.

From £5/user/monthBest for Organisations already invested in Microsoft ecosystem seeking deep Microsoft 365 and Azure integration

81.0

Integromat (now Make)

Visual workflow automation (now part of Make)

Integromat, now part of Make, pioneered visual scenario-based automation. It remains a recognised name in workflow automation offering flexible, powerful automation capabilities.

From £10/monthBest for Teams seeking affordable visual automation with powerful conditional logic and flexible integrations

78.7

Softomotive

Enterprise RPA and intelligent automation

Softomotive is an RPA company specialising in process automation through robotic process automation and AI-powered document processing. It offers both cloud and on-premises deployment.

From CustomBest for Mid-to-large enterprises needing RPA with document intelligence and governance capabilities

76.3

Talend

Data integration and data management solutions

Talend provides data integration, data quality, and master data management solutions. It enables organisations to connect, prepare, and govern data across systems for advanced automation.

From CustomBest for Data-driven organisations needing comprehensive data integration and quality as part of automation strategy

74.0

Frequently asked questions

What is the difference between no-code and RPA automation platforms?

No-code platforms like Zapier and Make automate workflows between cloud applications using pre-built connectors and visual builders. RPA platforms like UiPath and Automation Anywhere automate repetitive user interface interactions, keyboard inputs, and mouse clicks on legacy systems that lack APIs. RPA suits complex, high-volume processes; no-code suits app integration and lighter workflows.

Which platform is best for small businesses with limited budgets?

IFTTT offers free automation for consumer apps and IoT. Zapier and Make provide affordable starter tiers at £10-19 monthly with scalable usage-based pricing. Power Automate is cost-effective for organisations using Microsoft 365. Choose based on your existing app ecosystem and integration requirements.

How do I choose between Zapier, Make, and Power Automate?

Zapier leads in integration breadth (6,000+ apps) and ease of use. Make offers better visual workflow logic and transparent pricing. Power Automate excels for Microsoft-heavy organisations with native 365 integration. Evaluate your primary apps, budget, and team technical skills when deciding.

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