Cloud-based 'If This Then That' automation service connecting apps, devices and services. Offers a visual interface for non-technical users to create simple triggered automations.
| Pricing from | Free (limited); Pro from £6 per month |
| Best for | Non-technical users wanting simple automations connecting apps and basic smart home devices |
| Website | ifttt.com/ |
Strengths and trade-offs
- Extremely user-friendly visual interface requiring no programming
- Supports connections across hundreds of web services and devices
- Limited to simple 'if-then' logic without complex conditions
- Can introduce latency as all processing occurs in the cloud
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