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A comprehensive subscription loyalty program providing free rapid delivery, video streaming, music, and exclusive shopping access.

Pricing from£8.99 per month
Best forFrequent online shoppers and entertainment streaming fans
Websitewww.amazon.co.uk/prime

Strengths and trade-offs

  • Extremely fast and reliable delivery options
  • Includes a vast bundle of digital entertainment services
  • Annual subscription fee has increased steadily over time

Appears in

Alternatives to Amazon Prime

Starbucks Rewards#1 in Top 10 Customer Loyalty Programs95.0
Sephora Beauty Insider#2 in Top 10 Customer Loyalty Programs92.7
Tesco Clubcard#4 in Top 10 Customer Loyalty Programs88.0
Nike Membership#5 in Top 10 Customer Loyalty Programs85.7
Hilton Honors#6 in Top 10 Customer Loyalty Programs83.3
Marriott Bonvoy#7 in Top 10 Customer Loyalty Programs81.0

Questions about Amazon Prime

How much does Amazon Prime cost?

Lister lists Amazon Prime's pricing as: £8.99 per month.

Who is Amazon Prime best for?

Amazon Prime is best for frequent online shoppers and entertainment streaming fans.

Where does Amazon Prime rank?

Amazon Prime is ranked #3 in Top 10 Customer Loyalty Programs (Lister Score 90.3).

What are the best alternatives to Amazon Prime?

The closest alternatives on Lister are Starbucks Rewards (#1 in Top 10 Customer Loyalty Programs), Sephora Beauty Insider (#2 in Top 10 Customer Loyalty Programs) and Tesco Clubcard (#4 in Top 10 Customer Loyalty Programs).

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