RANKINGS/SAAS/CUSTOMER LOYALTY PROGRAMS

Top 10 Customer Loyalty Programs

10 ranked on capability, adoption, value, momentum and trust, with a plain verdict on every entry.

LISTER SCORE · UPDATED REGULARLY

Starbucks Rewards is our top pick for seamless mobile ordering and frequent casual coffee purchases, while Sephora Beauty Insider suits beauty enthusiasts seeking high-value experiential rewards and cosmetic samples. Amazon Prime offers unmatched all-round value for frequent online shoppers prioritizing fast delivery and digital entertainment perks.

RANKENTRYSCORETRENDFROM

Starbucks RewardsStarbucks Rewards was one of the earliest mainstream mobile app loyalty implementations.95.0NEWFree

Sephora Beauty InsiderMembers gain access to the massive annual savings events with tiered discounts.92.7NEWFree

Amazon PrimeAmazon Prime has over two hundred million members globally.90.3NEW£8.99 per month

Tesco ClubcardClubcard partner vouchers can be multiplied in value for dining and entertainment days out.88.0NEWFree

Nike MembershipMembers receive custom product access and priority line reservations in physical flagship stores.85.7NEWFree

Hilton HonorsHilton Honors allows members to pool their points with family and friends for free stays.83.3NEWFree

Marriott BonvoyMarriott Bonvoy is the largest hotel loyalty programme in the world by property count.81.0NEWFree

Boots Advantage CardBoots is one of the oldest and most established retail loyalty cards in the United Kingdom.78.7NEWFree

IKEA FamilyIKEA Family members get accidental damage protection on newly purchased items brought home.76.3NEWFree

BA Executive ClubAvios can be combined across multiple airline partners including Qatar Airways and Iberia.74.0NEWFree

LAST UPDATED 2026-07-20CURATED · UPDATED REGULARLY

The ranking, in detail

Starbucks Rewards

A mobile-integrated loyalty scheme allowing customers to earn stars on every purchase for free drinks and food items.

From FreeBest for Coffee lovers and daily commuters

95.0

Sephora Beauty Insider

A tiered beauty rewards community offering points that can be redeemed for makeup samples, full-sized products, and exclusive beauty classes.

From FreeBest for Cosmetics enthusiasts and skincare shoppers

92.7

Amazon Prime

A comprehensive subscription loyalty program providing free rapid delivery, video streaming, music, and exclusive shopping access.

From £8.99 per monthBest for Frequent online shoppers and entertainment streaming fans

90.3

Tesco Clubcard

A supermarket loyalty scheme offering lower clubcard prices on groceries alongside points that convert into reward partner vouchers.

From FreeBest for Grocery shoppers looking for immediate shelf discounts

88.0

Nike Membership

A digital fitness and lifestyle club offering free shipping, exclusive trainer releases, and integration with training apps.

From FreeBest for Athletes and streetwear sneaker collectors

85.7

Hilton Honors

A hotel guest loyalty programme that awards points for stays across various global brands, redeemable for free nights and experiences.

From FreeBest for Business travellers and frequent holidaymakers

83.3

Marriott Bonvoy

A vast hotel loyalty programme encompassing dozens of distinct hotel brands with robust point-earning and redemption options.

From FreeBest for Global travellers seeking diverse accommodation choices

81.0

Boots Advantage Card

A health and beauty retail loyalty scheme providing points back on purchases and personalised discounts via mobile application.

From FreeBest for Pharmacy and skincare shoppers on the high street

78.7

IKEA Family

A home furnishing loyalty club offering discounted member prices, free hot drinks on weekdays, and insurance on transport damage.

From FreeBest for Homeowners and interior design enthusiasts

76.3

BA Executive Club

British Airways frequent flyer programme where members earn Avios and tier points to unlock lounge access and flight upgrades.

From FreeBest for Frequent flyers and international business travellers

74.0

Frequently asked questions

Are customer loyalty programmes usually free to join?

Most standard retail, coffee, and cosmetic loyalty programmes are entirely free to join. However, some premium programmes like Amazon Prime or specific credit card linked rewards charge a monthly or annual subscription fee in exchange for enhanced benefits.

Do loyalty points and rewards ever expire?

Yes, many loyalty programmes have expiration policies where points will lapse if your account remains inactive for a specified period, typically ranging from twelve to twenty-four months. Always check the specific terms of each individual scheme.

Can I combine loyalty points with other family members?

Some programmes, particularly hotel groups like Hilton Honors and airline clubs like British Airways, allow you to pool points or household accounts with family members. Retail schemes generally do not permit point pooling across separate accounts.

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SAASJUL 21

Top 10 Customer Loyalty Programs

The ranking, in detail

Frequently asked questions

Are customer loyalty programmes usually free to join?

Do loyalty points and rewards ever expire?

Can I combine loyalty points with other family members?

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