Craft.io is an end-to-end product management platform that combines industry-leading frameworks with built-in AI capabilities. It helps teams prioritise high-impact features and tell a compelling product story with total confidence.
| Best for | Product Managers |
| Website | craft.io |
Company facts
| Social profiles | LinkedIn, X, YouTube |
Facilities and features
- Published pricing
- Free trial
- Free plan
- API
- Integrations
What stands out
The product links OKRs to initiatives for clear visualisation of company objectives.
“Link OKRs to initiatives, epics, and features, and create OKR-based roadmaps and dashboards for clear visualization. Learn more Collect valuable feedback Collect valuable feedback”craft.io, own website
The product includes Guru by Craft.io which embeds best practices directly into the workflow.
“Help your team become better at what they do while they work with Guru by craft.io, product management best practices built-in.”craft.io, own website
Worth knowing
The Starter plan lacks access to OKRs, feedback portals, and capacity planning features.
“Add-ons are not available with this plan OKRs & Product Strategy N/A”craft.io, own website
Strengths and trade-offs
- The product links OKRs to initiatives for clear visualisation of company objectives.
- The product includes Guru by Craft.io which embeds best practices directly into the workflow.
- The Starter plan lacks access to OKRs, feedback portals, and capacity planning features.
Appears in
Best OKR software
1
craft.io98.02
Mooncamp96.03
airfocus by Lucid94.0RANKINGfull ranking →SOFTWAREVERIFIEDProduct management software with Jira integration
1craft.io98.02
ProjectManager98.03airfocus by Lucid94.0RANKINGfull ranking →How craft.io ranks
#1 in Best OKR software
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“Link OKRs to initiatives, epics, and features, and create OKR-based roadmaps and dashboards for clear visualization.”craft.io, own website
#1 in Product management software with Jira integration
How the score is made up: Evidence on its own site 20; How complete its published information is 18; Fit to this ranking's criteria 40; Buying information on its own site 20.
“End-to-end product management platform with best practices built-in From feedback collection to execution, Craft.io helps your team manage the entire product lifecycle in one place”craft.io, own website
“Then ship to Jira to make it happen.”craft.io, own website
Alternatives to craft.io
| Mooncamp The new standard to execute strategy | #2 in Best OKR software | 96.0 |
| airfocus by Lucid Decide, align, and build the right thing with confidence | #3 in Best OKR software | 94.0 |
 BusinessmapDeliver outcomes, not just tasks | #4 in Best OKR software | 92.0 |
 ProdPadProduct management software that turns strategy into outcomes | #5 in Best OKR software | 92.0 |
 WeekdoneLeading OKR software for goal tracking and status reporting | #6 in Best OKR software | 92.0 |
 GoodDayOne unified place for all work and teams | #7 in Best OKR software | 90.0 |
Questions about craft.io
Who is craft.io best for?
craft.io is best for product Managers.
Where does craft.io rank?
craft.io is ranked #1 in Best OKR software (Lister Score 98.0) and #1 in Product management software with Jira integration (Lister Score 98.0).
What are the best alternatives to craft.io?
The closest alternatives on Lister are Mooncamp (#2 in Best OKR software), airfocus by Lucid (#3 in Best OKR software) and Businessmap (#4 in Best OKR software).
Is this your company?
Claim craft.io to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.