Microsoft Advertising
Reach audiences across Bing, Yahoo, and LinkedIn
Microsoft Advertising (formerly Bing Ads) combines Bing and Yahoo search advertising with LinkedIn and native placements. It often delivers lower cost-per-click than Google and offers strong B2B targeting through LinkedIn integration.
| Pricing from | No minimum, pay-per-click |
| Best for | B2B companies and advertisers seeking lower search costs on alternative networks |
| Website | ads.microsoft.com |
Strengths and trade-offs
- Significantly lower CPCs than Google in many verticals
- Strong B2B targeting via LinkedIn profile data
- Smaller audience reach than Google Search
- Less sophisticated AI optimisation than Google Ads
Appears in
Top 10 Advertising Platforms
1Spotify Advertising96.02
Google Ads95.03
Facebook and Instagram Ads92.7RANKINGfull ranking →SAASTop 10 PPC Campaign Management Tools
1Google Ads95.02Microsoft Advertising92.73
Optmyzr90.3RANKINGfull ranking →Alternatives to Microsoft Advertising
| Google Ads The industry standard for search and display advertising | #1 in Top 10 PPC Campaign Management Tools | 95.0 |
| Optmyzr Advanced automation and account management for PPC agencies | #3 in Top 10 PPC Campaign Management Tools | 90.3 |
 KenshooAI-driven enterprise PPC platform with cross-channel capability | #4 in Top 10 PPC Campaign Management Tools | 88.0 |
 SemrushOnline visibility and marketing analytics | #5 in Top 10 PPC Campaign Management Tools | 85.7 |
 WordstreamPPC management and optimisation for small to mid-market advertisers | #6 in Top 10 PPC Campaign Management Tools | 83.3 |
 SkaiOmnichannel marketing platform for modern brands | #7 in Top 10 PPC Campaign Management Tools | 81.0 |
Questions about Microsoft Advertising
How much does Microsoft Advertising cost?
Lister lists Microsoft Advertising's pricing as: No minimum, pay-per-click.
Who is Microsoft Advertising best for?
Microsoft Advertising is best for B2B companies and advertisers seeking lower search costs on alternative networks.
Where does Microsoft Advertising rank?
Microsoft Advertising is ranked #2 in Top 10 PPC Campaign Management Tools (Lister Score 92.7) and #5 in Top 10 Advertising Platforms (Lister Score 88.0).
What are the best alternatives to Microsoft Advertising?
The closest alternatives on Lister are Google Ads (#1 in Top 10 PPC Campaign Management Tools), Optmyzr (#3 in Top 10 PPC Campaign Management Tools) and Kenshoo (#4 in Top 10 PPC Campaign Management Tools).
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