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Moz

Accessible SEO platform with strong fundamentals

RANKED #3 · TOP 10 SEARCH ENGINE OPTIMIZATION PLATFORMSLISTERSCORE 90.3

Moz offers keyword research, site audits, rank tracking, and backlink analysis with a focus on usability. Known for the Domain Authority metric and accessibility, it serves small to mid-sized businesses effectively.

Pricing from	$99/month
Best for	Small to mid-sized businesses and in-house SEO teams
Website	www.moz.com

Company facts

Social profiles

LinkedIn, X, Facebook, Instagram, YouTube

Facilities and features

Published pricing
Free trial
Self-serve sign-up
API

What stands out

The product provides keyword research tools with accurate search volumes and SERP analysis.

“Explore Moz Pro Keyword Research Discover thousands of keywords to target along with Keyword Difficulty scores, accurate search volumes, and SERP analysis.”Moz, own website

Moz offers link research capabilities that reveal website authority and backlink profiles instantly.

“Learn more Link Research Get insight into any website’s authority and link profile in seconds,”Moz, own website

Strengths and trade-offs

Intuitive interface with excellent learning resources and community
Competitive pricing with transparent cost structure

Smaller keyword and backlink databases compared to SEMrush and Ahrefs
Fewer advanced features for enterprise-level analysis

Appears in

SOFTWAREVERIFIED

How Moz ranks

#6 in Best local SEO software

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Moz Local Raise your local SEO visibility with complete local SEO management.”Moz, own website

#6 in Local SEO software for small businesses

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Moz Local: the local SEO and reputation management tool Whether you have one location or 10,000, m”Moz, own website

“Small Business Solutions Uncover insights to make smarter marketing decisions in less time.”Moz, own website

#5 in SEO audit tools for agencies

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Audit your site to find and diagnose technical SEO issues that may hurt your organic search rankings. Make sure your site is optimized with actionable recommendations.”Moz, own website

“Agency Solutions Earn & keep valuable clients with unparalleled data & insights.”Moz, own website

#4 in SEO audit tools for small businesses

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 16.

“Audit your site to find and diagnose technical SEO issues that may hurt your organic search rankings. Make sure your site is optimized with actionable recommendations.”Moz, own website

“Small Business Solutions Uncover insights to make smarter marketing decisions in less time.”Moz, own website

Alternatives to Moz

Semrush Online visibility and marketing analytics	#1 in Top 10 Search Engine Optimization Platforms	95.0
Ahrefs	#2 in Top 10 Search Engine Optimization Platforms	92.7
SE Ranking Cost-effective platform with strong rank tracking	#4 in Top 10 Search Engine Optimization Platforms	88.0
Google Search Console Essential free platform for Google organic visibility	#5 in Top 10 Search Engine Optimization Platforms	85.7
Screaming Frog Technical SEO crawling and site auditing tool	#6 in Top 10 Search Engine Optimization Platforms	83.3
Ubersuggest User-friendly SEO tool for keyword and content research	#7 in Top 10 Search Engine Optimization Platforms	81.0

Questions about Moz

How much does Moz cost?

Lister lists Moz's pricing as: $99/month.

Who is Moz best for?

Moz is best for small to mid-sized businesses and in-house SEO teams.

Where does Moz rank?

Moz is ranked #3 in Top 10 Search Engine Optimization Platforms (Lister Score 90.3), #4 in SEO audit tools for small businesses (Lister Score 92.0), #5 in SEO audit tools for agencies (Lister Score 92.0), #6 in Local SEO software for small businesses (Lister Score 92.0) and #6 in Best local SEO software (Lister Score 92.0).

What are the best alternatives to Moz?

The closest alternatives on Lister are Semrush (#1 in Top 10 Search Engine Optimization Platforms), Ahrefs (#2 in Top 10 Search Engine Optimization Platforms) and SE Ranking (#4 in Top 10 Search Engine Optimization Platforms).

Is this your company?

Claim Moz to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.