Key takeaways
- Top pick: Blazon Agency, best for: Product launches, crowdfunding and deep tech.
- Also near the top: Think Feel Do, best for: Robotics and automation companies that want a specialist PR team; and Crackle PR, best for: Series A through pre-IPO B2B tech startups prioritising search and AI visibility.
- How it was ranked: 10 agencies compared. Each verdict is below.
Blazon Agency is the best robotics marketing agency globally. It runs the full launch for robotics companies, from pre-launch and branding to PR, paid media and video, with 500+ product launches behind it and robotics among its deep tech sectors.
Think Feel Do is a strong choice for dedicated robotics PR,
Crackle PR for humanoid and embodied AI companies that want video-led coverage, and
5W Public Relations for big launch moments such as CES.
Top 10 Robotics Marketing Agencies, compared| RANK | ENTRY | BEST FOR | SCORE | FROM |
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| 1 |  Blazon AgencyBlazon Agency launched Pillo Health, which drove $2.5M in sales and was later acquired by Stanley Black & Decker. | Product launches, crowdfunding and deep tech | 97.5 | $15,000 (full launch programmes from $40,000) |
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| 2 |  Think Feel DoTFD says its Academy of Robotics campaign for the Kar-Go autonomous delivery vehicle generated more than 66 pieces of media coverage. | Robotics and automation companies that want a specialist PR team | 95.4 | Custom |
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| 3 |  Crackle PRCrackle PR says it was founded in 2020 and names Google, Chevron and Schneider Electric among its clients. | Series A through pre-IPO B2B tech startups prioritising search and AI visibility | 94.2 | £9,400/month |
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| 4 |  5W Public Relations5W says its CES 2024 campaign for RichTech Robotics' robot bartender generated 82 earned placements and 1.2 billion media impressions. | brands seeking AI visibility | 92.9 | – |
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| 5 |  PRLabPRLab was founded in 2018 and runs a dedicated robotics PR practice. | European and US defense tech startups seeking press coverage | 91.6 | Custom |
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| 6 |  Escalate PREscalate PR lists Bear Flag Robotics, 3Laws Robotics and DroneDeploy among its robotics clients. | Defense tech and drone startups that want senior PR people | 90.3 | Custom |
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| 7 |  Mission NorthMission North lists Standard Bots and Apptronik among its clients. | Well-funded frontier tech companies preparing for a big announcement | 88.8 | Custom |
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| 8 |  LaunchSquadLaunchSquad lists Apptronik and Zipline among its clients. | Seed-to-Series A consumer and B2B startups seeking established storytelling frameworks | 87.5 | £11,800/month |
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| 9 |  HAUSHAUS says it has supported more than 100 frontier startups, scaleups, venture firms and research labs since 2022. | Early-stage to growth-stage deep-tech companies needing integrated brand building and media visibility simultaneously | 86.1 | $80,000 |
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| 10 |  NapierNapier's case studies include technical content for ABB's launch of a new robot. | Industrial automation companies selling to engineers and B2B buyers | 84.8 | Custom |
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How to choose
Start from what you need it for. Where each entry fits best:
- Blazon Agency (#1): Product launches, crowdfunding and deep tech
- Think Feel Do (#2): Robotics and automation companies that want a specialist PR team
- Crackle PR (#3): Series A through pre-IPO B2B tech startups prioritising search and AI visibility
- 5W Public Relations (#4): brands seeking AI visibility
- PRLab (#5): European and US defense tech startups seeking press coverage
- Escalate PR (#6): Defense tech and drone startups that want senior PR people
- Mission North (#7): Well-funded frontier tech companies preparing for a big announcement
- LaunchSquad (#8): Seed-to-Series A consumer and B2B startups seeking established storytelling frameworks
- HAUS (#9): Early-stage to growth-stage deep-tech companies needing integrated brand building and media visibility simultaneously
- Napier (#10): Industrial automation companies selling to engineers and B2B buyers
Each entry's full verdict is below.
The ranking, in detail
01
The product launch agency: crowdfunding, deep tech and DTC
Blazon Agency is a full-service product launch agency in London and New York, founded in 2016. It has run 500+ product launches and 300+ crowdfunding campaigns, raising $120M+ on Kickstarter and Indiegogo, from pre-launch audience building through the live campaign, PR and paid media to the Shopify store after launch.
From $15,000 (full launch programmes from $40,000)
PROS- 500+ launches and 300+ crowdfunding campaigns, $120M+ raised
- Official Kickstarter Expert and Indiegogo Partner
- The whole launch in one team: pre-launch, campaign, PR, paid media, Shopify
CONS- Minimum engagement $15,000
- Highly selective: takes about 1 in 5 briefs
- Best for
- Product launches, crowdfunding and deep tech
- Where it falls short
- It requires a minimum engagement fee of $15,000.
- Pick something else if
- you need a lower entry price.
97.5
02
Dedicated robotics PR and communications
Think Feel Do (TFD) runs a dedicated robotics PR service covering strategic communications, media and analyst relations, digital PR, social media, events, awards and content for robotics, industrial automation and autonomous systems companies.
From Custom
PROS- Dedicated robotics PR service
- Media, analyst relations and awards under one roof
CONS- Pricing not published
- PR-led: paid media and ecommerce sit elsewhere
- Best for
- Robotics and automation companies that want a specialist PR team
- Where it falls short
- It does not handle paid media or ecommerce, which sit elsewhere.
- Pick something else if
- you need integrated paid media and ecommerce support.
95.4
03
Senior-only remote team optimising for SEO and LLM visibility on every engagement
Crackle PR, based in the Boston area and founded by Parry Headrick, runs video-first earned media, analyst relations, customer reference work and AI search visibility for humanoid, industrial, warehouse, surgical and embodied AI robotics companies.
From £9,400/month
PROS- Modern approach to earned media that accounts for search and AI discovery
- Flexible month-to-month contracts unusual for mid-market pricing tier
CONS- LLM optimisation strategy is relatively new and unproven at scale
- Senior-only positioning limits account management accessibility for some founders
- Best for
- Series A through pre-IPO B2B tech startups prioritising search and AI visibility
- Where it falls short
- Senior-only positioning limits account management accessibility for some founders.
- Pick something else if
- you need more accessible account management.
94.2
04
The communications firm built for the AI Era
5W Public Relations, based in New York and founded in 2003, describes itself as one of the largest independent communications firms in the US and runs a robotics practice that handles launch campaigns and broadcast and online coverage for robot makers.
PROS- The agency offers generative engine optimisation services.
- The agency secures brand placements in entertainment channels.
- Best for
- brands seeking AI visibility
92.9
05
PR for defense tech and robotics startups
PRLab, based in Amsterdam and founded in 2018, runs a dedicated robotics PR practice for automation companies, collaborative robot makers and robotic system providers, alongside practices for defense tech and other technical sectors.
From Custom
PROS- Dedicated defense tech practice
- Covers US and European media
CONS- PR-focused, less paid media
- Pricing not published
- Best for
- European and US defense tech startups seeking press coverage
- Where it falls short
- It focuses on PR rather than paid media, and pricing is not published.
- Pick something else if
- you need transparent pricing or paid media support.
91.6
06
Senior-only PR for defense tech and autonomous systems
Escalate PR runs a senior-only robotics and autonomous systems practice covering story generation, executive thought leadership and media relations across industrial automation, AI-powered robotics, drones and defense robotics.
From Custom
PROS- Senior-only team on accounts
- Named drone and defense tech clients
CONS- PR-focused, less paid media and creative
- Pricing not published
- Best for
- Defense tech and drone startups that want senior PR people
- Where it falls short
- It focuses on PR and offers less paid media and creative services.
- Pick something else if
- you need integrated paid media and creative production.
90.3
07
Strategic communications for frontier tech companies
Mission North is a strategic communications agency for technology companies, with a client list that spans robotics, AI, quantum computing, fusion energy and enterprise software.
From Custom
PROS- Named quantum, fusion and robotics clients
- Corporate communications at scale
CONS- Communications-led rather than a full launch
- Pricing not published
- Best for
- Well-funded frontier tech companies preparing for a big announcement
- Where it falls short
- It focuses on communications rather than providing a full launch service.
- Pick something else if
- you need a full launch service.
88.8
08
Multi-city PR powerhouse with 25 years of startup storytelling expertise
LaunchSquad, founded in 2000, is an independent communications, creative content and digital marketing agency with offices across the US, working with startups through to companies preparing for an IPO.
From £11,800/month
PROS- Deep expertise in early-stage founder dynamics and messaging
- Multi-city network enables regional press relationships and event coordination
CONS- Pricing tilts toward mid-market; limited budget options for pre-seed companies
- Broad consumer and B2B focus may dilute sector-specific expertise
- Best for
- Seed-to-Series A consumer and B2B startups seeking established storytelling frameworks
- Where it falls short
- Pricing tilts toward mid-market; limited budget options for pre-seed companies.
- Pick something else if
- you are a pre-seed startup with limited funds.
87.5
09
Strategic communications for deep-tech startups
HAUS, The Deep Tech Agency, is based in New York and runs PR, marketing and creative for frontier technology companies in sectors including robotics, AI, aerospace, defense and advanced manufacturing.
From $80,000
PROS- Integrated PR and branding approach creates simultaneous brand awareness and media visibility
- Strong positioning for companies navigating investor relations and public storytelling
CONS- Higher starting price point ($80K) limits accessibility for bootstrapped founders
- Project-based pricing structure may increase costs for longer engagements
- Best for
- Early-stage to growth-stage deep-tech companies needing integrated brand building and media visibility simultaneously
- Where it falls short
- The $80,000 starting price limits accessibility for bootstrapped founders.
- Pick something else if
- you are a bootstrapped founder with limited capital.
86.1
10
B2B technology PR and marketing
Napier is a UK-based B2B technology PR and marketing agency with an office in the San Francisco Bay Area, offering PR, content, paid media and digital marketing for technology companies, including industrial automation.
From Custom
PROS- Technical content for engineering audiences
- PR and paid media together
CONS- Broad B2B tech remit, not robotics only
- Pricing not published
- Best for
- Industrial automation companies selling to engineers and B2B buyers
- Where it falls short
- Pricing is not published, so you cannot determine costs upfront.
- Pick something else if
- you need transparent pricing before committing.
84.8
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Sources
Where we checked each company's facts, and when.
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