The closest alternatives to Lofty on Lister are Follow Up Boss and Cloze, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
Lofty alternatives, compared| # | ALTERNATIVE | BEST FOR | SCORE | FROM | RANKED |
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| 1 |  Follow Up BossThe go-to platform for real estate teams demanding seamless integrations | Solo agents and growing teams seeking maximum tool compatibility | 95.0 | £49/month | #1 in Top 10 CRMs for Real EstateOn 3 of Lofty's rankings |
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| 2 |  ClozeAI-powered CRM capturing leads from 15+ different sources | Agents focused on long-term client relationships and repeat business | 90.0 | <UNKNOWN> | #5 in Enterprise estate agency softwareOn 2 of Lofty's rankings |
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| 3 |  Saleswise30-second AI CMAs powered by live MLS data | Listing agents and teams needing to move quickly on market analysis | 95.0 | $39/month | #1 in Top 10 AI Tools for Real-Estate Agents |
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| 4 |  Top ProducerThe MLS-integrated powerhouse for experienced buyer agents | Experienced buyer agents and teams requiring deep MLS integration | 92.5 | £129/month | #2 in Top 10 CRMs for Real Estate |
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| 5 |  YlopoAI text and voice agents with 48% reply rate for lead qualification | High-producing real estate teams with full suite lead generation needs | 91.5 | $295/month | #2 in Top 10 AI Tools for Real-Estate Agents |
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| 6 |  CINCEnterprise-grade CRM managing massive lead generation operations | Larger teams and brokerages with sophisticated lead generation needs | 90.0 | Custom pricing | #3 in Top 10 CRMs for Real Estate |
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| 7 |  SmartZipPredictive AI identifies homeowners likely to move in 6-12 months | New and experienced listing agents seeking steady streams of warm seller leads | 88.0 | $500/month | #3 in Top 10 AI Tools for Real-Estate Agents |
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| 8 |  HubSpot CRM100% free core CRM with unlimited users and deal tracking | Startups wanting a free, scalable foundation with built-in marketing | 87.5 | Free | #4 in Top 10 CRMs for Real Estate |
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| 9 |  Retell AIPay-as-you-go voice agent for inbound and outbound calls | Agents needing human-quality conversations without monthly subscription minimums | 85.5 | $0.07/minute | #4 in Top 10 AI Tools for Real-Estate Agents |
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| 10 |  Zoho CRMComprehensive suite with pipeline tracking, analytics, and integrated marketing automation | Budget-conscious startups and cost-sensitive teams | 85.0 | $14/user/month | #5 in Top 10 CRMs for Real Estate |
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How to choose an alternative to Lofty
Start from what you need it for. Where each fits best, as Lister records it:
- Follow Up Boss: Solo agents and growing teams seeking maximum tool compatibility
- Cloze: Agents focused on long-term client relationships and repeat business
- Saleswise: Listing agents and teams needing to move quickly on market analysis
- Top Producer: Experienced buyer agents and teams requiring deep MLS integration
- Ylopo: High-producing real estate teams with full suite lead generation needs
- CINC: Larger teams and brokerages with sophisticated lead generation needs
- SmartZip: New and experienced listing agents seeking steady streams of warm seller leads
- HubSpot CRM: Startups wanting a free, scalable foundation with built-in marketing
- Retell AI: Agents needing human-quality conversations without monthly subscription minimums
- Zoho CRM: Budget-conscious startups and cost-sensitive teams
Closest to Lofty by the rankings they share: Follow Up Boss (3 rankings) and Cloze (2 rankings).
Free to start, by their stated pricing: HubSpot CRM.
Stated starting prices: Follow Up Boss (£49/month), Saleswise ($39/month), Top Producer (£129/month), Ylopo ($295/month), SmartZip ($500/month), Retell AI ($0.07/minute) and Zoho CRM ($14/user/month).
Custom or quote-based pricing: CINC.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
The go-to platform for real estate teams demanding seamless integrations
#1 in Top 10 CRMs for Real Estate: Follow Up Boss delivers a comprehensive CRM built from the ground up for real estate professionals. Its strength lies in connecting with over 250 real estate tools, making it the most integrated platform available. Designed for both solo agents and teams, it streamlines lead management, follow-up automation and deal tracking.
PROS- Integrates with 250+ real estate and third-party applications
- Excellent automation for lead follow-up and nurturing
CONS- Steeper learning curve compared to simpler alternatives
- Premium pricing for advanced team features
95.0
02
AI-powered CRM capturing leads from 15+ different sources
#5 in Enterprise estate agency software: Cloze is an AI-powered real estate platform designed for brokerages. It helps agents close more deals and boost productivity through intelligent lead management.
PROS- Auto-captures leads from multiple sources, reducing manual entry
- Designed specifically for nurturing long-term client relationships
CONS- Less focused on outbound prospecting than inbound lead consolidation
90.0
03
30-second AI CMAs powered by live MLS data
#1 in Top 10 AI Tools for Real-Estate Agents: Saleswise delivers instant Comparative Market Analysis using real-time MLS data across the U.S. and Canada, enabling listing agents to respond to client requests in seconds rather than hours.
PROS- Instant market analysis eliminates hours of manual research
- Affordable entry point at $39/month for solo agents
CONS- Limited to CMA generation; lacks broader CRM functionality
95.0
04
The MLS-integrated powerhouse for experienced buyer agents
#2 in Top 10 CRMs for Real Estate: Top Producer is purpose-built for real estate professionals with direct integration to over 320 MLS boards across North America. This makes it indispensable for agents who depend on live listing data and rapid access to property information. Its Pro Plan includes comprehensive transaction management and advanced reporting.
PROS- Direct integration with 320+ MLS boards nationwide
- Powerful transaction management and deal tracking
CONS- Higher price point than many competitors
- Requires technical proficiency for full utilisation
92.5
05
AI text and voice agents with 48% reply rate for lead qualification
#2 in Top 10 AI Tools for Real-Estate Agents: Ylopo combines lead generation with dual AI agents: text replies within 60 seconds and voice agents that qualify leads on timeline and budget, live-transferring ready prospects to agents.
PROS- Dual AI agents (text and voice) handle qualification at scale
- 48% reply rate significantly outpaces manual outreach
CONS- Higher base cost at $295/month plus ad spend
- Complex platform requires team buy-in and training
91.5
06
Enterprise-grade CRM managing massive lead generation operations
#3 in Top 10 CRMs for Real Estate: CINC (Command Intelligence) is the platform of choice for larger teams and brokerages handling significant lead volumes. It manages over £20 million in annual ad spend for lead generation, giving brokers complete visibility and control over their marketing investments. Custom pricing reflects its enterprise positioning.
PROS- Handles high-volume lead generation and attribution tracking
- Enterprise-level reporting and customisation capabilities
CONS- Custom pricing makes budgeting unpredictable
- Overkill for solo agents and small teams
90.0
07
Predictive AI identifies homeowners likely to move in 6-12 months
#3 in Top 10 AI Tools for Real-Estate Agents: SmartZip uses AI to maintain 72% accuracy in identifying homeowners most likely to sell within the next six to twelve months, delivering warm seller leads directly to agents.
PROS- High-accuracy lead scoring reduces wasted outreach
- Warm leads increase conversion rates versus cold prospecting
CONS- Premium pricing at $500+/month limits adoption for solo agents
- Requires integration with existing systems
88.0
08
100% free core CRM with unlimited users and deal tracking
#4 in Top 10 CRMs for Real Estate: HubSpot CRM has become a leading choice for real estate teams leveraging AI-powered features for personalised customer communications. Its free tier entry point, combined with powerful AI functionality, makes it accessible to teams of all sizes. The platform excels at nurturing contacts through automated, intelligent workflows.
PROS- Completely free with no user limits or feature restrictions in core CRM
- Seamless integration with HubSpot's marketing and sales tools
CONS- Limited advanced customisation compared to paid tiers
87.5
09
Pay-as-you-go voice agent for inbound and outbound calls
#4 in Top 10 AI Tools for Real-Estate Agents: Retell AI delivers human-quality voice agent conversations for real estate calls at just $0.07 per minute with direct CRM and calendar integration, eliminating expensive monthly minimums.
PROS- Flexible pay-per-use model suits variable call volume
- Direct CRM and calendar integration captures leads automatically
CONS- Ongoing per-minute costs can exceed monthly plans at higher call volumes
- Requires CRM integration setup
85.5
10
Comprehensive suite with pipeline tracking, analytics, and integrated marketing automation
#5 in Top 10 CRMs for Real Estate: Zoho CRM has earned respect in the real estate sector for its affordability and remarkable flexibility. With over 1,000 third-party integration options, it can be tailored to virtually any workflow. Its open architecture makes it ideal for brokers who want a blank canvas rather than a prescriptive solution.
PROS- Integrated marketing automation, analytics, and pipeline tracking at competitive pricing
- Highly customisable with extensive third-party integrations and Zoho ecosystem
CONS- User interface can feel complex for first-time CRM users
85.0