The closest alternatives to Microsoft Forms on Lister are Typeform, Jotform and Google Forms, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Microsoft Forms
Start from what you need it for. Where each fits best, as Lister records it:
Closest to Microsoft Forms by the rankings they share: Typeform (3 rankings), Jotform (3 rankings) and Google Forms (3 rankings).
Free to start, by their stated pricing: Google Forms and HubSpot Forms.
Stated starting prices: Typeform ($25 per month), Jotform ($34 per month), SurveySparrow ($19 per month), SurveyMonkey ($25 per month), Hotjar ($32 per month) and Formstack ($83 per month).
Custom or quote-based pricing: Qualtrics and Qualtrics CoreXM.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
People-friendly forms and surveys
#1 in Top 10 AI Form Builders with Conditional Logic: Typeform specialises in conversational, visually appealing forms with powerful conditional branching, AI-powered field suggestions, and extensive integrations. It excels at user engagement and data collection for surveys, quizzes, and feedback.
PROS- Exceptional user interface and design
- High completion rates due to conversational layout
CONS- Response limits on lower tiers
- Not ideal for long, academic questionnaires
95.0
02
Powerful forms made easy
#2 in Top 10 AI Form Builders with Conditional Logic: Jotform provides advanced conditional logic, payment collection, e-signatures, and thousands of pre-built templates. It serves businesses needing complex workflows, detailed analytics, and multi-channel form deployment.
PROS- Huge library of templates
- Accepts payments directly through forms
CONS- Interface can feel cluttered
- Branding removal requires paid plans
92.7
03
Simple surveys for everyone
#4 in Top 10 Survey Distribution Platforms: A completely free, straightforward survey tool integrated tightly within the Google Workspace ecosystem.
PROS- 100 percent free to use
- Seamless real-time collaboration with Google Sheets
CONS- Basic customisation options
- Lacks advanced branching and analytics
88.0
04
Next-generation experience management platform
#7 in Top 10 Survey Distribution Platforms: An omnichannel experience platform that transforms traditional surveys into chat-like, conversational experiences.
PROS- Chat-like interface boosts engagement
- Good automation for recurring pulses
CONS- Reporting tools are less robust than competitors
- Mobile app functionality is limited
81.0
05
The world's most popular survey tool
#1 in Top 10 Survey Distribution Platforms: A globally recognized survey platform offering robust templates and multi-channel distribution options for businesses of all sizes.
PROS- Extensive template library
- Strong third-party integrations
CONS- Advanced features require expensive tiers
- Free plan is very limited
95.0
06
Understand how your users behave
#8 in Top 10 Survey Tools: A behaviour analytics tool that combines traditional feedback widgets with heatmaps and session recordings.
PROS- Combines qualitative surveys with behavioral heatmaps
- Easy installation via tracking code
CONS- Not designed for long-form academic research
- Pricing scales quickly with high traffic
78.7
07
The enterprise data collection standard
#2 in Top 10 Survey Tools: An enterprise-grade experience management platform designed for complex academic research, advanced data analytics, and large organizations.
PROS- Extremely powerful statistical and text analytics
- Highly customizable survey logic and branding
CONS- Steep learning curve for non-technical users
- Pricing is very high for smaller businesses
92.7
08
Enterprise-grade experience management
#2 in Top 10 Survey Distribution Platforms: An enterprise-grade experience management platform designed for complex academic and corporate research studies.
PROS- Incredible analytical power
- Advanced survey logic and branching
CONS- Steep learning curve for beginners
- High cost for smaller businesses
92.7
09
CRM-native form builder with intelligent field validation and workflow automation
#3 in Top 10 AI Form Builders with Conditional Logic: HubSpot Forms integrates natively within the HubSpot CRM, offering conditional logic, smart field visibility, and seamless lead routing. It excels for marketing teams automating lead capture and nurturing workflows.
PROS- Completely free within HubSpot ecosystem with no hidden fees
- Seamless data sync to CRM and workflow automation
CONS- Limited value outside HubSpot CRM ecosystem
- Fewer design customisation options than standalone builders
90.3
10
Transform data collection into workflows
#4 in Top 10 AI Form Builders with Conditional Logic: Formstack provides sophisticated conditional logic, document generation, e-signatures, and workflow automation. It targets enterprises requiring compliance, audit trails, and complex multi-step processes.
PROS- HIPAA and GDPR compliance options
- Robust electronic signature workflows
CONS- Significantly more expensive than consumer tools
88.0