The closest alternatives to Workato on Lister are Zapier, Tray.io and Make, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Workato
Start from what you need it for. Where each fits best, as Lister records it:
- Zapier: General business users and vast app integrations
- Tray.io: SaaS companies and revenue operations
- Make: Complex workflows and visual data routing
- Microsoft Power Automate: Enterprise Microsoft 365 users
- n8n: Developers and privacy-conscious teams
- UiPath: Enterprise-scale intelligent automation
- ActiveCampaign: Advanced automation and CRM needs
- IFTTT: Smart home automation and simple personal tasks
- Pipedream: Developers building custom API workflows
- Talend: Large enterprises requiring robust data governance
Closest to Workato by the rankings they share: Zapier (6 rankings), Tray.io (3 rankings) and Make (3 rankings).
Stated starting prices: Zapier ($19.99/month), Make ($9/month), Microsoft Power Automate ($15/user/month), ActiveCampaign ($29 per month), IFTTT ($3.33/month) and Pipedream ($19/month).
Custom or quote-based pricing: Tray.io, UiPath and Talend.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01

Easy automation for everyone
#1 in Top 10 Workflow Automation: The most popular automation platform connecting thousands of web applications with a user-friendly interface.
PROS- Massive library of pre-built app integrations
- Extremely user-friendly interface for beginners
CONS- Can become very expensive at scale
95.0
02

The general automation platform
#1 in AI workflow automation tools for enterprises: Tray.io is an AI-ready integration and automation platform. It provides a unified solution for data and AI orchestration.
PROS- Highly scalable architecture
- Strong focus on API management and data flexibility
CONS- Pricing is opaque and tailored for mid-to-large companies
98.0
03

Design, build, and automate visually
#2 in Top 10 Workflow Automation: A powerful visual platform formerly known as Integromat, designed for building complex, multi-step workflows.
PROS- Powerful visual execution mapping
- Generous free tier and affordable entry pricing
CONS- Steeper learning curve than simpler alternatives
92.7
04

Automate processes across your organization
#3 in Top 10 Workflow Automation: A robust automation and robotic process automation solution deeply integrated with the Microsoft 365 ecosystem.
PROS- Seamless integration with Microsoft applications
- Advanced enterprise-grade security and governance
CONS- Complex licensing structure
- Interface can feel bloated for simple tasks
90.3
05

Fair-code workflow automation node-based tool
#5 in Top 10 Workflow Automation: A fair-code workflow automation tool that offers both cloud-hosted and self-hosted deployment options.
PROS- Self-hosting ensures complete data privacy
- Fair-code model allows free usage under certain conditions
CONS- Requires technical knowledge to self-host and maintain
85.7
06

The enterprise automation platform
#5 in Top 10 Workflow Automation Platforms: UiPath is a leading RPA platform enabling organisations to automate repetitive, rule-based processes. It offers cloud and on-premises deployment with advanced process mining and AI integration.
PROS- Extensive AI integration
- Large developer community
CONS- Steep learning curve for advanced features
85.7
07

#6 in AI workflow automation tools for enterprises: ActiveCampaign is a marketing automation platform designed for any business. It enables teams to automate and optimise customer journeys across multiple channels.
PROS- Industry-leading automation capabilities
- Robust built-in CRM and pipeline management
CONS- Steeper learning curve for complete beginners
92.0
08

Bring your services together
#6 in Top 10 Workflow Automation Platforms: IFTTT (If This Then That) is a simple, accessible automation platform for non-technical users. It uses straightforward if-then logic to connect consumer apps and IoT devices.
PROS- Very easy to set up for personal and smart home use
- Affordable subscription plans
CONS- Lacks the multi-step complexity needed for enterprise business workflows
83.3
09

The developer platform for integration
#6 in Top 10 Workflow Automation: A developer-first integration platform that allows building workflows using code alongside pre-built components.
PROS- Great for developers needing custom code execution
- Generous free tier for testing and light usage
CONS- Not suitable for non-technical users without coding skills
83.3
10

Data integration and integrity
#6 in Top 10 Integration Platforms: Talend offers open-source and commercial integration solutions combining data integration, data quality, and API services. It supports both cloud and on-premises deployment models.
PROS- Comprehensive suite covering data quality and governance
- Extensive library of components and connectors
CONS- Resource intensive and complex to deploy
83.3