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Burson
Number 2 US-headquartered firm specialising in advisory and crisis communications.
Burson is formed from the merger of BCW and Hill & Knowlton, making it the number 2 US-headquartered PR firm by fee income. The agency specialises in advisory services and crisis communications, with deep expertise in reputation management.
| Pricing from | Custom retainer (typically £22,000–£26,000 per month) |
| Best for | Corporations requiring crisis communications, reputation management, and strategic advisory services |
| Website | www.burson.com |
Strengths and trade-offs
- Specialist crisis communications and advisory expertise
- Strong reputation management credentials
- Merger integration still evolving
- Enterprise-focused model may not suit smaller brands
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