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Burson

Number 2 US-headquartered firm specialising in advisory and crisis communications.

RANKED #4 · TOP 10 PR AGENCIESLISTERSCORE 87.5

Burson is formed from the merger of BCW and Hill & Knowlton, making it the number 2 US-headquartered PR firm by fee income. The agency specialises in advisory services and crisis communications, with deep expertise in reputation management.

Pricing from	Custom retainer (typically £22,000–£26,000 per month)
Best for	Corporations requiring crisis communications, reputation management, and strategic advisory services
Website	www.burson.com

Strengths and trade-offs

Specialist crisis communications and advisory expertise
Strong reputation management credentials

Merger integration still evolving
Enterprise-focused model may not suit smaller brands

Appears in

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Questions about Burson

How much does Burson cost?

Lister lists Burson's pricing as: Custom retainer (typically £22,000–£26,000 per month).

Who is Burson best for?

Burson is best for corporations requiring crisis communications, reputation management, and strategic advisory services.

Where does Burson rank?

Burson is ranked #4 in Top 10 PR Agencies (Lister Score 87.5).

What are the best alternatives to Burson?

The closest alternatives on Lister are Edelman (#1 in Top 10 PR Agencies), Real Chemistry (#2 in Top 10 PR Agencies) and The Weber Shandwick Collective (#3 in Top 10 PR Agencies).

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