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Burson

Number 2 US-headquartered firm specialising in advisory and crisis communications.

Burson is formed from the merger of BCW and Hill & Knowlton, making it the number 2 US-headquartered PR firm by fee income. The agency specialises in advisory services and crisis communications, with deep expertise in reputation management.

Pricing fromCustom retainer (typically £22,000–£26,000 per month)
Best forCorporations requiring crisis communications, reputation management, and strategic advisory services
Websitewww.burson.com

Strengths and trade-offs

  • Specialist crisis communications and advisory expertise
  • Strong reputation management credentials
  • Merger integration still evolving
  • Enterprise-focused model may not suit smaller brands

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