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Emma

A financial fitness app that uses open banking and AI to detect fee traps, track subscriptions, and help users save money on bills.

Pricing from£4.99/month
Best forDetecting hidden fees and unwanted subscriptions
Websiteemma-app.com

Strengths and trade-offs

  • Great insights on bank charges and fees
  • Built-in cashbacks and rewards
  • Customer support can sometimes be slow to respond

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