The industry standard web analytics platform offering robust reporting, event tracking, and seamless integration with the Google marketing ecosystem.
| Pricing from | Free |
| Best for | General websites and marketers |
| Website | analytics.google.com |
Strengths and trade-offs
- Extensive free tier available
- Deep integration with Google Ads
- Steep learning curve for version 4
- Data privacy and sampling concerns
Appears in
Is this your company?
Claim Google Analytics to suggest corrections to its listing (pricing, features, details) or ask about an enhanced profile. We review every claim before anything changes.