Google Analytics
The market leader in digital measurement
The industry standard web analytics platform offering robust reporting, event tracking, and seamless integration with the Google marketing ecosystem.
| Pricing from | Free |
| Best for | General websites and marketers |
| Website | analytics.google.com |
Google Analytics pricing
Has a free plan. Pricing as Lister records it: Free
Prices change: check Google Analytics's own pricing page before you buy.
Strengths and trade-offs
- Extensive free tier available
- Deep integration with Google Ads
- Steep learning curve for version 4
- Data privacy and sampling concerns
Appears in
Related rankings
- Best AI product analytics tools
- Best product analytics software
- Enterprise product analytics software
- AI product analytics tools for startups
- Product analytics software for startups
- Product analytics software with a free plan
Alternatives to Google Analytics
 Adobe AnalyticsEnterprise intelligence for complex data needs | #2 in Top 10 Web Analytics Platforms | 92.7 |
 MatomoEthical web analytics with 100 percent data ownership | #3 in Top 10 Web Analytics Platforms | 90.3 |
 MixpanelThe product analytics solution | #4 in Top 10 Web Analytics Platforms | 88.0 |
 AmplitudeUnderstand user behaviour to grow your product | #5 in Top 10 Web Analytics Platforms | 85.7 |
 Plausible AnalyticsSimple, privacy friendly website analytics | #6 in Top 10 Web Analytics Platforms | 83.3 |
 Fathom AnalyticsPrivacy focused analytics without the noise | #7 in Top 10 Web Analytics Platforms | 81.0 |
Questions about Google Analytics
How much does Google Analytics cost?
Google Analytics's pricing, as Lister records it: Free.
Is Google Analytics free?
Yes. Its pricing reads: Free.
Who is Google Analytics best for?
Google Analytics is best for general websites and marketers.
Where does Google Analytics rank?
Google Analytics is ranked #1 in Top 10 Web Analytics Platforms (Lister Score 95.0).
What are the best alternatives to Google Analytics?
The closest alternatives on Lister are Adobe Analytics (#2 in Top 10 Web Analytics Platforms), Matomo (#3 in Top 10 Web Analytics Platforms) and Mixpanel (#4 in Top 10 Web Analytics Platforms).
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#1 in Top 10 Web Analytics Platforms
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