HOME / SAAS / TOP 10 SESSION RECORDING & HEATMAP TOOLS / TRUCONVERSION (FORMERLY CONVERTKIT)

TruConversion (formerly ConvertKit)

User experience optimisation platform with heatmaps and video playback

RANKED #5 · TOP 10 SESSION RECORDING & HEATMAP TOOLSLISTERSCORE 85.7

TruConversion delivers heatmaps, session recordings, form analytics and A/B testing. The platform focuses on identifying micro-conversions and provides actionable insights for improving user engagement.

Pricing from	£20/month
Best for	Mid-market SaaS and service businesses needing conversion rate optimisation tools
Website	www.truconversion.com

Facilities and features

Published pricing

What stands out

The product offers simple installation via a single script paste.

“If you know the URL, we can track it! Once you install the TruConversion script, you’re ready to start measuring your funnels, page engagement, conversion rates, and more…”TruConversion (formerly ConvertKit), own website

TruConversion allows users to share reports with unique links.

“One Click Share Button Every report comes with a unique share link that you control.”TruConversion (formerly ConvertKit), own website

Strengths and trade-offs

Affordable pricing with generous free tier including basic session recording
Form analytics pinpoint field-level abandonment and friction points

Smaller feature ecosystem compared to market leaders like Hotjar
Reporting interface requires more clicks to access advanced visualisations

Appears in

SOFTWAREVERIFIED

How TruConversion (formerly ConvertKit) ranks

#10 in Ecommerce analytics software for small businesses

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 8.

“TruConversion is an all-in-one analytics and feedback application that sees what your website and mobile visitors are doing, so you can make tiny tweaks to boost your conversions.”TruConversion (formerly ConvertKit), own website

“14 day FREE trial Business Plans For individuals and small-midsize businesses”TruConversion (formerly ConvertKit), own website

#10 in Marketing attribution software for small businesses

How the score is made up: Evidence on its own site 20; How complete its published information is 16; Fit to this ranking's criteria 40; Buying information on its own site 8.

“All in one Funnel tracking and Analytics Tools Simple & Accurate Funnel Tracking and Optimization Software”TruConversion (formerly ConvertKit), own website

“14 day FREE trial Business Plans For individuals and small-midsize businesses”TruConversion (formerly ConvertKit), own website

Alternatives to TruConversion (formerly ConvertKit)

Hotjar Understand how your users behave	#1 in Top 10 Session Recording & Heatmap Tools	95.0
Crazy Egg	#2 in Top 10 Session Recording & Heatmap Tools	92.7
Microsoft Clarity Free session recording and heatmap analytics from Microsoft	#3 in Top 10 Session Recording & Heatmap Tools	90.3
FullStory	#4 in Top 10 Session Recording & Heatmap Tools	88.0
SessionCam Digital experience optimisation with session replay and analytics	#6 in Top 10 Session Recording & Heatmap Tools	83.3
Inspectlet	#7 in Top 10 Session Recording & Heatmap Tools	81.0

Questions about TruConversion (formerly ConvertKit)

How much does TruConversion (formerly ConvertKit) cost?

Lister lists TruConversion (formerly ConvertKit)'s pricing as: £20/month.

Who is TruConversion (formerly ConvertKit) best for?

TruConversion (formerly ConvertKit) is best for mid-market SaaS and service businesses needing conversion rate optimisation tools.

Where does TruConversion (formerly ConvertKit) rank?

TruConversion (formerly ConvertKit) is ranked #5 in Top 10 Session Recording & Heatmap Tools (Lister Score 85.7), #10 in Ecommerce analytics software for small businesses (Lister Score 84.0) and #10 in Marketing attribution software for small businesses (Lister Score 84.0).

What are the best alternatives to TruConversion (formerly ConvertKit)?

The closest alternatives on Lister are Hotjar (#1 in Top 10 Session Recording & Heatmap Tools), Crazy Egg (#2 in Top 10 Session Recording & Heatmap Tools) and Microsoft Clarity (#3 in Top 10 Session Recording & Heatmap Tools).

Is this your company?

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