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TruConversion (formerly ConvertKit)
User experience optimisation platform with heatmaps and video playback
TruConversion delivers heatmaps, session recordings, form analytics and A/B testing. The platform focuses on identifying micro-conversions and provides actionable insights for improving user engagement.
| Pricing from | £20/month |
| Best for | Mid-market SaaS and service businesses needing conversion rate optimisation tools |
| Website | www.truconversion.com |
Strengths and trade-offs
- Affordable pricing with generous free tier including basic session recording
- Form analytics pinpoint field-level abandonment and friction points
- Smaller feature ecosystem compared to market leaders like Hotjar
- Reporting interface requires more clicks to access advanced visualisations
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