Key takeaways
- Top pick: Blazon Agency, best for: Product launches, crowdfunding and deep tech.
- Also near the top: Taylor Herring, best for: Consumer brands that want a launch people talk about; and The PHA Group, best for: Challenger consumer brands that want PR to drive store traffic.
- How it was ranked: 10 agencies compared. Each verdict is below.
Blazon Agency is the best product launch agency in London. From its London base it runs launches end to end, from positioning and pre-launch audience building through PR, paid media, video and the Shopify store, with 500+ product launches and $250M+ in sales behind it.
Taylor Herring is the strongest choice for consumer PR launches,
Brands2Life for technology launches, and
PrettyGreen for experiential launches.
Top 10 Product Launch Agencies in London, compared| RANK | ENTRY | BEST FOR | SCORE | FROM |
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| 1 |  Blazon AgencyBlazon Agency has driven $250M+ in sales across 500+ product launches. | Product launches, crowdfunding and deep tech | 97.4 | $15,000 (full launch programmes from $40,000) |
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| 2 |  Taylor HerringTaylor Herring says its Samsung Galaxy A56 5G campaign delivered a 24% year-on-year sales uplift over the previous model. | Consumer brands that want a launch people talk about | 95.3 | Custom |
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| 3 |  The PHA GroupThe PHA Group says its DASH Lime launch for DASH Water earned 39 pieces of coverage and a 60% rise in online store sessions within a month. | Challenger consumer brands that want PR to drive store traffic | 94.0 | Custom |
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| 4 |  Brands2LifeBrands2Life says its Tim Hortons UK menu launch earned over 270 pieces of coverage and 13,500 sales of the new items. | Technology and consumer brands launching in the UK | 92.7 | Custom |
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| 5 |  Hope&GloryHope&Glory says its Greggs Chicken Roll launch earned over 500 pieces of coverage and first-day in-store sell-outs. | Food, drink and retail brands that want launch-day sell-outs | 91.5 | Custom |
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| 6 |  PrettyGreenPrettyGreen says its Polaroid Go Gen 3 festival launch drove 5,847 direct engagements over five days. | Brands that want people to try the product in person at launch | 90.2 | Custom |
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| 7 |  The RomansThe Romans says its Nespresso Vertuo World campaign generated 1.16 billion in earned media reach. | Consumer brands that want a launch built around talent and culture | 88.9 | Custom |
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| 8 |  CirkleCirkle says its Birds Eye Steamfresh Meals launch had a total reach of 160 million and secured 40+ pieces of coverage. | Food and household brands launching into supermarkets | 87.6 | Custom |
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| 9 |  Launch PRLaunch PR says its AEG campaign earned 642 pieces of coverage and 15m+ broadcast reach across 586 UK stations. | Consumer brands that want creative PR on a defined project | 86.3 | Custom |
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| 10 |  GrammatikGrammatik says its Previs Pro 3 launch reached 40 million+ monthly unique browsers through earned media. | B2B tech and software companies launching a new product | 85.0 | Custom |
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How to choose
Start from what you need it for. Where each entry fits best:
- Blazon Agency (#1): Product launches, crowdfunding and deep tech
- Taylor Herring (#2): Consumer brands that want a launch people talk about
- The PHA Group (#3): Challenger consumer brands that want PR to drive store traffic
- Brands2Life (#4): Technology and consumer brands launching in the UK
- Hope&Glory (#5): Food, drink and retail brands that want launch-day sell-outs
- PrettyGreen (#6): Brands that want people to try the product in person at launch
- The Romans (#7): Consumer brands that want a launch built around talent and culture
- Cirkle (#8): Food and household brands launching into supermarkets
- Launch PR (#9): Consumer brands that want creative PR on a defined project
- Grammatik (#10): B2B tech and software companies launching a new product
Each entry's full verdict is below.
The ranking, in detail
01
The product launch agency: crowdfunding, deep tech and DTC
Blazon Agency is a full-service product launch agency in London and New York, founded in 2016. It has run 500+ product launches and 300+ crowdfunding campaigns, raising $120M+ on Kickstarter and Indiegogo, from pre-launch audience building through the live campaign, PR and paid media to the Shopify store after launch.
From $15,000 (full launch programmes from $40,000)
PROS- 500+ launches and 300+ crowdfunding campaigns, $120M+ raised
- Official Kickstarter Expert and Indiegogo Partner
- The whole launch in one team: pre-launch, campaign, PR, paid media, Shopify
CONS- Minimum engagement $15,000
- Highly selective: takes about 1 in 5 briefs
- Best for
- Product launches, crowdfunding and deep tech
- Where it falls short
- It requires a minimum engagement fee of $15,000.
- Pick something else if
- you need a lower entry price.
97.4
02
Consumer PR and product launch campaigns
Taylor Herring, headquartered on Chancery Lane in London, runs consumer PR, social, influencer and brand campaigns, including product and new product development launches. It says it has a team of 50.
From Custom
PROS- Product launches with published sales results
- Strong consumer PR and social reach
CONS- Pricing not published
- Consumer PR focus rather than ecommerce builds
- Best for
- Consumer brands that want a launch people talk about
- Where it falls short
- It focuses on consumer PR rather than building ecommerce capabilities.
- Pick something else if
- you need dedicated ecommerce development services.
95.3
03
Earned-first PR with digital and creative
The PHA Group, headquartered in Covent Garden with offices in Manchester, Leeds, New York and Boston, offers earned-first PR alongside digital, social, creative and crisis work. It was founded in 2005 as Phil Hall Associates and says it has more than 120 specialists.
From Custom
PROS- Earned media tied to sales metrics
- Offices across the UK and US
CONS- Pricing not published
- PR-led, so store builds sit elsewhere
- Best for
- Challenger consumer brands that want PR to drive store traffic
- Where it falls short
- Pricing is not published, so budget planning requires direct inquiry.
- Pick something else if
- you need transparent upfront pricing.
94.0
04
Technology and consumer PR
Brands2Life, based on Southwark Street in London and founded in 2000, provides technology and consumer PR, content, digital and public affairs. It has been part of the Paritee group since December 2023.
From Custom
PROS- Strong technology PR heritage
- Launch results tied to sales
CONS- Pricing not published
- Broad sector spread rather than launch specialism
- Best for
- Technology and consumer brands launching in the UK
- Where it falls short
- Pricing is not published, so you cannot determine costs upfront.
- Pick something else if
- you need transparent pricing before committing.
92.7
05
Consumer brand PR, influencer and experiential
Hope&Glory, based on Collier Street in London's King's Cross, is a consumer brand agency covering integrated PR, influencer, experiential and creative work.
From Custom
PROS- Launches that drive in-store sell-through
- PR, influencer and experiential in one team
CONS- Pricing not published
- Consumer focus, less suited to technical products
- Best for
- Food, drink and retail brands that want launch-day sell-outs
- Where it falls short
- It is less suited to technical products due to its consumer focus.
- Pick something else if
- you need expertise in technical product launches.
91.5
06
Experiential, social and PR launches
PrettyGreen, founded in London in 2008 and based on City Road with offices in Cheltenham, Edinburgh, Leeds and Manchester, runs PR, social and influencer, experiential, content and paid campaigns. It describes itself as an independent communications agency.
From Custom
PROS- Experiential product launches
- Independent, with offices across the UK
CONS- Pricing not published
- Experiential-led, lighter on ecommerce
- Best for
- Brands that want people to try the product in person at launch
- Where it falls short
- It focuses on experiential launches and offers less support for ecommerce.
- Pick something else if
- you need strong ecommerce capabilities.
90.2
07
Consumer PR and creative communications
The Romans, based in Shoreditch with offices in Amsterdam, Berlin, Dubai and New York, runs consumer, corporate, entertainment, social and tech PR. Founded in 2015 and part of The Mother Family, it says it has more than 250 employees.
From Custom
PROS- Large earned reach on consumer campaigns
- Studio and social under one roof
CONS- Pricing not published
- More campaign and ambassador work than product launch specialism
- Best for
- Consumer brands that want a launch built around talent and culture
- Where it falls short
- It focuses more on campaign and ambassador work than product launch specialism.
- Pick something else if
- you need a dedicated product launch specialist.
88.9
08
Consumer, trade and corporate communications
Cirkle, based on Farringdon Road in London, runs consumer, B2B and trade, corporate reputation, digital and social communications. It is part of Accordience.
From Custom
PROS- Consumer and trade launch work together
- Measured campaign results
CONS- Pricing not published
- Less known outside consumer goods
- Best for
- Food and household brands launching into supermarkets
- Where it falls short
- Pricing is not published, making budget planning difficult.
- Pick something else if
- you need transparent pricing upfront.
87.6
09
Independent creative brand PR
Launch PR, based on Bastwick Street in Clerkenwell, is an independent creative brand PR agency founded in 2001, providing press office, social and digital PR.
From Custom
PROS- Project-based PR model
- Creative campaigns with broadcast reach
CONS- Pricing not published
- PR-led, so paid media and ecommerce sit elsewhere
- Best for
- Consumer brands that want creative PR on a defined project
- Where it falls short
- It focuses on PR, so you must handle paid media and ecommerce separately.
- Pick something else if
- you need integrated paid media and ecommerce management.
86.3
10
Senior-led B2B tech PR
Grammatik, based at Shoreditch Exchange in East London and founded in 2014, is an independent, senior-led B2B PR agency that works only with technology companies, covering PR, content, design and video.
From Custom
PROS- Technology-only client base
- Senior-led, by its own description
CONS- B2B tech only, not consumer products
- Pricing not published
- Best for
- B2B tech and software companies launching a new product
- Where it falls short
- It does not serve consumer product companies, limiting its scope to B2B technology clients only.
- Pick something else if
- you launch consumer products.
85.0
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Sources
Where we checked each company's facts, and when.
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