The closest alternatives to Brevo on Lister are ActiveCampaign, Klaviyo and Getresponse, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Brevo
Start from what you need it for. Where each fits best, as Lister records it:
- ActiveCampaign: Advanced automation and CRM needs
- Klaviyo: E-commerce stores and Shopify merchants
- Getresponse: Webinars and sales funnels
- Kit: Creators and bloggers seeking to monetise audiences through digital product and subscription sales
- MailerLite: Budget-conscious creators and bloggers
- Omnisend: Ecommerce stores
- Mailchimp: Small businesses and beginners
- HubSpot: All in one inbound marketing and ease of use
- Clerk io: All-in-one automation
- AWeber: Traditional businesses seeking reliable support
Closest to Brevo by the rankings they share: ActiveCampaign (7 rankings), Klaviyo (6 rankings) and Getresponse (5 rankings).
Free to start, by their stated pricing: Kit.
Stated starting prices: ActiveCampaign ($29 per month), Getresponse ($19 per month), MailerLite ($10 per month), Omnisend ($16/month), Mailchimp ($13 per month), HubSpot ($20/month) and AWeber ($15 per month).
Custom or quote-based pricing: Klaviyo and Clerk io.
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01

#2 in Top 10 Email Service Providers: A powerful customer experience automation platform offering advanced segmentation, CRM tools, and intricate email workflows.
PROS- Industry-leading automation capabilities
- Robust built-in CRM and pipeline management
CONS- Steeper learning curve for complete beginners
92.7
02

#1 in AI email marketing tools with brand voice controls: Klaviyo unifies email, SMS, and WhatsApp channels to drive personalised customer relationships.
PROS- Incredible data integration with e-commerce platforms
- Advanced predictive analytics and customer segmentation
CONS- Can become very expensive for large subscriber databases
96.0
03

#2 in AI email marketing tools for enterprises: GetResponse is an email marketing and automation platform. It uses AI to optimise customer journeys and grow repeat revenue.
PROS- Built-in webinar hosting on higher tiers
- Comprehensive conversion funnel builder
CONS- Interface can feel cluttered due to the large number of features
94.0
04

Email marketing platform built for digital creators
#2 in Top 10 Email Newsletter Platforms: ConvertKit specialises in helping creators, bloggers and indie authors build and monetise their audiences through email. It offers creator-focused features like landing pages and subscriber management.
PROS- Built-in digital product and subscription selling eliminates need for separate tools
- Free plan genuinely generous for creators with large audiences
CONS- Limited automation compared to business-focused platforms
- Lacks SMS and advanced CRM features
92.7
05

#3 in Top 10 Email Service Providers: A streamlined, modern email marketing tool focused on simplicity, clean design, and great value for money.
PROS- Clean and intuitive drag-and-drop editor
- Affordable pricing structure for smaller lists
CONS- Fewer advanced features compared to enterprise alternatives
90.3
06

Ecommerce email and SMS marketing
#5 in AI email marketing tools for enterprises: Omnisend is an omnichannel marketing platform designed for ecommerce businesses. It combines email, SMS, and push notifications to help brands grow.
PROS- Tailored for online shops
- Combines email and SMS effortlessly
CONS- Limited utility outside ecommerce
90.0
07

#1 in Top 10 AI Email-Subject-Line Generators: Mailchimp's AI Subject Line Helper suggests optimised subject lines based on your audience and campaign type. Integrated directly into their email editor, it provides instant recommendations powered by historical performance data.
PROS- Very user-friendly interface for beginners
- Massive integration ecosystem with other software
CONS- Pricing can scale up steeply as your subscriber list grows
95.0
08

#2 in Top 10 AI Email-Subject-Line Generators: HubSpot's Content Assistant leverages GPT-4 to generate subject lines, preview text, and email body copy. Fully integrated within their CRM, marketing, and sales platforms for seamless workflow.
PROS- Extremely intuitive user interface
- Seamless integration between CRM and marketing tools
CONS- Pricing can escalate rapidly as contact lists grow
92.7
09

#1 in AI email marketing tools for enterprises: Clerk.io is an AI platform that helps ecommerce businesses turn traffic into revenue. It assists shoppers in finding products and encourages them to return for more purchases.
PROS- Combines email and on-site recommendations
- Straightforward setup process
CONS- Customer support can sometimes be slow to respond
94.0
10

#7 in Top 10 Email Service Providers: One of the industry pioneers providing reliable email marketing solutions, autoresponders, and landing page creation.
PROS- Legendary customer support via phone and live chat
- Reliable deliverability and robust autoresponders
CONS- Interface design feels somewhat dated compared to newer rivals
81.0