The closest alternatives to Mangools on Lister are Semrush, SE Ranking and Ahrefs, the companies that share the most rankings with it. Each is compared below on its stated best fit, starting price and Lister Score.
How to choose an alternative to Mangools
Start from what you need it for. Where each fits best, as Lister records it:
- Semrush: SEO and digital marketers
- SE Ranking: Freelancers, small agencies, and budget-conscious teams
- Ahrefs: Backlink and SEO research
- Moz Pro: Mid-market marketing teams, in-house SEO professionals, and businesses building long-term organic search strategies
- Ubersuggest: Freelancers and small businesses starting their SEO journey
- Surfer SEO: Content creators and marketers optimising individual pages for ranking
- Moz: Small to mid-sized businesses and in-house SEO teams
- BrightLocal: SEO agencies and local business networks needing affordable local reputation and listing management
- Google Search Console: All websites seeking direct feedback from Google on organic performance
- KWFinder: Niche keyword research, difficulty analysis, budget-conscious marketers
Closest to Mangools by the rankings they share: Semrush (3 rankings), SE Ranking (3 rankings) and Ahrefs (2 rankings).
Free to start, by their stated pricing: Google Search Console.
Stated starting prices: Semrush ($129.95/month), SE Ranking ($39/month), Ahrefs (129 USD per month), Moz Pro (USD 99 per month), Ubersuggest ($12/month), Surfer SEO ($49/month), Moz ($99/month), BrightLocal (£29/month) and KWFinder ($29/month).
Each Lister Score is the alternative's score on the ranking named in its row, so compare scores within one ranking rather than across rankings. How the score is made.
Each alternative in brief
01
Online visibility and marketing analytics
#1 in Top 10 Search Engine Optimization Platforms: SEMrush is a comprehensive platform covering keyword research, competitor analysis, backlink tracking, site audits, rank monitoring, and content marketing tools. Used by over 10 million marketers globally, it integrates SEO with PPC and social media capabilities.
PROS- Combines SEO and brand monitoring
- Competitor tracking capabilities
CONS- Social media tracking is secondary to SEO
- Costly for teams only needing brand monitoring
95.0
02
Cost-effective platform with strong rank tracking
#2 in Rank tracking software for small businesses: SE Ranking is an AI SEO platform that helps businesses grow visibility. It provides comprehensive tools for research, monitoring, and content marketing.
PROS- Significantly lower pricing with good value for money
- Reliable rank tracking and useful keyword research functionality
CONS- Smaller database of backlinks and competitor data than market leaders
- Less comprehensive than all-in-one platforms like SEMrush
98.0
03
#1 in Top 10 Keyword Research Tools: Ahrefs provides one of the largest keyword and backlink databases, offering advanced competitor analysis, rank tracking, content gap analysis, and site audits. Trusted by SEO professionals worldwide for its data accuracy and powerful reporting capabilities.
PROS- Extremely reliable backlink database
- Clean and logical user interface
CONS- Lacks built-in social media tracking features
95.0
04
Integrated SEO toolset with content strategy and keyword gap analysis features
#3 in Top 10 Keyword Research Tools: Moz Pro delivers keyword research, rank tracking, site audits, and local SEO tools designed for agencies and mid-market businesses. Known for transparent methodology, strong educational content, and reliable local search insights.
PROS- Accessible interface with excellent educational resources and community support
- Strong keyword research and gap identification capabilities paired with rank tracking
CONS- Smaller crawler index compared to Ahrefs or SEMrush limits some competitive analysis depth
- Fewer advanced features for large-scale content campaigns
90.3
05
User-friendly SEO tool for keyword and content research
#5 in Top 10 Keyword Research Tools: Ubersuggest focuses on keyword suggestions, content ideas, and backlink analysis through a simplified interface. Known for accessibility and actionable insights, appealing to content creators and small business owners entering SEO.
PROS- Very affordable entry price for complete toolkit
- Strong focus on content research and opportunity identification
CONS- Significantly smaller data sets than major competitors
- Limited backlink accuracy compared to Ahrefs and SEMrush
85.7
06
On-page SEO and content optimisation platform
#8 in Top 10 Keyword Research Tools: SurferSEO specialises in content research and optimisation by analysing top-ranking pages for a given keyword. It provides detailed on-page recommendations, content outlines, and keyword integration guidance for content writers and SEO professionals.
PROS- Excellent on-page editor with real-time optimisation suggestions
- Strong focus on content gap analysis and semantic relevance
CONS- Not a comprehensive SEO platform, lacks backlink monitoring
- Limited competitive analysis beyond page-level comparison
78.7
07
Accessible SEO platform with strong fundamentals
#3 in Top 10 Search Engine Optimization Platforms: Moz offers keyword research, site audits, rank tracking, and backlink analysis with a focus on usability. Known for the Domain Authority metric and accessibility, it serves small to mid-sized businesses effectively.
PROS- Intuitive interface with excellent learning resources and community
- Competitive pricing with transparent cost structure
CONS- Smaller keyword and backlink databases compared to SEMrush and Ahrefs
- Fewer advanced features for enterprise-level analysis
90.3
08
Local SEO and review management suite for agencies and franchises
#4 in Rank tracking software for small businesses: BrightLocal is an all-in-one local SEO platform designed to help businesses get discovered locally. It allows users to track visibility, manage listings, and grow their online reputation from a single dashboard.
PROS- Very affordable entry point with strong value for local SEO and review management combination
- Excellent for agencies with tools designed specifically for managing multiple client locations
CONS- Limited global brand monitoring and social listening outside local search scope
- Less suitable for enterprise-level reputation management requirements
94.0
09
Essential free platform for Google organic visibility
#5 in Top 10 Search Engine Optimization Platforms: Google Search Console is Google's official tool for monitoring search performance, submitting sitemaps, and identifying crawl issues. It provides direct insights into how Google indexes and ranks your site.
PROS- Completely free and provides authentic data from Google
- Essential for understanding click-through rates and query performance in Google search
CONS- Limited competitive analysis and benchmarking capabilities
- Minimal rank tracking and keyword difficulty assessment features
85.7
10
Focused keyword research tool emphasising keyword difficulty analysis
#6 in Top 10 Keyword Research Tools: KWFinder specialises in keyword research with strong keyword difficulty metrics and local search volume data. Part of the Mangools suite, it offers an intuitive platform ideal for finding low-competition ranking opportunities.
PROS- Exceptional keyword difficulty and competitiveness analysis
- Affordable standalone or as part of Mangools bundle
CONS- Less comprehensive than all-in-one platforms
- Smaller keyword database relative to Ahrefs and SEMrush
83.3